Does CPM vary across sites?

1. 95

   melbelposted 7 years ago

   I was just wondering what affect CPM so I can drive it up. I would like to write a lot of chemistry articles, and was wondering if this would have a positive or negative effect on my cpm.
   
   Thank you for your time.

   replyreport
2. 88

   lobobrandonposted 7 years ago

   I would like to know the answer to this question as well. Melbel, even if it lowers your overall CPM it's still going to increase your earnings if you're getting more views from Owlcation (the education site). It would be great if you get some chemistry articles up there. I plan on writing a bunch of Physics articles this spring/summer. The site seems to be doing well. I got it in search when doing regular searches a few times - no cache history, etc. That was really nice to see.

   replyreport
3. 89

   WryLiltposted 7 years ago

   CPM varies based on a lot of things - country, how competitive bidding is for those keywords, how many people clicked the adverts. Some things you can influence (such as high bid keywords) but others you can't (for instance smart targeting, where people's Google search history decides the adverts they see on future websites.)

   replyreport
   1. 88

      lobobrandonposted 7 years agoin reply to this

      How does all this fit in with the HP ads? For the adsense share yes. But when we opt for HP ads we have a bit of adsense (our own code and their code) as well as HP ads. Do advertisers bid per site now that they are different sites?

      replyreport
      1. 92

         Christy Kirwanposted 7 years agoin reply to this

         WryLilt is correct, and yes, things like sites and subject matter of the content will cause some variation in CPM too. It's the same with HP ads as with direct AdSense ads.

         replyreport
         1. 88

            lobobrandonposted 7 years agoin reply to this

            Cool. Thanks for the quick reply as always, Christy.

            replyreport
4. 95

   melbelposted 7 years ago

   Yeah, my earnings will definitely increase if I write chemistry articles, which I DEFINITELY plan on doing. But I have a whole list of articles I'd like to write and I'd definitely prioritize them based on CPM! It would just be cool to know if I'd be better off spending time on Chemistry articles which are a LOT of work, but I enjoy and would help me in school or social media articles which get me a lot of views in general.

   replyreport
   1. 88

      lobobrandonposted 7 years agoin reply to this

      I would assume Chemistry and Physics and general education topics to have lower CPM's as the people who advertise there have less to sell compared to the other niches. Also probably not as many people advertising for these niches when compared to others.

      replyreport
5. 88

   Will Apseposted 7 years ago

   Sometimes you just get lucky. My first page here (long ago) concerned 'Surgery Games'. I was attracted to the topic because, frankly, it was weird and the topic unknown to to me. Turned out the early surgery games were very educational, produced out by John Hopkins. The latter ones were less illustrious, gore and guts or just plain daft.
   
   Anyway, I wrote the page, applied an Adsense ID, left it for a week, checked Adsense and I had made $25.
   
   Twenty five dollars! At five dollars a day all I needed were ten pages to exist in my part of the world. Whoopee!
   
   Other  pages made a lot less, unfortunately.
   
   Took me a year or so to understand why that original page made so much. Eventually I realised that surgery keywords attract high value ads and the kids who visited my page were perfect visitors for clicking any kind of ad.

   replyreport