- Internet & the Web
Why Must You Have Keywords In Page Title?
Don't think keywords in page title is an SEO need only.
When the world was not as interconnected as it is today, and there was no fear that someone from the other side of the planet would come and poke at my credibility, life was much easier.
As a copywriter, when my service was hired, I would often write only the main body of a piece and leave the headline and other detailing to my client.
For my clients too it didn't matter much if the headlines lacked the verve, and were happy as long as the copy served their immediate need.
Today, with the advent of the Internet, down my neck I can feel the breathe of a copywriter sitting thousand miles away. I've come to recognize that if I slip up in my writing, my client can move off to my competitor before I can take my next breath.
This has ensured that while the compulsion to write better has increased, so have the ways to make a content stand out in the crowd of many.
When I write my web content now, I do it knowing that on one hand I have the opportunity of reaching out to countless readers that are spread globally, and on the other I run the risk of competing against thousands of writers all over the globe doing the same thing as I am.
To tell it simply, there are both the opportunity and the chance of failing, residing side by side in today's networked world. The challenge for me is therefore to write in such a way that I can invite the attention of more readers than what my competitors can.
One technique that has stood the test of the time is to have the headline of a web topic so endearing that it immediately captures the readers' attention. But this is easier said than done. Why? Let me explain.
One of the ways the readers can find my content is by doing searches on the search engines. The group of words they type in the search box before clicking the button ‘Search' is commonly called a key-phrase or keyword(s).
When the search engines display the results, usually the pages that come on top have the chosen keyword in the page-title. There are reasons for the pages to come on top, but to have the keyword in the page-title is surely one of the clinchers.
The onus is therefore on writing a heading that not only has the chosen keyword in it, but also is captivating and able to convey a sense of benefit to the readers should they want to read the content.
What however happens is that copywriters often misconstrue this and use the keywords in the page-title more as a weapon to rank high in search results. Nothing wrong here per se, but I believe it's not the right way to look at it.
The reason why you must have keywords in the page-title is because it benefits your readers. It helps them understand what lies ahead when they decide to read the page content.
It's another matter that the search engines too accord priority to the pages that have keywords in the title. After all, the engines are there to help the surfers, don't you think?