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The best you can do with Amazon, is to ensure listing related products to your hubs. The sales will come naturally.
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I recently wrote a hub on how to make money with Amazon, based upon what works great for me...not sure if I can post the link here, but it is under my profile.
I agree with you that Amazon is not as elaborately discussed as adsense, but few hubbers have really explained Amazon really well. Read this hub by Susana, you will surely find it useful:
Thanks so much englightenedsoul. It helped. I appreciate your input!!
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