Can't Call Southwest a Discount Airline These Days

  1. Stacie L profile image89
    Stacie Lposted 5 years ago

    Can't Call Southwest a Discount Airline These Days

    Southwest Airlines Co. (NYSE: LUV - News), the king of low fares, is feeling its crown slip.

    High fuel prices, the end of lucrative fuel hedges and a changing route network have led Southwest to push its prices up dramatically, faster than many other airlines. With last-minute fares of more than $1,000 round-trip in long-haul markets, some nonrefundable fares over $900 and average prices in some markets higher than competitors, it's hard to call Southwest a "discount" carrier anymore.

    Southwest's average ticket price has jumped 39% in the past five years, while the average ticket price for domestic trips for the industry was up 10%, according to the Department of Transportation. … rlines-wsj
    i dunno,they always have the lowest fares for the destinations I fly to..anyone have some thoughts...