Understanding Make Money Online Blog Monetizing Words & Acronyms
You’ve decided to create a blog or website, and share your information with the world. You've also decided that you want to make money online and get paid to monetize your website or blog, but you realize that you have no idea what all those blog acronyms, numbers, words and phrases mean. Well don’t despair, you’ll find many of your answers and more right here, all listed alphabetically and detailed so that you’ll never have to appear like a dummy again. OK, let’s begin your make money online blog monetizing words and acronyms edification.
When people speak of monetizing their website, they mean making money from their website by either:
a) finding someone who wants to place some form of advertisement on their website and sharing the net profits from those advertisements, or
b) promoting a product/website/event/company in return for some form of payment.
You will hear the words "search engine", "monetization," "affiliate," "keyword," and "optimizing " used endlessly throughout the process of creating your website and earning money online. These words are some of the tools and actions you'll use as you strive to make cash online ; these words' meanings below.
An internet search engine is a search-able database of online information available on the web, filed by keywords and key phrases. The four largest, and most popular search engines, are Google, Bing (formerly MSN), Yahoo and Ask. Search engines are, arguably, the most important way to get your website visible to the
world wide web.
Search engine optimization is another phrase you will often hear. Optimizing
your webpages for top search engine listing involves choosing relevant keyword/keyphrase, having a good website design, filling your site with excellent content, driving steady traffic to your site, achieving link popularity and more. Search engine optimization is a constant must do if you want to reach the holy grail of a perfectly optimized website which ranks high in search engine results pages, drives traffic to your website and generates visitors clicks on your links; in other words making money online.
SE Acronyms and Words Meanings
Affiliate Marketing - the online version of a referral system or lead generation where the affiliate website tells its customer about a product/ event/retailer/website, etc. through ads placed on that affiliate website.
Affiliate Programs – an ad company’s program offered to website owners whereby those website owners promote the company’s products in return for some form of payment for each customer coming from that website.
Analytics - a free ad tracking program by Google, including information about how your website visitors access and use your website.
Anchor Text - the visible word(s) part of a link. For example, in the link
the word Mine is the anchor text and the visible link word you would see written on a webpage.
Article Directory - a website which has a collection of articles available to read, or publish on your website, or you can submit your own articles.
Article Spinning – rewriting an existing story so that the majority of it is different from the original story, in order to quickly have another story to use. This technique is often used to try and bypass many website's rules and search engine’s preferences of not having duplicate articles or content.
Associate - means the same as affiliate. Someone who uses their website/blog to promote a retailer/an event/product/another website, etc. in return for some form of payment.
Action - the follow-through of a desired action by a potential customer. For
example, purchasing a product or registering for an event could be the action an advertiser wants a potential customer to do in order to payout a commission to an affiliate.
Ad Impressions – the number of times one ad is viewed by one customer.
Ad Network – a company that pays you for placing their ads on your website/blog, or the middle man who fixes you up with a company that is interested in placing their ads on your website.
Ad Serving – this is the computerized process of selecting and placing ads on your website, along with monitoring the progress/success of those ads.
Ads – shortened word for advertisements. Promoting a product or service.
Ad Position - the location of an ad on your webpage.
Adsense – an advertising program by Google for website owners that is free to sign up to. Google places targeted, contextual ads on your website and pays you a percentage of the ad price paid by advertisers whenever a visitor to your website clicks on any of the ad links.
Adwords - a pay per click advertising program by Google for advertisers. Advertisers pay Google to place targeted ads on websites.
Affiliate – you become an affiliate when you sign up with an affiliate program and use your website/blog to promote a retailer/an event/product/another website, etc in return for some form of payment; usually cash; in other words the person who refers customers.
Blog Linking - leaving a comment in a blog website with a link back to your website.
Blog Spamming - placing a nonsensical comment in just any blog websites that has no
relevance to your website is considered spamming.
Bot - shortened word for robot (aka spiders, web crawlers,
worms, etc ). Robots are programs which can be used for many purposes
including cataloging the internet, collecting for search engines,
scanning websites, collecting emails, and so on.
Bounce - when a person visits a website then leaves the
website after only visiting that one page without visiting any other
page it is called a bounce.
Bounce Rate - the calculated percentage of visitors who leave a
website after only visiting one page.
Browser - when you click on your Internet
Explorer/Firefox/Opera or other program to connect to the internet, the
window that opens up is called a browser.
Backlink - a link to your website coming from another website. Backlinks are also called incoming links and inbound links.
Banner Ad – usually a graphic (picture) ad displayed on a website with an embedded link back to the advertiser’s website.
Below The Fold - the lower part of your website that is not seen unless you scroll down.
Bing - Microsoft's search engine.
Blog - shortened word for the words web and log. A personal or business website used usually as a journal consisting of daily commentary on a specific topic or the individual's personal life.
Blogger - the owner of a blog websites, or a person who writes a blog, or someone who blogs, or Googles free, blog program called Blogger.
Blogging - the act of writing in or journal-ing in your blog website.
Blogsphere - the subculture of blogs, including information on blogs and the people involved in blogs.
CPA = Cost Per Action - the price an advertiser is willing to pay for a visitor from your website making specified action (buy, view, order,etc) with the advertiser.
CPC = Cost Per Click - the price an advertiser is willing to pay you when a customer clicks once on the advertiser's ad link on your website.
CPI = Cost Per Impression - the price an advertiser is willing to pay you for a single, valid view of an ad; each time the page is seen or loaded into a browser.
CPL = Cost Per Lead - the price an advertiser is willing to pay you for a lead (potential customer) coming from your website. The "lead" is usually the potential customer's email or address or phone number.
CPM = Cost Per Mille ( One Thousand Impressions) - the price an advertiser is willing to pay for one thousand (1000) valid views of an ad on your website.
CPO = Cost Per Order - the price an advertiser is willing to pay you for an order placed by a visitor from your website.
CPS = Cost Per Sale - also called Revenue Sharing. The percentage of net sales an advertiser is willing to pay for purchases made by customers from your website.
Crawl the web - the act of seeking, viewing and collecting information on the internet. The word "crawling" is mainly associated with search engines and robots.
Cross Posting - leaving different comments in many different websites and forums.
CTR = Click Through Rate - the calculated percentage of the amount of times an ad was clicked on, by the number of times the ad was viewed.
CAPTCHA = Completely Automated Public Turing Test to Tell Computers and Humans Apart - a program script used to tell robots and humans apart by having you type in difficult to read text and numbers. This is usually used to eliminate robot spam and form sign-ups.
Click - the act of pressing (clicking) on a link in a webpage.
Clicks - the number of times a link is clicked.
Click Fraud - clicking (pressing) on an ad link for the sole benefit of helping the website owner make a commision without having any real interest in the ad itself.
Click Through - the act of clicking on a link and moving to another website.
Commission - the money paid to you from an advertiser for a sale, lead or referral.
Content – any information, including text, links, images and videos that make up the articles/stories found in a website.
Content Author - person who writes content for a website.
CMS = Content Management Systems - a program which can be used to create and publish a website or blog.
Contextual Ad - an ad that is related/similar to the content found on your website or on the particular web page that the ad is shown on.
Conversion - also called Action. The follow-through of a desired action of a potential customer. For example, the purchasing of a product or registering for an event could be called a conversion action because a visiting customer took the advertiser's desired action of registering or buying something. The advertiser usually decides what the conversion action will be.
Conversion Rate - the percentage of customers who do the advertiser's desired conversion action.
Cookies - small files which are saved on a visitors computer whenever they visit a website, used for the purpose of collecting information about the visitor's preferences and habits.
DNS = Domain Name System - roughly, the naming system for the
internet which converts domain names into IP addresses.
Drupal – a content management system (CMS) used to create websites.
Duplicate Content – the identical or very similar content found on different websites.
Deep Link - a link placed inside the content on your website pointing to another website's page (other than the main homepage).
Domain Name - also called Domain. Basically, the recognizable name of a website's address; for example, www.callmefoxxy.com is a domain name.
Doorway Page - A hidden webpage created for and visible only to search engines, and
used specifically to steer traffic from one webpage to another; a violation of most search engine's rules.
EPC = Earnings Per Click - same as cost per click. The price an advertiser will pay you for each click on its link by a customer.
Email Marketing - promoting product and services by email.
Email Spam - unsolicited, bulk emails sent out in very large quantities to unknown email addresses.
eZine = Electronic Magazine - an online magazine, or a print magazine that also provides an online version.
EAP = Estimated Ad Position - a Google ad positioning calculation for its advertisers.
Ecommerce = Electronic Commerce - basically, conducting business online.
Earnings - the total amount of take home money you make.
eCPM = Effective Cost Per Mille - the total cost of each 1000 ad views (impressions); arrived at by dividing total earnings by each 1000 views.
Forum Signature Linking - placing messages in forums with a link to your website embedded in your signature in order to establish a backlink.
FAQ = Frequently Asked Questions - a webpage on your site that lists and answers the most frequently asked questions about your website/business.
FFA = Free For All - a website that promotes free webmaster tools, or a a webpage where anyone can leave a link which over time will get pushed off the page as other links are added.
Forum - a discussion website which encourages user interactions such as leaving messages and comments.
Gateway Page - means the same as a doorway page. A
hidden webpage created for and visible only to search engines, and used
specifically to steer traffic from one webpage to another.
Hyperlink - also called a link. A word or phrase that
when clicked on moves you either to a new webpage or somewhere else
within the same document. You can tell the word or phrase is a
hyperlink by placing your cursor over it and seeing if the cursor
changes from a point to a hand indicating the word/phrase is a
Hypertext - the viewable content of a document including text,
images, links, videos, etc.
Hits - how many times a webpage on your website was viewed.
Hidden Text - words on a webpage that are purposefully hidden to visitors, and only viewable by search engines.
HTML = Hyper Text Markup Language - the unseen language (coding) used to create webpages, links and documents on the internet.
IBL = Inbound Link - also called a backlink. A link to
your website coming from another website.
Impression - the amount of times an ad is viewed.
Joomla - a content management system (CMS)used to create a website.
Keyword Marketing - using keywords and keyphrase to drive traffic to your website or promote your products/services.
Keyword Stuffing - using keywords excessively in your article content in order to gain higher ranking in search engines.
Keyphrase - the same as a keyword, except for being several words. Focal words used to search for information related to the keyphrase on a particular topic.
Keyword - a focal word used to search for information related to the focal word on a particular topic. Search engines requests use keywords and keyphrases to retrieve information on the internet.
Link Spam - adding your link to multiple websites, even if those
websites have no relevance to your website, for the purpose of creating
as many incoming links to your website as possible.
Landing Page - the first page you arrive at when you click on a link.
Link - means the same as a hyperlink. A word or phrase that when clicked on moves you either to a new webpage or somewhere else within the same document.
Link Building - finding locations to legitimately place links back to your website.
Link Farm - a website containing mainly links to other webpages that in turn link back to that website. Link farms are used to try and create backlinks and boost link popularity in search engines.
Link Popularity - basically the popularity of a website or webpage determined by the quantity of quality links pointing to that website or webpage.
Natural Results - also called Organic Search Results. The results of a search engine query which are relevant to the keyword/keyphrase typed in and not paid for by an advertiser.
Merchant - a company that sells products/services online; the same as a brick and mortar company.
Meta Tag - the unseen text placed in the script code of a webpage that is used by browsers to format a webpage, and by search engines to gain information about the webpage.
Monetize (Monetizing) - developing or creating revenue using your website.
OBL = Outbound Link - a link from your website to another website; in other words, a link that sends visitors away from your website.
Online Marketing - promoting products and/or services online; ver the internet.
Organic Results - also called Organic Search Results, Natural Results. These are results of a search engine query which are relevant to the keyword/keyphrase typed in and not paid for by an advertiser.
Pop-up Ads - also called Pop-ups. New browser windows with ads that open in front of the browser window you were originally viewing.
Pop-under Ads - also called Pop-unders. New browser windows with advertisement that open behind (below) the browser window you were originally viewing.
PPA = Pay Per Action - means the same as Cost Per Action. The price an
advertiser is willing to pay for a visitor from your website making specified action (buy, view, order,etc) with the advertiser.
PPC = Pay Per Click - means the same as Cost Per Click. The price an advertiser is willing to pay you when a customer clicks once on the advertiser's ad link on your website.
Publisher - means the same as Affiliate, Associate - someone who uses their
website/blog to promote a retailer/an event/product/another website, etc. in return for some form of payment.
Page - shortened word for webpage. One document (page) within a website; similar to one page of a book.
Page Rank - also called Rank. The numerical order of a results page by a search engines. The resulting order (list) of website's displayed from a search word in a search engine.
Page View - the generation (loading or reloading) of a page by a web browser; each time a page is viewed by visitor to a website.
Payment Threshold - the minimum amount of money needed in order to receive payment.
Podcast - an online audio or video content (radio show, music, information, etc.) download-able through an RSS feed.
Podcaster - someone who creates podcasts.
Podcasting - downloading and listening to online digital media from a RSS feed from any MP3 player.
Query - to make a search in a search engine.
Robot Text File - also called robot.txt. A text file
with instructions to non-malicious robots indicating where they may
travel while visiting your website. Malicious robots ignore this file.
= Return On Investment - expressed in percentages, this is how much
profit is made versus the cost of creating profit .
RSS Feed = Really Simple Syndication or Rich Site Summary
- also called RSS, aggregator, feed, web feed. A document
format used to publish an updated summary or the full contents of your
website to your subscribers.
Rank - also called Pagerank. The resulting order (list) of website's displayed from a search word in a search engine.
Reciprocal Link - also called Link Exchange. An exchange of links between two websites; ie you place another website's link on one of your webpages and they place your link on one of theirs.
Robot - also called Bot, Spider, Web Crawler, Worm. A programs which can be used for many purposes including cataloging the internet, collecting for search engines, scanning websites, collecting emails, and so on.
Spam (Spamming) - unsolicited, junk email. The act of sending unsolicited, junk emails.
Spamdexing (Spamming) - trying to manipulate search engines to gain higher ranking or redirect to another location; a violation of search engine rules.
Spider - also called robot, bot, web crawler. A programs which can be used for many purposes including cataloging the internet, collecting for search engines, scanning websites, collecting emails, and so on.
Submission - entering some information into a form, or submitting your website to search engines for indexing.
SE = Search Engine - a search-able database of online information available on the web, and indexed by keywords and keyphrases.
SEO = Search Engine Optimization - the process of improving your website with keywords, keyphrases and good content in order to increase traffic sent from search engines.
SERP = Search Engine Results Page - the page that displays after you've type in your search word in a search engine.
Sitemap - a hidden file on your website containing links to all the pages on your website used for the purpose of helping search engine better crawl and collect the information about your website.
Traffic - also called website traffic,internet traffic. The amount of
visitors to your website, and the amount of pages they view on your website.
Trackback - link method that alerts you when someone has
linked to your site.
Tracking - following your visitors habits while on your
Teaser - giving a snippet of the entire information to tempt the reader to view more.
Text Link - means the same as a hyperlink, link. A word or phrase that when
clicked on moves you either to a new webpage or somewhere else within
the same document.
URI - Uniform Resource Identifier - in simple terms, it is a pointer to a resource on the internet, for our purpose in this article, it is the name of a website. For example, callmefoxxy.com
URL - Uniform Resource Locator - an URL is an URI, and in simple terms, it is the full address of a website and its location. For example, http://www.callmefoxxy.com/. You pronounce URL as U-R-L or Earl.
Virus - also called a computer virus. In simple terms, a virus is a software program that infects computers with the intent to either cause malicious damage to the programs on the computer or disrupt programs and computer memory .
callmefoxxy.com, my pen is a mighty sword!
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