Since podcasting is booming. A copy of a Copyblogger newsletter:
- 17% of Americans have listened to a podcast in the last month (that’s 36 million people just in the U.S.A.) — a number that keeps growing. - 10% of Americans have listened to a podcast in the last week — and of this group, the average person listens to six podcast episodes per week. - Podcast consumers in the U.S. are much more affluent, educated, and likely to engage with brands via social media than the general population.