I didn't know they were? This sounds interesting.
I know a few people with big money who made it in real estate a few years ago. They're all scared to death right now.
If digital marketing is working, it's because of our changing environment - economically and in other ways.
For example, people are not travelling as much. So, you're not going to do as well advertising with a billboard. More people are doing a large part of their business on line. In some parts of the country, it's the only business there is!
Also, digital marketing is more targeted and cheaper to implement than most offline marketing.