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SEO after Penguin Update - 5 Tips For Bouncing Back

Updated on February 5, 2013

How to stay secured in an online business

Simply building a website and getting away with its mediocre or low standard is now a thing of the past. People without SEO knowledge who thought that they could succeed in their online business if they had the money to buy links and increase their site's online presence have been thrown out of the web with no trace of them on the search engines.

This has led to a huge financial loss for the business owners who had been depending heavily upon paid links for increasing their sales. Matt Cutts, head of Google's web spam team, explained that this algorithm update from the big G has been aimed at removing spam content and websites that created unnatural links within a very short time. Google will look at sites that are over-optimized with keyword stuffing and unrelated content very strictly in the future.

No more cheating

The penalty for tricking Google into believing that their website conforms to the guidelines for ranking high has been huge. The Penguin update has indeed sent a strong message to online entrepreneurs and it is a reminder to them to do their homework well.

Lack of SEO knowledge can hurt your business badly. It is certain that such algorithmic updates as the Penguin are going to be a part and parcel of the online process and this is a warning to the webmasters to either start afresh or make tweaks accordingly so as to make your website conform to the required standards.

How to survive the Penguin update

Websites that have been following the quality guidelines prescribed by Google have not been hit by the Penguin update. This clearly shows that Google is attaching more importance to relevance and quality. Let's now see what steps we can follow to revive the sites badly hit by this update.

1. Create high quality links

Inbound links with relevant anchor texts coming from pages with high PR are surely the most essential links for a successful website. These high value links increase the link authority of your domains. Work towards creating quality links that would help you rank high on the search engines and stay there too.

A link profile that is created with the big G's guidelines in mind will help you survive future algorithmic updates that are sure to happen periodically. Take care to build links naturally, a few at a time and on websites that are relevant to your niche.

2. Change in URL

When you redesign your website it is quite common to change the URLs. This is a serious error as it takes away the power of the inbound link. Take care to avoid this mistake and you are better off.

3. From a different perspective

Put yourself in your customers' shoes and view your site. Devote your time to improve your website so as to increase the organic traffic and the resulting conversions. Relevant content is what Google will always look for in a good website.

4. Paid links

Never resort to buying links for, as has been the case with the slapping of several blog networks after the Penguin, Google looks at such links with suspicion. Google has, by resorting to the Penguin update, confirmed the fact that at any cost, spamming sites will be hit hard and there has been no exception to the rule.

5. Make changes to your website

There can be no better time than now for you to evaluate your website, clear it of any worthless links and improve the content so that you can avoid future damages to your site. As for the rankings lost, one can't say for sure whether they can be restored or not because there is no magical guarantee about a site's come back in the SERP. However, Penguin update has proved that only ethical and honest businesses can survive online and become successful and the rest have to be dumped.

Has your online work been affected by the Google Penguin and Panda updates?

See results

Monitor your website's development

The above mentioned suggestions will help you salvage your website after Penguin. Above all the most important thing to do is to monitor your progress. This is often a neglected factor. See that your site content is indexed because any SEO that you do without confirming this fact will prove futile. Set up Google analytics to monitor your traffic. Start working again-slowly but steadily without repeating the earlier mistakes-to improve the rankings of your website and you will soon see positive results.

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    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Thanks Christy and apologies for the delayed reply. Cheers :)

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Good strategies here! I agree that linking to articles on sites with a high PR is important. This article will help many people.

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Hi Mary,

      Please forgive me for responding so late. I was away from HP for a month or more, so I wasn't able to respond. Thank you very much for the encouragement and support you give me all the time. Cheers, Rema.

    • mary615 profile image

      Mary Hyatt 5 years ago from Florida

      I do not have a website, but this is good info for those who do. I have toyed around with the idea of getting one, but I don't really see the need (at least for now).

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Hi Richard,

      I appreciate you taking a good amount of time to share your views here that need to be given a thought. yes, it is a time-consuming process and it is a bit frustrating to build up off-site SEO but this is the need of the hour. I wish I had the time to make more hubs as I have a few useful ideas for doing this.

      Thank you very much for your thoughtful views.My apologies for a very delayed reply. I missed this comment of yours.

      Cheers, Rema.

    • Richawriter profile image

      Richard J ONeill 5 years ago from Bangkok, Thailand

      A fine hub you have here for its valuable tips and info, remaniki.

      Seo is such a time-consuming exercise that I tend to avoid as much as I can, although I am currently in the middle of a project to increase my exposure and readerbase, through blogs, hubpages and connected facebook pages.

      It's the bookmarking and adding and commenting on other people's links in these social bookmark sites that really numbs my mind! I don't mind commenting on hubpages, facebook and twitter but most of the other sites are so hard to take off on that I focus more on the aformentioned three now.

      I guess my main focus is to create relevant, quality content that readers will facebook like, bookmark and link to as a means of gaining ground in the google ranking race.

      The Penguin update didn't affect me because I don't use any shady techniques to get links. I may comment on the odd blog or forum, but not very often.

      Thanks for this great info Mrs. Remaniki.

      Peace. :)

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Glad to help pringooals. Your profile name is a bit difficult to say and type though LOL. I found this in a forum recently. It will help everyone who reads this. It is just an extension of what I said in my earlier comment.

      "If anyone wants some confirmation, this comes from Matt Cutts []: "Reciprocal links by themselves aren’t automatically bad, but we’ve communicated before that there is such a thing as excessive reciprocal linking."

      "I would suggest that you don't use mass emailing to find reciprocal link partners, however. This has a way of 1) being discovered by Google, and 2) getting your email server onto spam blacklists.

      Building a good backlink profile is not a quantity game. I know of an outrageously successful website that is happy to average 3 new one-way links for every 40 man-hours spent on the project. None of these links are ever likely to be devalued by any algorithm -- but the contacts are made one-at-a-time, and the relationships are nurtured intelligently."[]

      I thought that this point would be of some help to all of us, so I reproduced it. Good luck to you too. Cheers, Rema.

    • pringoooals profile image

      Karina 5 years ago from Edinburgh

      Thank you again for the good advice! All the best to you:)

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Hi pringooals,

      Good that you did not fall prey to such services. It is always best to follow Google's guidelines and keep yourself updated with Matt Cutt's instructions that you can find on YouTube or through Google search. From what I know we should never go for two-way links. One-way links are ideal for SEO.

      I'm no expert but I keep looking for fresh info about the latest trends.

      Thank you very much for the visit. Cheers, Rema.

    • pringoooals profile image

      Karina 5 years ago from Edinburgh

      Rema, thank you for the great advice! When starting to optomise my website it was very tempting to me to try the services of some links exchange seo company. But now I see there is really no point to do it.

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Thank you very much Saloca for stopping by. Glad you found it useful. Very soon I'll be publishing a hub that has details of a powerful site that would help increase your hub page views.

      Cheers, Rema

    • Saloca profile image

      Saloca 5 years ago from Liverpool, UK

      Great advice, will be rating up and checking out more of your hubs!

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Hi MT,

      I was hurt by these changes too but fortunately for me my website is slowly picking up without much of an effort on my part. Some genuine sites also were affected by the update - this is why your site and mine went down. But I suspect my site lost its ranking because I did not use different anchor texts while building backlinks. That could be one of the major reasons I guess. Anyway let's hope that nothing of this kind ever happens again.

      I am sure you'll also be able to recover from the Penguin update soon. Cheers, Rema.

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Yes Brett, let's all hope that the worst is over, at least spammers will think twice before continuing with their unethical practices as Big G will not spare them anymore. As you said reaching number one position will definitely be a far fetched dream for them.

      Thank you very much for the visit and your comment. Cheers, Rema.

    • Millionaire Tips profile image

      Shasta Matova 5 years ago from USA

      This is good advice - I was hurt by these changes, and don't think I did anything to cause them, but it doesn't hurt to keep tweaking the site to see what the readers and Google want.

    • Brett.Tesol profile image

      Brett Caulton 5 years ago from Thailand

      Very good advice! The world of SEO is changing rapidly. There are still tricks out there and the cheating will never stop, but the ridiculous levels of cheating on to the top of page one with a new site will no longer be possible ... good by spam ... hopefully!

      Shared, up and useful. Tweeted too.

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Hi givingfairy,

      I am glad you stopped by to read this hub and comment. Google's guidelines are getting more stringent by the day and webmasters have to be cautious in the ways they build links and traffic to their websites/blogs. Maybe I should have added the 'not sure' option; It really did not occur to me. I cannot edit it now for fear of losing the existing poll results.

      Thanks for the download link. Your website is good.As for checking your website's rankings, you can use a free download at from Brad Callen, a genuine marketer. I use it and the results have been almost accurate.

      Thanks again for the visit. Cheers, Rema.

    • givingfairy profile image

      givingfairy 5 years ago from some place in the Big Apple

      Hello Remaniki

      Very interesting and informative hub. Hope every webmaster pays heed to this useful information, which can either make or break their blog. I'm still working at SEO tactics. Thanks particularly for the information on inbound links which are very crucial to success of any site. I was unable to vote in your poll since, I'm not sure whether my online work has been affected by the Google Penguin and Panda updates. I think you should have a no, I'm not sure option. However, any one looking to increase their website traffic should check out the Free Back link PDF download at Thanks for the very useful information on SEO after Penguin Update.

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Thanks very much Paul for your visit and comment. I wish you get your rankings and business back on groove. My websites too have been affected by the Google updates and I am working harder to getting them to rank better. Hope we are able to succeed in our attempt.

      Good luck! Thanks for the share too. Cheers, Rema.

    • Paul Kuehn profile image

      Paul Richard Kuehn 5 years ago from Udorn City, Thailand

      Thanks a lot for the tips. The Panda and Penguin updates recently hit me very hard. Hopefully, by applying your tips I can start bouncing back. Voted up and sharing.

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Great zsobig! I am very happy for you. Yes, quality content particularly on HubPages is recognized by Big G and we are able to rank for many specific keywords. Unfortunately, my website that had great content was badly affected after Penguin and am still working at reviving it. Ranking high on Google is certainly a big feat and congratulations for that. Thanks for the visit and the comment. Cheers, Rema.

    • zsobig profile image

      Sophie 5 years ago from United Kingdom

      To be frank, I am happy with the update of Google engines.

      I always tried to create quality content and a few days ago when I checked Google about some of my hubs' keywords I found that some is on the first(!) page in the Google search results!

      I am very happy and apart from the nice comments and the fact that many people already made good use of my hubs' advices/tips, this is a great acknowledgement, too.

      Thanks a lot for sharing this info!

      Voted up!

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Thank you Dale for stopping by. One of my websites with many keywords ranking high between Pages 1 and 3 of Google took a heavy blow and are nowhere to be seen in the first 50 results. I think I know why. I used a software to distribute content to several article directories and I am sure they were adjudged poor links, so were washed out.

      After all Penguin and Panda have made sure that webmasters develop Patience and continue with their Perseverance waiting to see some improvement. Thanks again for the visit. Good luck for your success. Cheers, Rema.

    • Dale Hyde profile image

      Dale Hyde 5 years ago from Tropical Paradise on Planet X

      Well done for those who are attempting to bounce back. I have done some tweaking myself, and am discouraged so far, as the recovery process seemingly is taking quite some time. Overall, there is not a lot that I could find that I could tweak. I killed all Ebay capsules on the ones I have tweaked, started linking more to my other hubs and other hubber's articles above the fold, of course with only related hubs. So it is patience at this point. Before I go further with any additional tweaking, I am evaluating to see if this please Panda, what I have done so far.

      Voted up and useful! Well done!

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Thank you very much Mahavir for the encouraging words and the share. Very kind of you. Cheers, Rema.

    • jainismus profile image

      Mahaveer Sanglikar 5 years ago from Pune, India

      Great Hub with great tips. Useful for everybody having websites. Thank you for sharing, Voted up and shared with followers.

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Thank you very much Rajan for the visit, comment and the share. I appreciate your suggestions. This list is not exhaustive. I have mentioned only the most important things for avoiding the penalties imposed by Google and I totally agree with you about the RSS feed. It is an integral part of effective SEO. Thanks again. Cheers, Rema.

    • rajan jolly profile image

      Rajan Singh Jolly 5 years ago from From Mumbai, presently in Jalandhar,INDIA.

      Usefully informative hub Rema. Rich and related content can't be kept down for long and will draw organic traffic sooner or later.

      Great tips to tackle the Penguin update. I would just like to mention here that one has to be very careful about the RSS feed. It has to be correctly matched with the tags and the group the hub is in.

      Voted up, useful and interesting and shared.

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Thank you very much Nell. Cheers, Rema.

    • Nell Rose profile image

      Nell Rose 5 years ago from England

      Love your photo! lol! congrats!

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Thank you very much Ruchira for stopping by. I am very happy that you found this hub useful. Yes, we have to focus on SEO these days as it is a very important part of any online venture. We are sure to get better results from our websites and hubs if we did a little tweaking here and there with this in mind. Thanks again. Cheers, Rema.

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Hi Nell,

      Great to see your comment here. Thanks for the visit. I too used to change the title often before I knew about these tips. We have had too many updates in the recent past (though only two, it has been too much really). Hope another doesn't happen soon. Cheers, Rema.

    • Ruchira profile image

      Ruchira 5 years ago from United States

      well written hub, Rema.

      SEO is the thing these days and being aware of it is profitable. Thanks for an enlightening hub. Will get hold of one of the books you have recommended and will read more.

      many votes and sharing it across

    • Nell Rose profile image

      Nell Rose 5 years ago from England

      Such great ideas remaniki, I do tend to change my url and title, I should just think about it first before doing that, hopefully we won't get another google update soon, thanks nell

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Hi europewalker,

      Thanks for stopping by and giving a positive feedback. I'm glad you found it useful. Cheers, Rema.

    • europewalker profile image

      europewalker 5 years ago

      Informative hub, I need to learn more about seo tips, I am still a novice on all of this stuff:) voted up

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Oh, how nice of you Patty to stop by and post a nice feedback! Thank you very much. Cheers, Rema

    • Patty Kenyon profile image

      Patty Kenyon 5 years ago from Ledyard, Connecticut

      Awesome Job!!! I was reading movielardatadare Hub which provided a link to this Hub!! Excellent Information...Thanks for sharing!!

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      I really loved this interaction with you on a good topic. Thank you very much. Cheers, Rema

    • movielardatadare profile image

      movielardatadare 5 years ago from Texas

      Thanks, Rema! Can't wait to get to read your hub that shows me how to ethically get more people to my site! Awesome information. (I still think you're an expert!)

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Hi movielardatadare,

      I am very glad that you found the video helpful. I thought it would be better if you heard the facts straight from the horse's mouth, Matt Cutts being the final authority on this subject.

      I am no expert at all in SEO; I have a few years' experience in the field, there are great people on HubPages with fantastic knowledge about this subject, and I am still learning. Of course I love to share the little knowledge that I possess regarding any topic.

      Online business is a challenging yet interesting field and I love to explore and learn more efficient ways to build healthy links to my websites and to my hubs.

      We certainly don't have to worry about SEO but we have to take care to build our websites with useful content and build natural links to them that will attract traffic. Though this is easier said than done, it is really possible but will take time.

      I will soon be publishing a hub that answers your question about getting more people to find your site. Good luck to you. Cheers, Rema

    • movielardatadare profile image

      movielardatadare 5 years ago from Texas

      Rema, thanks for the video! I'm so glad you stopped me from spending more money into buying links. I'm never doing that again. Rema, I don't have a business, but I have a fun website. Should I still worry about SEO or is it okay if I ignore SEO and just let people happenchance and luckily find my site? I consider you my favorite expert in SEO knowledge!

    • remaniki profile image

      Rema T V 5 years ago from Chennai, India

      Hi movielardatadare,

      Thanks for stopping by. Buying links is an unethical practice according to Big G's guidelines and here is a video you may want to see to get this point confirmed. Hope it helps. Cheers, Rema.

    • movielardatadare profile image

      movielardatadare 5 years ago from Texas

      Wow! What an excellent article! Here I am thinking that I was super uber safe. I'm still good with my website. However, I'm still going to make a few changes here and there and follow what you said. I'm definitely writing a response article to this one! So, I really can't buy links anymore, huh? What if it's only like 10 links per month? Is that okay or not?


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