I have observed recently that sometimes the clicks are more in number but earnings are less and
some times less clicks with more earnings..
why such thing happening and which one will be better?
Click payments are based on how much advertisers are willing to pay to get people to visit their sites and buy their products. Some things that influence click value include:
1. Well known sites - adverts served to Hubpages, for instance, are more likely to get high paying clicks than your own just set up blog.
2. Searches - if a keyword is getting lots of searches it may get higher bids.
3. Commissions and sales - if a certain keyword gets the advertiser a lot of sales, they'll be willing to pay more for it.
There are numerous other things that influence value as well.
thanks Wrylitt.. but how about your experience..
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