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The average internet user has multiple options available to them for sourcing information and the delivery methods are becoming more visual versus text-driven. Yet, the average website seems to be growing further out of touch, being more akin to an on-line advertising portal versus an actual information site. At what point does the average user simply throw in the towel and stop using a website due to too much non-valuable activity occurring? What makes you stop using a particular website? In reality, do you ever make a purchase based on on-line ads? What advice would you offer webmasters in the future?
I immediately tab out as soon as it bum rushes me with ads and sign up for their newsletter.
The internet used to be cool. My advice is not suitable in mixed company.
I pretty much follow the same strategy, especially if I'm reading a news site like the Drudge report and it links me to another site/story - if I get assaulted by pop ups right away, I close it and I'll do an organic search for the topic. I am also seeing some sites which give that "x number of free articles per month" and try to sell on-line subscriptions - they get an immediate close - no one has news content that is so great that it can't be found elsewhere without the hassle
"At what point does the average user simply throw in the towel and stop using a website due to too much non-valuable activity occurring?"
Studies show that the average person has the attention span of a gold fish. To me content is king.
"What makes you stop using a particular website?"
When I realize it promotes disinformation. Too full of corporate ads that I am not interested in purchasing to support a site.
"In reality, do you ever make a purchase based on on-line ads?"
Yes, I do when know the products are high quality and are something I want, and I want to support the website. I'm a returning reader / costumer when well satisfied with content and products.
"What advice would you offer webmasters in the future?"
Not sure at the moment.
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But not before she jotted down the address.
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