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Who’s Linking to Your Site? Finding the Backlinks to Your Web Page

Updated on June 15, 2013
Backlinks search example.
Backlinks search example. | Source

© 2011 by Aurelio Locsin.

You may have written the most useful and beautiful web page on the Internet. But it will remain unvisited unless people can find it. One way visitors locate your site is by following links to it from other sites. These links are called backlinks. The more backlinks that your page has, the more likely that people can find it and visit it. Your effort also moves up in the rankings for search engines like Google.

One way to get backlinks to your site is by manually posting them on other blogs, forums or web pages. This exposes your writing to a audiences that may not know of your site. If they find your information useful enough, they may post links to it without your knowledge. Your website provider may also automatically index your page. To find the backlinks to your website, do the following:

1. Browse the Google search engine.

Though other search engines are available, Google is by far the most popular. It is also the program that Adsense relies on to calculate the number of potential searches to your website.

2. Enter the web page address.

Remove the http:// part and precede the address with the word links: (with the letter s and a colon (:) at the end) as follows:

links: <web page name>

Where <web page name> is the URL of the page you want to check. The following is an example:

3. Click the Search button to display the results.

The number of links appears at the top of the list. This examples shows 308 backlinks. The actual pages that link to your site are listed as well.

4. Page through the listed links.

This gives you some idea of how others are links to your page. Click a link that you find interesting or unusual.

  • If you think the site that is referring to your page inappropriate (such as from an adult or hate site), you can write the link owner and ask that your reference be removed.
  • If the reference is appropriate, which is more likely, you can write the link owner to ask if she’ll include more links to your sites. You might want to set up a backlink exchange. You offer to put links to her pages on your site, in exchange for links to your pages on his site.


The number of backlinks to a page does not correlate exactly with the number of visitors. But, in general, sites with many backlinks get more visitors. Sites with little to no backlinks get little to no visitors.

Though you can use this technique on any of your web pages, you may want to reserve it for those that do not receive enough visitors. If a specific page already receives many readers, there's little need to increase its backlinks.

Check the backlinks for pages that you do not own but that are either similar to yours or belong to your closest competitors. Find out where those links are located, and put links to your sites on those pages.

For ideas on increasing backlinks or visitors, check out my following articles:


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    • MarleneB profile image

      Marlene Bertrand 5 years ago from USA

      This is by far the most helpful tip I have ever read about backlinks. Thank you so much. Sharing!

    • toknowinfo profile image

      toknowinfo 5 years ago

      Thanks for this easy to understand explanation of back links. Your writing is very informative and helpful. I appreciate your wisdom.

    • alocsin profile image

      alocsin 5 years ago from Orange County, CA

      I'm flattered by your complement, L.L. Woodard. Thanks.

    • L.L. Woodard profile image

      L.L. Woodard 5 years ago from Oklahoma City

      I've never gone wrong by following your advice, Alocsin, so I've bookmarked this hub for further perusal. I appreciate that your explanations are easy to read and follow.

      Voted up and Shared.

    • Mellonyy profile image

      Mellonyy 5 years ago

      Great and valuable tips alocsin! Thanks ! Voted up and shared!

    • alocsin profile image

      alocsin 5 years ago from Orange County, CA

      You're welcome, nettraveller.

    • alocsin profile image

      alocsin 5 years ago from Orange County, CA

      That's bizarre watergeek. Unfortunately, I can't test it without an access to a Mac.

    • watergeek profile image

      watergeek 5 years ago from Pasadena CA

      Ah! That was the key I needed. It worked. For the hub I checked, all the backlinks were from Hubpages, but it was a recent hub. I'll try one of my older ones now. Thanks y'all!

    • nettraveller profile image

      nettraveller 5 years ago from USA

      Watergeek, I use a Mac, and it worked. You type the address in Google's search box, not in the URL box where one usually types in the addresses.

    • nettraveller profile image

      nettraveller 5 years ago from USA

      Thank you for including the screen shot. That made it all very clear.

    • watergeek profile image

      watergeek 5 years ago from Pasadena CA

      Hmmm. Looks like if you have Mac it won't work. The message I'm getting says, "Mac OS X doesn’t recognize Internet addresses starting with “links:” Any other Mac users out there find a way?

    • viewfinders profile image

      viewfinders 5 years ago from God's own country(kerala)

      great hub.thanks for sharing with us

    • sgbrown profile image

      Sheila Brown 5 years ago from Southern Oklahoma

      I love this hub! Going to try it out right now. You hubs are always so helpful! Thank you for sharing this great information! I am bookmarking this one! Up, useful and sharing!

    • writeyourwrongs profile image

      John Crowley 5 years ago from Sheffield

      Excellent hubs (just read a few - this happens to be the one I'm sat on right now hence why the comment is landing here). Glad I found you.

    • Brandym2012 profile image

      Brandym2012 5 years ago from PA

      Thank you for sharing. This is an awesome hub with a lot of interesting tips.

    • thelyricwriter profile image

      Richard Ricky Hale 5 years ago from West Virginia

      This is another great useful article Alocsin. This is something I would like to find out on my articles, so thanks a bunch.

    • iefox5 profile image

      iefox5 5 years ago

      Great to know this, I'm always confused on finding out backlinks to my site.

    • cebutouristspot profile image

      cebutouristspot 5 years ago from Cebu

      Thanks for sharing I always thought the syntax was sites: but I just tried links and it works. (not sure whats the difference) Thanks for sharing.

    • Rusticliving profile image

      Elizabeth Rayen 5 years ago from California

      alocsin, Awesome and informative hub! Thank you so much for putting this together! It always helps me when I can read words of wisdom from my fellow hubbers such as yourself! Lisa voted up!

    • Ardie profile image

      Sondra 5 years ago from Neverland

      Aah thank you for this information! Now I can see who is linking to my Hubs so I can be sure to return the favor :) I am a computer dummy and you make everything so simple to understand.

    • Jeannieinabottle profile image

      Jeannie InABottle 5 years ago from Baltimore, MD

      This is great advice. Thanks so much for sharing. I would have never thought to do this without your suggestion. Voted up and awesome!

    • AudreyHowitt profile image

      Audrey Howitt 5 years ago from California

      Excellent hub!

    • Nell Rose profile image

      Nell Rose 5 years ago from England

      Hi, This is great! I just did it and realised that I had better get linking! I have quite a few, mainly when I was on another site, but not that many, great info, thanks!

    • aisha91 profile image

      Rasna Aisha 6 years ago from Manila, Philippines

      Hi Alocsin, thank you so much, I really learned so much from you, your determination for success inspires me too...:)

      what a useful hub, voted up. :)

    • davenstan profile image

      Katina Davenport 6 years ago

      Hey! It is interesting to see who is linking to your pages.

    • Marcy Goodfleisch profile image

      Marcy Goodfleisch 6 years ago from Planet Earth

      Another amazing hub sharing details and information on how we can better position our writing. You have so many inside tips on SEO and the Internet. Thanks for being so generous with your knowledge!

      Voted up and useful!

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      Let us know how it goes, Hashirraja.

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      Thanks for pointing that out, Peter Hoggan. I didn't think it was a complete list of backlinks.

    • Hashirraja profile image

      Hashirraja 6 years ago from Dhaka, Bangladesh.

      wow, Really usefull for me because I am now doing backlink for my site, and hope that I will make it as a high pr blog within a short time. :D

    • Peter Hoggan profile image

      Peter Hoggan 6 years ago from Scotland

      Unfortunately the Google link: operator is completely inaccurate. You will most likely see more backlinks listed in webmasters tools, but still not all of them. The link operator used to work many years ago, today it only shows a selection of links.

    • Peggy W profile image

      Peggy Woods 6 years ago from Houston, Texas

      Definitely bookmarking this one! I had no idea that checking for backlinks was even possible. I am learning so much from you. Thanks. Up votes and sharing!

    • debbie roberts profile image

      Debbie Roberts 6 years ago from Greece

      Your hub has made me aware that I can check out back links. That's something else for my 'To do' list. I feel I've some way to go before I start checking out the competition though!!

      Thank you I found your hub useful and have bookmarked it for future reference.

    • Chin chin profile image

      Chin chin 6 years ago from Philippines

      This is another interesting read. I will definitely try this technique and learn how I could improve my hub's visibility even more.

    • urmilashukla23 profile image

      Urmila 6 years ago from Rancho Cucamonga,CA, USA


    • CookiesNoCrumbs profile image

      CookiesNoCrumbs 6 years ago from New Jersey

      alocsin your article made it relatively simple. I am trying it as we speak. Thanks for sharing

    • profile image

      kelleyward 6 years ago

      Thanks for the great information. I'm going to try it now. Learning something new every day! Very useful hub!

    • savanahl profile image

      savanahl 6 years ago

      Great Hub. I'm new at this so this was very informative and helpful. Thanks for sharing.

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      I'm glad that so many hubbers are finding this info useful.

    • Don Simkovich profile image

      Don Simkovich 6 years ago from Pasadena, CA

      Hey, this is terrific! My hubpages subdomain is sending me more traffic than ever and I've played around with other tools to see who's backlinking. But I'm going to do your method.

    • Sally's Trove profile image

      Sherri 6 years ago from Southeastern Pennsylvania

      Thanks for a useful tool to add for getting to know more about SEO and Google's features. I must say, there were some very strange results from some of the URLs I entered, with a lot of "linking" sites redirected to

      as "Website under review...for malicious content."

      Voted up and useful!

    • Alecia Murphy profile image

      Alecia Murphy 6 years ago from Wilmington, North Carolina

      I'm with Sunshine. I don't know what I'd do without this information you provide. Thanks for sharing!

    • Sunshine625 profile image

      Linda Bilyeu 6 years ago from Orlando, FL

      You rock alocsin! What would we do without your informative hubs? I hope we never have to find out!:)

    • cebutouristspot profile image

      cebutouristspot 6 years ago from Cebu

      Great advice! Voting up and sharing it with my followers. Thanks for compiling this info alocsin.

    • jainismus profile image

      Mahaveer Sanglikar 6 years ago from Pune, India


      I didn't know this method of checking back links. Thank you for sharing this information.

    • sholland10 profile image

      Susan Holland 6 years ago from Southwest Missouri

      Thanks, again, for the great advice. I am always looking for legal ways to backlink my hubs. I will definitely be bookmarking this and trying your recommendations!!

      Votes and shares!! :-)

    • chaturrajneesh profile image

      chaturrajneesh 6 years ago from India

      Good info!!

    • Jangaplanet profile image

      A Ercoli 6 years ago

      Interesting tips alocsin, as I'v come to expect with all your other hubs. I keep learning a few new things each time. Useful information!

      Thanks for SHARING.

    • kl2000 profile image

      kl2000 6 years ago

      You can also use Google Web Master tools and to check your backlinks. will give your competitor's backlinks.

    • skys profile image

      Samad Aslam Khan 6 years ago

      Well it's a great tip for the beginners. There are various other Google Commands as well that we use in our SEO i.e. Search Engine Optimization. I will discuss various Google Commands in my next Hub. Nice Hub Alocsin! Great Work

    • bruzzbuzz profile image

      bruzzbuzz 6 years ago from Texas , USA

      This is a very helpful and much needed hub with great information. Backlinking is just so important to gaining more traffic and having our hubs become more search engine friendly., Thanks for putting in so much work into this hub. Voted up.

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      Thanks much for stopping by, and I hope this technique works out for you.

    • profile image

      katinaferguson 6 years ago


    • TIMETRAVELER2 profile image

      Sondra Rochelle 6 years ago from USA

      I'm new here and still learning. This is a great piece of info for me. I'm going to give it a try. I've just started linking to other hubber's pages, but didn't know how to get people to link to mine or whether anybody was doing it. Thanks so much. Great hub

    • urmilashukla23 profile image

      Urmila 6 years ago from Rancho Cucamonga,CA, USA

      Great information! Very useful article. I will try posting links on reddite. Thanks for sharing it.

    • RetailRich profile image

      RetailRich 6 years ago

      Excellent information. Voted up. Hope I can do it.

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      Glad you found this worthwhile. Thanks for reading.

    • Jameshank profile image

      Jameshank 6 years ago from Japan, NY, California

      This is interesting! Thanks for sharing this.

    • formosangirl profile image

      formosangirl 6 years ago from Los Angeles

      How interesting and useful. I will apply some of your tips when I have more time. Voted up and useful.

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      Thank you both for reading my hub.

    • hoteltravel profile image

      hoteltravel 6 years ago from Thailand

      Very useful and easy to understand. Voting up!

    • Robie Benve profile image

      Robie Benve 6 years ago from Ohio

      great information, bookmarked it!

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      I'm glad you found it useful. Thanks for stopping by.

    • Pamela Kinnaird W profile image

      Pamela Kinnaird W 6 years ago from Maui and Arizona

      I will try this and I'll share it. Voting up. Thanks.

    • kevin.howell profile image

      kevin.howell 6 years ago from Maysville KY

      Awesome hub, great information. This will keep me busy for a while. Thanks for sharing

    • StephanieBCrosby profile image

      Stephanie Bradberry 6 years ago from New Jersey

      Thank you for this advice. This is really useful. I am definitely bookmarking your hub.

    • PDXKaraokeGuy profile image

      Justin W Price 6 years ago from Juneau, Alaska

      good article, my friend. very technical, but u explained it well.

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      Thanks -- I hope it produces some happy surprises.

    • barbergirl28 profile image

      Stacy Harris 6 years ago from Hemet, Ca

      THis is some amazing information. I have never heard of doing this before and I am definately going to have to give it a try. Thanks for SHARING!

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      Thanks all for visiting. The solutions if fairly simple if your article has no backlinks. Start going to other sites and linking them. AEvans -- that's a fantastic number. Is it a highly visited hub?

    • profile image

      AEvans 6 years ago

      I tried it and it worked. But mine said over a million back links. Is that right? Anyway This is great information about backlinks and SEO. Thumbs up!

    • DzyMsLizzy profile image

      Liz Elias 6 years ago from Oakley, CA

      Very interesting. I'll have to try this at once. I'm a writer, not a techie, so all the SEO and backlinks and trackers stuff is difficult for me to learn...I appreciate those such as yourself who place articles explaining it in non-technical terms. results brought up my article, the link to the article, and no other data..I guess that means I have no backlinks anywhere out there. :(

      Voted up, interesting and useful..oh, and shared.

    • profile image

      Arlene V. Poma 6 years ago

      I actually understand this, and your Hub has opened the way to your other Hubs and the much needed tips. Bookmarked, voted up and everything else. Thanks! (Go, Niners!)

    • Victoria Lynn profile image

      Victoria Lynn 6 years ago from Arkansas, USA

      I didn't know we could link by putting our URL out there like that. Great hub. Also, how do we link to other hubbers besides listing their hub in ours? There's a place under share that says link to this page. Is that it? Anyway, I'm going to try your tips. Bookmarking this page. Voted up, interesting, useful, and awesome!

    • molometer profile image

      molometer 6 years ago from United Kingdom

      I had a look at this and it was quite revealing. I had something like 2,600 back-links in many places I had never heard of. Very interesting information SHARING

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      Wow, thanks Millionaire Tips and the rest of you. Hope you find good things with your backlinks.

    • DonnaCosmato profile image

      Donna Cosmato 6 years ago from USA

      This is awesome information as I've always wondered how I could access this data! Thank you a million for sharing this.

    • Sherry Hewins profile image

      Sherry Hewins 6 years ago from Sierra Foothills, CA

      Thanks so much for this information, a pretty neat trick.

    • Millionaire Tips profile image

      Shasta Matova 6 years ago from USA

      alocsin - I write a list of my favorite hubs I've read during the week, and this hub is included. Congratulations! Next time you check for backlinks on this hub, mine will be there!

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      Thanks for stopping by. BlissfulWriter, that's true for me as well -- it just means I need to make more of an effort linking my hubs to relevant places. Brett, I like the use of the SHARE button better.

    • BlissfulWriter profile image

      BlissfulWriter 6 years ago

      This is a very useful tip. When I tried it, most of the backlinks to my hubs are from my own hubs or from my comments on other people hubs.

    • Brett.Tesol profile image

      Brett Caulton 6 years ago from Thailand

      P.S. I forgot to say, for my SHARING hub for more readers, you can always use the 'share' button. I'm really happy that everyone who commented seems to be getting more traffic! Spread the love! lol

    • Brett.Tesol profile image

      Brett Caulton 6 years ago from Thailand

      Very useful, at least as an indication. However, I did find the results also brought up some 'similar article' or site, not directly connected. Yet, a very useful trick!!

      Thanks for SHARING!

    • thelyricwriter profile image

      Richard Ricky Hale 6 years ago from West Virginia

      Voted up and useful Alocsin. Great article. Very useful info to follow. Hope all is well and hope you have a great weekend.

    • Millionaire Tips profile image

      Shasta Matova 6 years ago from USA

      This is great information - I didn't know how to do this, and now I do. I did find a link someone had posted to a Facebook page, but I didn't bother to scroll through the page to find my link.

    • Ian Dabasori Hetr profile image

      Ian D Hetri 6 years ago from Papua New Guinea

      Very useful hub here. I need to get increase traffic to my hubs and this information adds to what I already know. Useful and voted up.

    • anjperez profile image

      anjperez 6 years ago

      you are right, alocsin. trackers has nothing to do with it not being seen. cos i tried linking using only the url. i still cannot see it when i search the links.

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      AnjPerez, I'm afraid I don't know. None of my Facebook links has a tracker, and they're not showing up either in Google. So maybe it's not the tracker at all. Perhaps somebody with more experience with this option and with trackers will read your comments and answer the question.

    • anjperez profile image

      anjperez 6 years ago

      i just checked, if we use the trackers to post links to facebook or twitter and blog sites, they do not register as backlinks. that's what i learned. so instead of posting with trackers, it is better to share with the hub URL because it will register as backlinks. is this the case? just checking. thanks for your help.

    • anjperez profile image

      anjperez 6 years ago

      i am just surprised, they do not include facebook, twitter and blog sites.

    • anjperez profile image

      anjperez 6 years ago

      i like nuggets of info like this. i just did check my links. thanks!

    • alocsin profile image

      alocsin 6 years ago from Orange County, CA

      It also shows which hubbers have been kind enough to link to your hub. Thanks for stopping by.

    • molometer profile image

      molometer 6 years ago from United Kingdom

      Nice work and very useful too. I have found my links in some very unusual places too.

    • dappledesigns profile image

      dappledesigns 6 years ago from In Limbo between New England and the Midwest

      great hub! I just did it and it works perfectly.