I have read that outbound links have value for a Hub related to Google ranking. Here is a quote form Moz.com; "The target and source pages and domains cited in a link also provide valuable relevancy metrics for search engines. Links tend to point to related content. This helps search engines establish knowledge hubs on the Internet that they can then use to validate the importance of a given web document." That importance is the referenced Hub is it not? So, an internal outbound link contributes nothing to the Hub itself? Besides curiosity asks me purpose would be to direct a reader away from my article lowering engagement. So, the only value I see is with directing to a blog or website I manage?
Links are there to serve the readers and to support the content. If a link provides no added value to the reader and doesn't give the piece the added credibility of independent sources, get rid of it unless it's supportive advertisement.
A few years ago, a Hubber did an experiment whereby he created a "Further Reading" section at the end of each of his Hubs, and linked to 10 solid reference sites on the topic (i.e. not Wikipedia). He found that his traffic increased.
I (and several others) copied his example and yes, it did seem to improve traffic. The theory is that links out to other sites on the same topic show that your Hub is in a "good neighbourhood", and proves you have researched your subjects well to know about those sites.
I'm not sure I would do it now, though - because at the time, it was possible to add capsules below the comments capsule, so we could put our "Further Reading" section right at the bottom of the Hub, under the comments, so most readers would never see it (but Google would!). So if I were doing it today, I would limit it to three or four very well-chosen links.
Note that you will get a warning if you create a capsule that has several links one after the other, but you can safely ignore it provided your links are genuinely useful to the reader.
by Joanie Ruppel8 years ago
Has there been any plan to add outbound link tracking as described in Google analytics, specifically on affiliate links like Amazon.I'm seeing much more money generaed by Amazon sales than Adsense, and I'd like to be...
by Dr. John Anderson13 months ago
"John Mueller said that external links, links on your web site that point to outside web sites (or outbound links) are not a ranking signal. Just to be clear, links are a ranking factor - but you linking out to...
by Chuck Bluestein3 years ago
Earlier I posted that people should go and make links going to other sites that do not belong to you nofollow. Then someone mentioned that if your hubber score is less than 85 then "every link" will be...
by Shauna L Bowling2 years ago
Is it possible to add a feature to links within text and to the photos to opt to have the link open in a new window? This would allow the reader to stay on the original page. Bounce rates rise every time someone leaves...
by Paul Edmondson15 months ago
Hi Hubbers, I mentioned in the past that we've been working with a company that helps identify SEO issues. Many of the issues they identify come in the form of penalties which they believe hurt the entire...
by Becki Rizzuti7 years ago
I've been working on creating outbound links for some of my hubs in my second week here at HP. I know the basics of SEO and I know why this is important. I thought it might be nice to share some tips for making the...
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