Google AdWords to break up tablet & desktop;enable a mobile base bid

  1. Stacie L profile image91
    Stacie Lposted 19 months ago

    Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The new came during Google Performance Summit in San Francisco, at which Google also said it now handles trillions of searches globally — up from the hundreds of billions most recently stated — with over half of those searches starting on mobile devices.
    “This lets you anchor your base keyword bid to the device most valuable to your business and then set bid adjustments for each of the other devices. You will also have a wider range to adjust bids, up to +900%,” explained Sridhar Ramaswamy, Senior Vice President, Ads and Commerce, in the blog post announcing the update. … bid-250214
    I haven't used adword bids for some time and was surprised that this wasn't already in place