How to get a good CPM?

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   CatherineGiordanoposted 9 years ago

   CPM, as I understand it. is the amount an advertiser pays per 1000 impressions from your hub. I have noticed that the number of impressions that show in the earnings tabs is lower than the number of views. I am guessing that is because a viewer must stay on your hub a certain amount of time for it to count as an impression. Does anyone know more about this?
   
   CPM can have a huge impact on your earnings--I read that it can vary between $2 and $7. Is that correct?  How high or low can it go?  What gets a hubber a good CPM?  What can we do to get a high CPM?
   
   Is there a different CPM for each hub or is the CPM set for the hubber?

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      The Examiner-1posted 9 years agoin reply to this

      Catherine,
      CPM is discussed in this forum where  someone else had asked about it:
      http://hubpages.com/forum/topic/78327

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         LindaSmith1posted 9 years agoin reply to this

         That is a good one to explain CPM and earnings.

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      Matthew Meyerposted 9 years agoin reply to this

      General questions are okay, but be specifics of earnings are prohibited in the forums (and elsewhere) so be careful.
      
      From the HubPages terms of use.
      http://hubpages.com/help/user_agreement
      
      You acknowledge and agree that You will not publicly disclose Your payments or Earned Balance (including any subcomponents thereof) from the HubPages Earnings Program without prior written consent of HubPages.

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         The Examiner-1posted 9 years agoin reply to this

         Does this have anything to do with the link Matthew, because I have not disclosed the other information.

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2. 61

   LindaSmith1posted 9 years ago

   Cathrine: I wish I understood all of this.  I have been playing a bit with Google Keyword planner.  I am going for high cost keywords, with 30,000 or less monthly searches.  My earnings are going up, as is the CPM.

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      Lionrhodposted 9 years agoin reply to this

      Is there a way to use the keyword planner without being an advertiser? I don't presently have a website, as mine crashed burned when the bill came due at a bad time. (I need to fix that!)

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      CatherineGiordanoposted 9 years agoin reply to this

      I had never heard of high-cost keywords. Can anyone give more information about what they are, where to find a list, how to use them, etc.

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         The Examiner-1posted 9 years agoin reply to this

         I use a free keyword search.

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            CatherineGiordanoposted 9 years agoin reply to this

            How?

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               The Examiner-1posted 9 years agoin reply to this

               I use Google Trends.

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3. 61

   LindaSmith1posted 9 years ago

   Lionrhood: All you need is a gmail account.
   
   Catherine:  It is on the Google Adword planner under Suggest bid which is a cost estimate for advertisers. It tells us what advertisers are willing to pay for a keyword.

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      Lionrhodposted 9 years agoin reply to this

      I can't find it at all. I've been looking for it for months on and off. I keep getting to a page where they insist on my starting a campaign. Any clue what the URL is or where on what page I'd find it?

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   LindaSmith1posted 9 years ago

   Examiner:  Google trends doesn't give you the figures for keyword bids like Google Planner does though does it.

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      The Examiner-1posted 9 years agoin reply to this

      I do not know, I never looked. Only for keywords.

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5. 61

   LindaSmith1posted 9 years ago

   The Google Keyword tool no longer exits.  It is now called the Google Keyword planner.
   Personally, I liked the Keyword Tool better than the Google Keyword Planner.
   
   Here is a you tube link to how to use the Google Keyword Planner which I found helpful not only in how to use the Google Keyword Planner, but it goes into competition, bids, search volume too. 
   
   http://youtu.be/wwstmbQDsr8
   
   Catherine: There is no way for us to know what advertisers are paying for their choice in keywords.  We can see the estimates on the Google keyword planner. 
   Here is a twist on those rates we see:
   
   Keyword cost estimate is $5.  That keyword gets 99,000 views per month according to Google Keyword Planner.   We then go to google search and enter either the keyword, or even title of what we want to use for an article, and see a figure like 99, 457, 567  means there is that number of pages in Google search alone that contain that keyword.    Our chances of getting traffic is nil!!!  If we don't get the traffic we earn very little to nothing.

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      Lionrhodposted 9 years agoin reply to this

      Great video but I cannot GET to the keyword planner or tool. Can anyone give me a step by step on how to get there? Google can't even tell me that. It just sends me to a page that wants me to create and ad, then go to billing and review.

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6. 61

   LindaSmith1posted 9 years ago

   https://adwords.google.com/KeywordPlanner
   
   You need a gmail address to have a google account because you need an adwords account.
   
   Create account.Once you are in the Google keyword planner, click on tools,  Click on keyword planner from drop down list, then click on search new keyword and adgroup ideas.

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7. 78

   Lionrhodposted 9 years ago

   I finally gave up and called google. They changed the system so that you now have to create an ad campaign (if you're a new user, I believe) before they allow you to see the dashboard.) Very clueless and unhelpful people answering their phones btw.

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   Lionrhodposted 9 years ago

   Now I'm stoked! Having finally FOUND the darn planner, I've been playing with it and finding some fantastic low competition, high pay keywords that I might actually be able to write articles about and make use of.
   
   Nifty as heck and I can bet this will help my CPM as well as giving me writing inspiration.

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      CatherineGiordanoposted 9 years agoin reply to this

      Can you tell us how you did it.  I tried and got nowhere also.  I put in my password and the page wouldn't change.

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         Lionrhodposted 9 years agoin reply to this

         I made a pretend ad, comprising of "ofklfdladkl' (randomly hit keys) set per day cost at $1. Then I immediately deleted that campaign just in case. But it did let me through.

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      Marisa Wrightposted 9 years agoin reply to this

      Hold your horses!    Remember that planner is designed for advertisers, not writers.  So when it says "low competition", it doesn't mean very few people are writing about it.  It means very few advertisers want to advertise.   
      
      Few advertisers means less competition for ads, which means they won't have to bid as high.

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         Lionrhodposted 9 years agoin reply to this

         AH! Thank you!

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   LindaSmith1posted 9 years ago

   Lionrhod: Their search numbers are only for monthly searches.  Then there is location, global, United States, a particular state.
   
   Then, how many pages are found on google search engine using that keyword.  Who is your competition on Google search pages?
   
   The bid cost show on the planner are suggestions only.  This does not mean every advertiser is paying this amount, nor do we know how they do their ad campaign. 
   
   On HP, we don't know what each hub is earning. 
   
   A few years ago, I was taught, when using the Keyword tool, look at keywords above $.99, and then there are other factors such as searches, competition, how many pages are in search engine using the keyword of your choice.  Some say go by Global searches while others say go United States searches.
   
   You can also use Google Webmaster tool, look under search queries to see which keywords are being used for searches.
   
   Just keep in mind, if we don't get traffic, that means ads won't be clicked on.  So regardless of what CPM is, without traffic, CPM means nothing.

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      Lionrhodposted 9 years agoin reply to this

      Yes, but it's nice to know what folks are searching for.
      
      I so much appreciate your wisdom!

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    LindaSmith1posted 9 years ago

    That is why I added to put keyword in Google search to see how many pages are on Google which is the real competition.  I have seen low competition for high paying keywords as well.
    
    First step is to learn about keywords and how to choose them for SEO.  Writerfox does SEO hubs.  Greekgeek has done SEO articles in the past.   There are some others that have written good articles on SEO, Keywords, but I can't remember all of them.

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    LindaSmith1posted 9 years ago

    Lionrhod: You don't have to create ads at all.  Just click on tools at top of page then you will get drop down for keyword planner and click, then another box click on search for new keyword and group ideas.   The video shows you all of this.

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       Lionrhodposted 9 years agoin reply to this

       It's a new thing. They no longer allow you to get to the planner unless you go thru as many steps as they like of creating an account and signing up. Sleazy? Yes.
       I asked the lady on the phone how I could create an ad w/o accessing the keyword planner. She had no idea.

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12. 61

    LindaSmith1posted 9 years ago

    Wrylilt does SEO articles as well.

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    LindaSmith1posted 9 years ago

    It is Free carny to anyone with google and ad words account.

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    LindaSmith1posted 9 years ago

    You have to sign up for google adwords, but you don't have to create ads, pay for anything. It is a free tool.
    
    When it was the Google Keyword tool, you still had to sign up for Google Adwords.
    
    There is nothing sleezy about it.
    
    You had to sign up for Hub pages and meet certain requirements to earn income here too! 
    
    So what is sleezy about it!

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15. 78

    Lionrhodposted 9 years ago

    lol maybe not then - the didn't actually collect my credit card. I just don't trust them to not charge my account on an ad for kjkljjrd.

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