Data that is shed in the wake of the digital trail left behind.
Google knows how often they clicked on a link but then returned to the search page unimpressed with what they found, only to search again. It knows whether they clicked on the eighth link on the first page or the first link on the eighth page or if they abandoned the search altogether ... If many users tend to click on to a search result at the bottom of the results page, this suggests it's more relevant than those above it, and Google's ranking algorithm knows to automatically place it higher up on the page in subsequent searches.
- page 113/114
Big Data: A Revolution That Will Transform How We Live, Work, and Think, Viktor Mayer-Schonberger, Kenneth Cukier
In another book that has a hard-on against Google is the book, Search & Destroy: Why You Can't Trust Google Inc. Scott Cleland, Ira Brodsky. The book explains how Google saves EVERYTHING - gmail that is deleted is not deleted - ever. And it got me thinking about how that information could be used as a preventive policing program to be used to arrest you before you did any crime. Currently crude is the NYC's Pop-Tarts and natural disaster correlation: The Thought Police
"how to avoid being vicitimized by search companies’ search records. One recommendation: use a search engine, such as Ixquick.com, that doesn’t keep such records. " - http://www.shoutingloudly.com/2006/08/0 … ilburn-ga/
There is also http://gibiru.com/
Google search terms stored for years... but what if I use the https before the url - will that help and also - how about Firefox 'private browsing' setting?
Nope! "" suitably crafted sites could trace visitors between private and non-private sessions. Sites could also leave persistent indications that they had been visited, allowing visits to be detected by local users." http://arstechnica.com/security/2010/08 … o-private/
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