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Top 10 Best Ways to Get More Followers on Pinterest
Who would have thought that a social media platform which basically focuses on sharing images would achieve so much success? I can still remember bumping into Pinterest for the first time several years ago and saying, “Wow, another Facebook wannabe? Are you kidding me?” It turned out that Pinterest was far more than my initial impression. Today, it stands at the forefront of social media platforms and currently has billions of active users worldwide. Famous companies and brands already acknowledged its marketing potential and the Pinterest community is growing rapidly as we speak.
With how Pinterest is going, even a complete beginner in online marketing will realize that it’s a must-use. But then again, it’s not as easy as it sounds. In fact, I consider Pinterest as a battlefield where you need to compete in making your image and brand standout among thousands of competition. So can a beginner like you create a successful Pinterest account? Of course yes! And the best way to start it is to be familiar with proven tips and tricks on how to effectively use Pinterest for online marketing. I know there are a lot of references available out there but spend some time to browse through this list of the Top 10 Best Ways to Get More Followers on Pinterest. These techniques are solely based on my experience so please feel free to share your own ideas in the comment section as well. Thank you and have a good read!
Like what I have shared in my previous hubs about gaining more followers on Facebook and Twitter, this rule should be applied as you market through Pinterest. Yes it’s a shortcut in having thousands of followers and it can give your profile a sense of success. But then again, these followers are nothing but empty sack. It’s like having no followers at all since they are not possible customers for your business. Never forget that there’s no easy way towards greatness. Instead of investing on Pinterest followers, hire talented people who can help you come up with interesting and share-worthy pins. A Pinterest manager who knows the ins and outs of the site is also a must have especially if your hands are currently full on other responsibilities.
Only a few can resist a contest especially if the rules are easy and the prizes are very tempting. The good thing is that it doesn’t have to involve money. You can offer discounts coupons or other freebies as prizes to your new Pinterest contest. A good idea is to let Pinterest users post on your contest board and the pin having the most likes or number of shares after a specified date will win. This idea will surely drive in more followers knowing that you might run another contest in the near future.
Pinterest, Facebook, Twitter, and other social media platforms are basically all about sharing. This is probably the main reason why Pinterest has an option where you can allow others to post pins on your boards. This is a hidden marketing opportunity! Look for famous Pinterest accounts which have this feature enabled and post relevant pins on them. However, you should follow a certain criteria while choosing where to share your pins to make it certain that the people who will follow you later on through this method can be beneficial to your business.
If you are an owner of a successful blog or website, making a good Pinterest account is a breeze. All you need to do is direct traffic from them towards your Pinterest profile via a “Follow me on Pinterest” button. You can also add a “Pin it” option on every image featured on your website so it will be easier for your viewers to share your posts on their Pinterest account. This is all possible via the widget builder. If you are completely new to this, Google can help. Don’t worry since the instructions you’ll need to follow are very easy even my grandma can do it in no time.
Is Christmas Eve a few weeks from now? Or is Valentine’s Day a few sleeps away? These are great opportunities to start a themed campaign on Pinterest. Such kind of events usually triggers people to look for interesting images which they can share to their love ones. Increase your visibility and activity during these times and you’ll surely bag several more followers in no time. Just make sure you won’t compromise the quality of your pins in the process since you are not the only one who is waiting for these rare marketing opportunities.
Hashtags and descriptions in Pinterest are crucial factors that can help other people sharing the same interests as you find your account. Using them wisely is a must particularly for Pinterest accounts that are aiming to reach as many audiences possible within a small period of time, such as single-day events or fundraising activities. Keep your descriptions clear and concise. Your hashtags must be popular ones to expect better results in terms of traffic generation. Pinterest also offers an interesting feature where you can connect it with your Twitter account while posting which can save you a lot of time.
It’s not all about the destination. Don’t forget to enjoy every second of the journey that lead you there. This famous inspirational quote is very applicable while marketing your business via Pinterest and other social media platforms. Don’t simply submit a pin and call it a day. Spend some time to browse through other pins and share your thoughts. Doing so will not only expose you to a bigger audience but can also lead to new learning. Consider Pinterest as your new way to meet people, discover worthwhile things, and to share your ideas. Sooner or later, you’ll realize that using Pinterest did not only boost your business’s growth, but also help you improve as a person.
Follow others and they’ll most likely follow you. This is a courtesy common to social networking platforms and you should get the most out of it especially if your Pinterest account is just a few hours old. Nonetheless, don’t simply follow every account suggested by the site. Remember that you’ll need to invest valuable time to follow people so use every second wisely and make sure that your efforts will bring upon results. To do so, only follow pinners who have the same interest as you or who are likely to be one of your business patrons in the near future. You might end up investing more time and effort while following this approach but trust me, they’re all well spent.
Forget about posting a watermarked image or one with very visible pixels. They are not just ugly to the eyes but can also drive away potential followers. Seeing these posts will leave an impression that you are not putting some effort in choosing the right image for your pins. Think of using Pinterest as preparing for your first date. Comb your hair, pick the best clothes, and wear the stunning pair of shoes you just bought a week ago!
Majority of Pinterest users seldom unfollow. However, there are a few triggers that can encourage them to lift a finger and press the unfollow button. Others do so when they find your pins offensive. Some unfollow pinners who spam or post images that they’ve already seen a hundred times. There’s only one solution to avoid these nasty pitfalls and that is by being creative. Keep your followers guessing and excited about your next pins. Originality is a must while keeping in line with the overall message your brand or business wants to convey.
A useful Pinterest tutorial for marketers!
Are you interested about using Pinterest to market your business?
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