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Stay Current on Business Trends Using the LinkedIn Today Blog

Updated on April 18, 2013

The Professional Network

Check out the blog within the LinkedIn network.
Check out the blog within the LinkedIn network. | Source

What Is The LinkedIn Today Blog?

LinkedIn Today is a great social news blog to follow regularly. Like its parent professional network LinkedIn, the blog focuses on sharing business content. Anyone who already has a LinkedIn account has access to the blog and therefore able to use the tool to stay current on trends in specific industries.

LinkedIn is a free-to-join social network website. The blog is located within the top menu of LinkedIn. Log into the website and then hover over the word News in the top menu. Next, select the LinkedIn Today option from the drop-down menu.

Great Reasons to Use the Blog

1. Customized News

Use the blog to stay current on business trends. Obviously, site users should sign in regularly as computer-related industries and many others frequently have new trends and updates.

LinkedIn Today has the great ability to cater the day’s top news stories that appear to the individual user, based on his or her profile. Based on factors such as profile description and the groups that person follows, LinkedIn suggests industries for the user to follow. Industries are diverse, ranging from Marketing & Advertising to Oil & Energy.

Do You...

Do You Currently Read LinkedIn Today?

See results

I chose two Industries of interest to follow and the platform suggested four more to me. I found them relevant to my work as a freelance writer and added to my Follow list. Now, my page shows the latest news stories collected from only these Industries. My news is personalized to me.

To customize LinkedIn Today:

  • Go to the blog.
  • Click the cog-shaped widget on the top-right hand corner of the screen.
  • Click the blue +Follow button under the "Suggestions for You" header if of interest
  • Peruse the list of all industries below the suggested list and press the +Follow buttons for any relevant options.

2. Business Ideas

A great way to get business ideas is by browsing the personalized news feed. Read the trending topics to prompt “aha” moments for his or her job or career. Perhaps the author has missed a key point that can be expanded on by a freelance writer who reads the article posted on the LinkedIn Today news feed. Say current to avoid missed opportunities and inspire new business ideas.

Get Business Ideas

Let's get moving on that new idea!
Let's get moving on that new idea! | Source

Did You Know?

  • The blog received a makeover on July 16, creating a fresher look and easier views of content.
  • Users have two views to choose from: A feed design or a magazine layout.
  • A click of the mouse to the buttons (upper right-hand corner) instantly changes LinkedIn Today's appearance.

3. Social Interests

Staying current on the professional front can also help a person in his or her social life.

When a LinkedIn user stays current on the news, he or she is often able to use the tidbits as great conversation starters at parties, coffee dates and even online at social media networks. As well, the user helps prevent being left out of the loop in discussions in-person and online.

More about LinkedIn

The official professional website started in 2003 and is today the world’s largest professional network on the Internet. According to LinkedIn, the network reached 161 million users worldwide as of March 31, 2012.


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    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      LOL Aubrey, you are not the first (or last) to do that! You can just call me Chris :)

    • CrazedNovelist profile image

      A.E. Williams 5 years ago from Hampton, GA

      Lol... Christy... totally missed the -y on your name. Oops...

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Thanks you CrazedNovelist you! I think the blog is a neat source for inspiration and staying up on trends; especially with the new look it got earlier in the month. Thanks for the compliments!

    • CrazedNovelist profile image

      A.E. Williams 5 years ago from Hampton, GA

      Christ I love the usefulness of all of your hubs. I have NO IDEA that there was a blog on LinkedIn. I use it sparingly, but I'm always open to finding new things to read and learn about. Thanks for writing this. Awesome work. See ya around the hubs!!

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      @Trinity, it can be easy to lose time on any social media network, including LinkedIn. Stick to the business purposes and you'll be fine :) Thanks for taking time to read and comment!

    • Trinity M profile image

      Trinity M 5 years ago

      I’ve been on LinkedIn for a while but have always felt it was a bit of a waste of time. After reading this hub you have given me food for thought and much to look into. Thanks for a great hub Christy! Up and useful.

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      @Teaches, I really find LinkedIn useful too. So much to learn out there. Glad he is enjoying the site too :)

      @LittleHomestead, All good things come with time :)

      @howlermunkey, Yes the new design makes it even more user-friendly. Best of luck to you!

      @Janine, Thanks for the vote, share, and most of all for looking into the network further.

      @Midget38, Thank-you for the shares! Keep smiling

      @Samons, I appreciate your support here and pleased you find it useful too.

      @Keith, Glad to share. Nice to see you will be joining too my friend!

      @Judith, Excellent! I really like the blog and hope you get more 'aha' moments :)

      @wetnosedog, glad to share!

      @Josh, I am adding more to your plate but in the end you will appreciate it! Thanks for the comment buddy

    • teaches12345 profile image

      Dianna Mendez 5 years ago


      My hubby uses linkin and loves the professional training, community and job search options. Great write up on this one and very useful. Voted up as such.

    • LittleHomestead profile image

      LittleHomestead 5 years ago from Illinois

      Thanks for the info. I haven't done much with LinkedIn yet, guess I should :)

    • howlermunkey profile image

      Jeff Boettner 5 years ago from Tampa, FL

      Thanks Christy:

      I haven't been on that site for a while, and your hub made me revisit. It looks great now, going to add to my daily read, Thanks :)

    • Janine Huldie profile image

      Janine Huldie 5 years ago from New York, New York

      I am on LinkedIn and didn't know some of what you actually wrote about and now after reading am going to look into this. Thanks again for the valuable information on this topic. Am voting and sharing as well.

    • midget38 profile image

      Michelle Liew 5 years ago from Singapore

      Agree, Christy, this is awesome. Those looking to increase their business profile should read this! Shared and some!

    • samsons1 profile image

      Sam 5 years ago from Tennessee

      Very good read with much information. Well written and concise. Thanks so much for this. Voted up, useful and interesting; also shared...

    • profile image

      KDuBarry03 5 years ago

      Outstanding Hub! I'll definitely be joining LinkedIn as soon as possible. THank you for the suggestion! Much appreciated. Voted up and sharing

    • jcevans2009 profile image

      Judith C Evans 5 years ago from Boise, ID

      I used to follow LinkedIn Today -- and it did provide some "aha!" moments -- but I got out of the habit. You've inspired me to make use of this resource again. I didn't know that the blog had a makeover this month. Thanks for the tips! Voted up and awesome, and sharing!

    • wetnosedogs profile image

      wetnosedogs 5 years ago from Alabama

      Another thing for me to check out. I didn't know a lot of this, just have heard the name. Thanks for the great write.

    • josh3418 profile image

      Joshua Zerbini 5 years ago from Pennsylvania


      Awesome and helpful hub! I heard a lot about this but not detailed like this! I didn't know anything about this, but thanks to you I know some more about it. This is much appreciated! Thanks!