Environment Marketing is based on three principles. They are discussed below:
A. Social responsibility: Five common elements of corporate social responsibility.
1.Responsibilities that go beyond the production of goods and services at a profit.
3.Responsibilities involvement helping to solve important social problems.
3.Responsibilities to a broader constituency than their shareholders.
4.Businesses have impact that go beyond simple market-place transactions.
5.Wider range of human values that can be captured by a sole focus on economic values.
B. Holism: The idea that a business should be managed as a total system and not simply as a collection of functions or business units.
A company not just as a holistic entity but also a social environmental ecological system which consists some principle as;
1. Every thing is connected to every thing else,
2. Everything goes somewhere
3. Nature knows best
4. There is no such thing as a "free launch"
Because Environmental marketing is a holistic management process, it has six approaches to management.
Societal marketing; Prothero(1990) provides a useful summary of how environmental marketing has evolved from the societal marketing concept.
Relationship marketing; Relationship emerged partly as a response to the shortcomings of marketing concepts developed from consumer markets when applied to industrial marketing.
Strategic management; The external focus of environmental marketing to consider socio-environmental issues is closer to that of strategic management than conventional marketing.
Human resource management; Environmental marketing looks to move marketing and business away from the mechanistic techno-economic paradigm to become more human and more humane.
Total quality management; Environmental marketing shares with TQM a mandate to consider all aspects of the organization and a need to instill and entirely new philosophy into the whole business.
Business re-engineering; Re-engineering is another 1990s management buzzword which has much in common with environmental marketing. Re-engineering means different things to different people, but it commonly involves a fundamental reappraisal of where and how the company creates value for its stakeholders.
Sustainability: Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
Three key components of sustainability
Futurity; Along0term perspectives which gives equal consideration to the needs of future generations and to our own.
Welfare; A measure of the benefits that individuals accrue from society This include conventional economic components such as income, but also quality of life issues such as environmental quality.
Equity; An attempt to balance the distribution of economic cost and benefits between different countries, regions, and socio-economic classes, ethnic groups or sexes
The "triple bottom line" is a new method of corporate reporting. It is a radical change for American businesses. I pray that is a lasting change. What you write about is encapsulated in this new report called triple bottom line reporting.
by spenceriowa1 8 years ago
How are social responsibilities perceived as a strategy for business growth by organization? Give examples for explanation.Answer should be given with reference to principles of management
by Liwayway Memije-Cruz 3 years ago
Almost everyone is already alarmed by the impacts of climate change. Several initiatives by scientists, climatologists, educators, researchers and environmental advocates on the issue of climate change are so many and they are on the rise. In your own respective fields or courses, how do you think...
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