Any tips for converting clicks to sales?

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   ThoughtfulSpotposted 14 years ago

   OK, so I'm looking for any and all tips you more experienced hubbers might have for converting Amazon clicks to Amazon sales.  I must be getting the hang of using the capsules... I'm still small time, but my clicks on Amazon have increased 100% this quarter.
   
   But, I have yet to make one dam* sale! I know it takes time, and I've been re-working my format and such... so I'm reading other hubs, I'm playing around, and I'm working on it.  But, I thought, why not post a thread for some Tips and Tricks.
   
   Thanks in advance!

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   mcbeanposted 14 years ago

   The price of the item is one of the biggest factors I find.
   As they have a very mean single session cookie, for you to make any money they need to buy before leaving the Amazon site.
   
   People don't worry too much about a $20 purchase but if you try and sell $200 items people tend to shop around a lot more and head off to other sites or navigate away to think about it a bit before buying.
   
   Its great to get a big sale but for me the cheaper items are best. They also have the advantage of bumping up your commission percentage.
   
   Selling lots of cheap items moves you from 4% to 6%, then 6.5% and upwards. Then, if you do manage to sell a big ticket item, it is worth much more to you.

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      ThoughtfulSpotposted 14 years agoin reply to this

      Great tip! Thanks so much.  I figured lower end items might be easier for sales, but I didn't understand about the commission percentage.
      
      Hmmm... Maybe I'll try writing a few low-price item geared hubs and see what happens...

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      LarasMamaposted 14 years agoin reply to this

      All my items are low priced and all relevant to exactly what's in my hub (for instance, castor oil, raspberry leaf and birthing balls in my labor induction hub.)
      I've got four clicks (it's one of my best hit hubs) but no sales.

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   mcbeanposted 14 years ago

   Remember that as far as adsense goes, 1 - 2% is a good conversion rate. 4 Amazon clicks is nothing and you cannot draw a conclusion form numbers so small. Amazon conversion is likely to be in the same ballpark as adsense.
   
   When you have 400 clicks you should have 5 - 10 sales.

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      EmpressFelicityposted 14 years agoin reply to this

      I must be doing quite well then percentage-wise, because I've had three sales out of much fewer than 100 clicks!
      
      What I personally need is to encourage more people to click in the first place, because I never get more than about half a dozen Amazon clicks per week.

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         ThoughtfulSpotposted 14 years agoin reply to this

         I was having the same issue, but recently my clicks have gone up. I've been trying to incorporate the Amazon capsules into the meat of the article sort of...  Almost like pictures supporting the text, but instead they are Amazon items.
         
         Not trying to self-promote, but it might be easier to see than explain.  The one that has been doing really well with clicks (just not sales) is my Prom Dress hub.  I have 2, one is dresses, and one is accessories.  The accessories one has tanked, but the dress one is kicking butt.  (For me anyway... I'm pretty low volume compared to a lot of others, but yesterday, the dress one got 47 views in one day, and its been responsible for most of my Amazon hits this month.)

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            EmpressFelicityposted 14 years agoin reply to this

            I've just had a look at your prom dress hub, and I can see what you mean about incorporating the capsules - it's really good the way you've married up the appropriate bit of description with the style of dress.

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               ThoughtfulSpotposted 14 years agoin reply to this

               Thanks! Glad it helped.

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   Csjun89posted 14 years ago

   I think starting off with amazon capsules on items which are naturally cheaper makes it easier for people to click through all the way. Remember you get a cut even if they don't buy what they see in the capsule but something else that catches their eye.

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   lou16posted 14 years ago

   I'm still learning with hubpages, but I've found with other sites that I've been on it's all about getting very specific with what you want to sell.   If you have someone looking for something specific then they are already partly sold on the product so when they find it they're primed to buy.
   
   Low cost items definately seem to sell easier on hubpages.   I have one page this week that has only had 8 views, but 6 clicks through to Amazon and 1 sale.   The product was only $24 so the commission wasn't much, but because of the commission structure I usually get 6% or 6.5% on my sales.
   
   As I said I'm still finding my way with hubpages and I've only made $8.11 on amazon (through hubpages) this month, but I do a lot better on other sites when I have very specific articles ie not a hub on kettles, but one on the best red kettle available.

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      ThoughtfulSpotposted 14 years agoin reply to this

      Sounds like you are doing alright to me! Way better than anything I've seen so far...
      
      I do think I may need to do some experimenting with lower cost items... I'm seeing that as a recurrent theme.  Thanks!

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   thisisoliposted 14 years ago

   Mess around with the items you sell.
   
   My biggest tip is to provide alternatives.
   
   So say you have a hub about a certain type of washing machine.
   
   You can link to the exact washing machine on Amazon modules.
   
   But why not talk about a cheaper washing machine, or a washing machine which can handle a larger load. People love choice, and if you give them choice, they may even see more clearly that your targetted article is the right choice!

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      ThoughtfulSpotposted 14 years agoin reply to this

      Hey Oli! Nice to see you around again.  How is Texas treating you?
      
      Thanks for the suggestions.  I like the idea of focusing on one product, but tagging on a small "alternate" section.
      
      Hmmmm... The wheels are turning.

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         thisisoliposted 14 years agoin reply to this

         Just been a little busy!
         
         Most of my Hubs are on low cost items, but I had my christmas paid for several times over thanks to high value sales over the festive period, so I wouldn't discount them completely!

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            ThoughtfulSpotposted 14 years agoin reply to this

            Glad to hear things are going well.  That's great about the holiday paycheck... boy would that come in handy around here.
            
            I won't discount big ticket.  In fact,I've got some TVs and stuff in my latest hub I did on Organic LEDs.  But, its not really a product driven hub.... just happens to be on technology that is starting to be used in product.
            
            I just didn't realize that you could get your percentage up with sales, and if some small ticket items might get me started, then I think they'd be good ones to play around with.  (Also, since I'll be experimenting, I'd rather not pour a lot of time into research.  And, I know a lot more about say... steam cleaners than I do about high end electronics or luxury cars. )

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