Can you tweet someone on Twitter if they are not following you? How? I don't really get it!?
Just put @ and then their screename like @screenname and then type your message and they will see it when they look at their replies on their Twitter.
use the @before their handle and it will show up in their stream. If you are looking to connect, reply to something or jump (into) a conversation. If they posted a great link, send them a thank you. If you really like their stuff, give them a #FF (follow friday) by putting out the @handle, a reason you like them, and the hashtag #FF in the tweet. If you're looking to solicit a sale with someone that you have never interacted with, find a reason to connect first.
By putting a @ infront of their username, which is not neccesarily their real name, you are "mentioning" them in a tweet of yours. So, if they click on "mentions" in their profile they will see your tweet.
It will not go directly to their timeline.
Celebs probably get a million tweets a day, so only people you follow appear on your timeline.
If you are thinking of tweeting a celeb...goodluck, pray they click on "mentions" and see your tweet.
Hope this helps.
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