ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

SEO Survival Guide

Updated on October 8, 2014

SEO is a complicated business, and it can be expensive too. Getting to grips with SEO for small businesses can be made a lot easier by first making sure the content of your website is presented so the search engines can find it and read it easily. Following this guide, you can make sure everything on your website is optimised perfectly for the search engines to read. Once you've conquered this, you'll be ready to start link building.

Step 1 - Identify your target keyword or key phrase for every page

What is the page about? Are you selling red socks, or blue sweaters? Have a clear understanding what you want the page to rank well for before making changes.

Step 2 - Use that keyword or phrase in the page name/URL

A URL like www.mystore.com/red-socks.html is going to rank much better than www.mystore.com/8945hsfi8.html

Step 3 - Put that keyword or phrase in the first four words of your title tag

It’s very common to have the business name at the start of the title tag, we’re all proud of our businesses. But its proven that having the key phrase at the start of the title improves rankings.

Step 4 - Keep your title tag to less than 70 characters (65 or less is better) and make sure it is unique

Anything over 70 characters will get cut off with ellipses (...) Make sure the title tag is clear to read and easy to understand.

Step 5 - Use a style tag for your page headline and include your target keyword or key phrase in that tag

H1 tags still carry weight with search engines, make sure yours are clear and concise, and include your keywords or key phrase.

Step 6 - Make sure the page text includes the target keyword or key phrase

Seems obvious, but if your page is selling red socks, and the body text doesn’t contain the words red socks, how is the search engine going to know what the page is about?

Step 7 - Make sure the meta description that includes that keyword or key phrase

While meta descriptions don’t improve your rankings, its often a first users interaction with your website. A well-written description should include a good summary of the page and a call to action to improve click through rates, and don’t forget the key phrase!

Step 8 - Include the keyword or key phrase or in the alt-text for images. Use descriptive file names that are relevant to the page

The alt img tag is used to specify text to be displayed when an image can’t be found or loaded by a browser. While an image failing to load is rarely a problem with today’s internet connections, search engines use these tags to look for clues as to what the page may be about. The same principle applies to the file name, if it’s a picture of red socks, then name the file redsocks.jpg

Step 9 - Check your coding

Is the HTML valid? Is everything crawlable? If you have text in Flash or embedded in images, the search engines won’t find it. Make sure your code is neat and tidy, and the page is quick to load. If a page is full of errors, a search engine may skip it and move on to the next one.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)