ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Wordpress Blog SEO

Updated on March 20, 2013

First things first. I believe that WordPress is the most user friendly and effective blogging platform on the market, and to say that it's SEO capabilities are far reaching is an outrageous understatement. If you're in the planning stage of your blog implementation strategy, save yourself the headache and start here. If you've already started on a different platform, it may be worth re-evaluating your decision because exporting your content to WordPress isn't really that bad, but do your research; some platforms are better than WordPress if you have a decent chunk of change to throw around.

That said, let's assume you have created a WordPress account, and set up the bare bones of your blog, articles and all. At this point, most of us are starting to wonder, "Now how do I bring in traffic? How do I promote this blog?"

What is a Permalink, and Why is it Important?

A WordPress permalink is pretty much exactly what it sounds like: It's a permanent link to a page or post that will never change or die unless you make the decision to delete it (Archive pages and home pages change continually as your blog evolves and new content is added).

This is what a default WordPress permalink looks like:

But why is it important to change your permalink?

The default permalink is basically robot language that the Google spider understands perfectly, so you're good there, but it doesn't look that great to the humans that are searching for your content.

This may seem like a small thing, but what would you be more likely to click on:


Changing your permalink is quick and simple, and will improve your click through rate once you start ranking:

  1. Find "Permalinks" under your Dashboard Settings.
  2. Click the settings option "Post Name".

Here's some more in depth instructions: Changing your WordPress permalink.

And a good video tutorial from the UK:

WordPress Permalink Settings - WordPress 4

What on Earth is Title Optimization?

NOTE: This is one of the most critical factors of good blog SEO, and will definitely effect your ranking, so be sure to follow through on this section!

Title optimization is again, exactly what it sounds like: Optimizing your title so your articles rank higher. I can give you an in depth explanation of how this will boost your rankings safely, but for the sake of time, I'll just highlight the basic concept:

Google and other search engines value keywords closer to the <title> more, and real live people do too.

Optimizing your titles to rank higher and gain a higher click-through rate is essential to the health of your Blog's SEO.

So how do you optimize your title? Simple. Although we used to have to dig deep into the HTML or CSS, or whatever mumbo jumbo language it is, now there are plugins that have that all configured!

There are many WordPress plugins you can choose from (I'll write an article on that later), but the best I've found for title optimization is the WordPress SEO Plugin, which actually contains more features beyond title optimization.

Here's a video from Aaron Wall to clarify things further:

Create Google & SEO Friendly Page Titles

Enhancing Your Crawlability With XML Site Maps

Keyword "Crawlability"; a site map is vital to the success of your blog's SEO ranking because it organizes your site's content in a manner that's friendly to the Google spider that creeps on your blog to determine the quality of your content. Creating this site map decreases the amount of time needed to assess the content on your blog, which is important because the Google spider is a busy little guy, and he'll only spend a certain amount of time on each site. If you decrease the time it needs to crawl your site, you'll have a much higher chance of good ranking across the board.

There are many, many high quality plugins that will do the job well, and I'd advise you to spend a few minutes researching the plugins, just for peace of mind, and the tutorial below walks you through the process pretty well. Once you've watched this tutorial you should be able to use any WP plugin available.

XML Site Map Generator WordPress XML Site Map Generator WordPress

Final Thoughts


For the more advanced SEO experts out there, I know there's more, but this is probably the best place for WordPress bloggers to start. If you have any additional information you think beginners should know, please comment below; every bit helps, and I'm open to learning more myself!

For me, it was a challenge to take the steps needed to improve my SEO because there's so much information, and so little time. I didn't know where to start! I hope that taking the information from these SEO hubs will give you the chance to focus on one SEO tactic at a time; use these tips well and before you know it, you'll have traffic pouring into your site. Yes, it can take time and patience, but yes, it will happen.


    0 of 8192 characters used
    Post Comment

    • jrueff profile imageAUTHOR

      Joshua Rueff 

      5 years ago from Kansas City

      Thanks Mr. Eric - I appreciate that! I've made 4 and a half wordpress sites now (the half is my wife's photography blog, she did a lot of it), and I'd love to help you with yours (just shoot me whatever question you come across) - whenever you get around to making it let me know so I can follow you there too!

    • Ericdierker profile image

      Eric Dierker 

      5 years ago from Spring Valley, CA. U.S.A.

      You make great tutorials. I have got to get to work on my wordpress site. Thank you.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)