Hey Doc, it hurts when I... Anatomy of an online sale

1. 88

   copywriter31posted 2 years ago

   You've heard the old joke, right?
   
   "Hey Doc, it hurts when I do this."
   Doc then says,
   "Well don't do that."
   
   As a small business owner or entrepreneur, YOU are the doctor.
   
   The anatomy of a sale is based on problem solving.
   Thus the doctor metaphor.
   
   You, small business owner, diagnose the problem a customer may have.
   
   Ah, but there's the rub... your target audience may not even know they have a problem.
   Your job is to make them aware a problem exists.
   
   For example, without knowing or "diagnosing" you, I know you have a problem.
   Your problem is T-I-M-E.
   
   You suffer from a severe shortage of TIME.
   
   How do I know this?
   Because you are a small business owner and you have a myriad of items you must tend.
   
   These items include:
   
   Payroll
   Hiring employees
   Training employees
   Networking
   Sales calls
   Dealing with vendors
   Answering emails and phone calls
   Many, many more
   
   Do you see what I've just done?
   I've made you aware of a problem by listing the "symptoms", as any good doctor would.
   
   To make more sales, MAKE YOUR AUDIENCE AWARE THEY HAVE A PROBLEM.
   
   Tomorrow, I will show you how to win your buying audience through and applying sincere empathy.

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2. 58

   eydiestumpfposted 2 years ago

   Hi there Copywriter31! You simplified the "anatomy of a sale"! And you're right, most people don't even realize they HAVE a problem.
   
   I consider myself a "pain reliever". As a Virtual Assistant, I take away the pain of day to day administrative tasks of my clients. So many of my clients never understood that their  daily phone calls and emails took away their time to make those important, revenue generating calls or face to face visits.
   
   Thanks for sharing,
   Eydie

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3. 81

   Mishaposted 2 years ago

   Nice teamwork

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      98

      AEvansposted 2 years ago in reply to this

      You are to busy sleeping to see what is happening!

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4. 81

   Mishaposted 2 years ago

   Since all this is happening in my dream, I am just fine

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