A broad array of solutions are now part of a growing trend within the transportation industry, from providing answers to problems in automobile manufacturing, to injecting innovative ideas into products and services, to remain competitive in consumer markets while achieving business goals.
Rose is challenged to change her life by changing things about herself that she knows have always contributed to her remaining obese, things that have kept her from connecting with people close to her, people she loves.
Already know how to make amazing videos? Determined to take your skills into the realm of filmmaking? These tips from a successful beginning filmmaker might help you decide if you're ready.
Jenny had a special power she did not want. Some called it a gift. Others called it a curse. All Jenny wanted was for it to go away.
After self-publishing her first two novels, this author shares what she sees as the biggest advantages and disadvantages of self-publishing.
If you love stage plays, I think you'll love Irma Nell's story. Strange things happen sometime. Mysterious, inexplicable things. Question is: Do we always have to understand everything, or can life bring blessings to us in ways we can't completely understand?
Ready to discover the "fiery commitment" you'll need to write your first novel? This Hub retraces the author's journey toward completing her first novel, including ten tips that helped her finally get it done.
Before my mother was diagnosed with dementia, I decided to take her on vacation with me. I thought a trip might "rejuvenate" her, mind and spirit. I found out the hard way just how wrong I was.
Warning signs were there, but I didn't want to see them. I knew Mama was experiencing memory loss, but the word "dementia" wasn't in my vocabulary when it came to words I associated with my mother.
A close-up look at the personalities of 15 breeds. Includes major traits, size/weight expectations, grooming and exercise needs, as well as intelligence and leadership needs.
If you like arts and crafts, and working with fabric, you'll love this Hub! Be sure to check out the picture gallery too. It features many creative works of art by this talented self-taught artist.
This article is a companion piece to the Hub titled "Folk Art: The Self-Taught Artist." There are three articles in this series.
A look at “folk art” as unique artistic creations that are “homegrown” and handmade. This is the lead article to a series of three on the topic of art and the self-taught artist.
The mind keeps secrets both terrible and wonderful. Will Eva's memories keep her terrorized and chained to the past, or will they compel her to push forward, into her future?
Torn between two loves? I want to love meat AND eat like a vegetarian. Can I manage both? Let's talk about it!
A young woman's life is transformed by the decisions she makes. Marybeth finds freedom, strength, and self-confidence through the making of her own decisions—with courage, for better or for worse.
One of the most famous "nonconformist" of all time, Galileo was a rebel. Hence, he suffered the slings and arrows of daring to think differently, holding different beliefs from those of the masses.
Pent up emotions and feelings have to be released, and forgiveness—not anger or bitterness, is the way to release them. But what happens when forgiveness is not just hard, but impossible to do?
Paul Laurence Dunbar and James Weldon Johnson, both celebrated African-American poets, wrote poems using “Negro Dialect,” but for different reasons.
Faith is not something we have in the absence of doubt. It is something we have in spite of it. A little doubt can seem more overwhelming than a lot of faith, so we must attend to it when it comes.
God wants us to lean on Him for courage and strength, first to discover our gifts, and then to use them to live meaningful and fulfilling lives, in order to accomplish our purpose for being.
This Hub examines grief as a process that doesn’t have a designated time factor associated with it. It is a journey, the author says, that does not last always. You can emerge from it--stronger.
This article looks at a variety of factors associated with consumer buying behavior. First, it examines the four basic types of consumer buying behavior: Routine, limited decision making, extensive decision making, and impulse buying. Next, it takes a brief look at personal factors, and a more...
This article looks at personal characteristics of individuals that influence consumer behavior. What does your personality have to do with marketing? Can/does it benefit marketers and manufacturers to be interested in the concept of personality, and those things that are linked or related to it?...
This Hub is designed to help those who market products and services, who want to learn more about the buying behavior of the ultimate consumer.
Just as we have to learn how to eat right in order to best nourish our physical body, we also need to feed our spirit the right things in order to nourish and keep it healthy—for our own good.
This Hub article explores some of the most important external variables that must be considered when making pricing decisions. It takes a look at things such as, pricing decisions made in different types of markets; consumer price sensitivity; pricing strategies driven by consumers and competitors,...
This Hub provides a basic introduction to some of the primary factors that must go into the decision about what to charge for products/services. It will help anyone, seasoned marketers (by being a reminder), and new marketers, because it looks closely at pricing considerations that can help in...
This Hub examines methods used to set prices when a company has more than one product for sale. From using a "skimming" strategy while bringing a new product to market, to bundling old and new products together, into a "package deal," this article explores pricing structures used by companies with...
Since disobedience leads to sin, it is my goal to offer something in this article that can benefit, in some way, anyone who is struggling with being obedient to God's authority.
This Hub presents a discussion about plus-sized women who have found plus-sized success in life. It also contains a pictorial essay about plus-sized women who are goal-oriented, amazing and fierce.
The introduction of new products or services can require large outlays of cash. Manufacturers often use test markets to gather information related to sales potential & other marketing considerations.
This Hubs presents the four main stages of the product life cycle: Introduction, Growth, Maturity, and Decline. It includes a brief discussion of "success strategies" marketers can employ at different stages of the product's life cycle.
Starting over can definitely be rough and tough, for work or for any other area of your life. Now is the time to begin working on making the changes you want to see in your work and in your personal life, in 2020.
God provides a way for us to turn away from sin. If He can move mountains, He can remove the desire to sin from you. But you have to desire a life that rises above the sinful desires of the flesh.
This Hub provides a basic introduction to many of the "macro level" considerations affecting a company's ability to be/stay in business.
Hub examines "micro" marketing environment, elements external to marketing management, and the effects exerted on a firm's ability to serve or respond to customers, suppliers, and others.
A look at considerations related to customer value. It's a fact: Successful marketers understand the need for a consumer-focused marketing that emphasizes creating and sustaining customer value.
This Hub examines patience and why we all need to develop it. Unless we understand and learn to appreciate the need for patience, we run the risk of missing out on important life lessons.
There's a good chance you might feel the need to reconnect, from time to time with what it is that makes good writing good. This Hub offers information to help anyone improve basic writing skills.
Learning the basics of advertising can help anyone improve their understanding of the marketing process. One source estimates that U.S. ad spending in 2019 will amount to 240.7 billion U.S. dollars, up from 223.7 billion recorded in 2018.
This Hub examines some of what it takes to centralize a company's marketing services and activities. It presents advantages provided by allowing one department to handle all marketing activities.
In order to develop and grow spiritually and in the physical world, we often have a need to develop more and greater self-confidence.
A themed room is fun to put together, especially when designed to celebrate or honor a love of books and reading. Reflect your personality, and what you love, to add warmth and character to your home.
It is not difficult to get a bad reputation just by being in business. Many people believe businesses are interested only in making money, and that ethics and morality seem to have no place in business. This Hub takes a look at the meaning of some basic "business ethics" concepts, looking at...
No matter what weight or size you are, loving yourself unconditionally will help you learn to make more healthful choices that will automatically result in weight loss.
This Hub takes a look at some of the primary tools of storytelling, for film, that can help anyone who is considering making a movie adaptation of a novel.
Writers who publish their own work can use this Hub to help guide or improve the selection of images used to support, illustrate, emphasize, or set the tone for an article or story.
This Hub examines four major areas of responsibility of project managers: Project scope, resources, time, and costs considerations. Also, provides overview of things "managed" by project manager.
This Hub takes a look at the best way to smack the ugly face of procrastination with the spirit-empowering Word of God.
Want and need to be blessed? Want and expect to be divinely cared for? Want prosperity and happiness to be yours? Hub examines the nature of blessings, and what it really means to be blessed.
This Hub looks at reasons why ending “self-centeredness” actually allows you to love yourself and others, more and better.
Hubs offers advice and suggestions that can help bring an end to just about any bad habit, if/when someone is ready to call it quits.
Want to insert a dream sequence into your next book? You might want to read this article to look at what writers need to consider before, during, and after inserting a dream into a book or novel.
What are the two main elements that can "drive" a well-told story? In this Hub, the author looks at both plot and characters as elements that can be used to drive a story. Then she offers great methods that can be used to develop characters well, for those wanting to learn how to write a good,...
Hub looks at what it takes to create a fictional hero who seems real. What are the critical, primary considerations writers must take care not to overlook when dreaming up a character to be a hero?
What the findings of scientific studies might say about romantic attraction, plus "not-so-scientific" considerations that might help ignite the spark of romance.
This Hub provides information/discussion, and steps to take if/when, as an employee, you feel you have been discriminated against in an illegal manner.
This Hub takes a look at the meaning of employee empowerment. How does it look at work? What must employees understand to be truly empowered? Who benefits from employee empowerment?
This Hub defines and looks at the topic of management ethics. Should corporations be held to the same ethical/moral standards as individuals, in the management of business? Why or why not? Is it really reasonable for for us to hold corporations to standards of ethics and morality?
This Hub takes a look at different topics associated with having enemies. Who is an enemy? Is it possible to interact, harmoniously, with someone who does not like you?
Be careful when it comes to what you say to you. This Hub will help you become more aware of your inner voice, to help you make your self-talk positive.
Fueled by negative self-talk, it is known that negative thinking contributes to increased stress, a major contributor to a host of other medical maladies.
Beware: Reading this Hub can lead to positive thinking; and that can lead to goal achievement. If you prefer negative thinking that leads to failure, do not read this article!
When friendship is toxic, it is dysfunctional. Instead of being a source of joy and peace—a life preserver, it's more of a danger to your emotional health—an anchor that causes your spirit to sink.
This Hub takes a look at change management from a communications planning perspective. Effective communication is vital to success in business, and crucial to the success of change management.
You do not have to stay on the hamster wheel of negative thinking. It is possible to take charge of what you are saying to you, and in doing so, change your negative thoughts to positive actions. This Hub presents a story about someone I know who did just that, successfully. See what you can learn...
Does a perfectly competitive market exist anywhere in the world? The best answer is, "No," because perfect competition is an "ideal." Not reality. So, how far from "ideal" is America's market system?
Demonstrating the spirit of God in your work life, church life, social, and leisure life is the goal of Christian living. This Hub looks at what it means to take God with you to work.
Do people sometimes confuse your kindness for weakness? As a Christian woman, I choose to be humble. Humility was modeled to me as a child, because my mother always demonstrated great humility in her dealings with others. This Hub addresses the idea, however, that sometimes kindness is perceived as...
A person who has been "redeemed" is simply someone with great flaws who is simply saying, "I am too weak to do this alone, so I surrender to God."
The path to getting published is not easy, and neither is the task of writing a book. This Hub offers information and tips that can help aspiring new writers write and publish their first book.
Ready to document your life, on paper, by telling your life story? Maybe it's time to think about writing your autobiography.
A look at what you need to know when preparing your Statement of Purpose, to get into business school. It could mean the difference between getting into the business school of your dreams, or not.
This Hub provides a definition and examples of vertical advertising. It also includes a discussion of some of the many benefits for advertisers who choose to use a vertical advertising strategy.
As a marketing consultant and former college professor of marketing and communications, Dr. Middlebrook offers advice and information for website owners considering selling space to advertisers.
Even though you can never know for sure a marketing campaign will go viral, there are things you can do that might increase your chances for success.
Do you have a website? Are you making money from it? If not, and you’d like to, then it could be that you need to learn about and then add to your site something called “pay per click” advertising.
Hub looks at all it takes, in addition to money and writing talent, to keep hope alive while trying to publish your book or novel.
As a marketing consultant and former college professor of marketing, this Hub author looks at essential elements needed to develop a basic, "bare bones" marketing plan.
This Hub introduces the career field of veterinary medicine, and what it takes to become a licensed, practicing veterinarian.
This Hub was written in response to the question: What are some dogs that are smartest, and easiest to train? Here the author presents her top 5 picks, with plenty of pictures and information on each breed.
Working in one field while considering doing something else entirely? This Hub introduces the career field of dentistry, and what it takes to become a licensed, practicing dentist.
This Hub is filled with "Did you Know?" type facts, trivia, songs, and information about different types of birds, and one mammal (that was once thought of as a bird!).
Are you ever overly harsh and critical of yourself, to the point where you are assaulting your worth as a human being? This Hub tells a true story about a man who almost allowed a messy office and negative thoughts about himself to stand between him and success at work.
Even without the glam, the glitter, or the salaries, the best school teachers in America should be as important to us as double- and triple-digit-million earning stars of screen, sports, and music.
If you had to choose between getting a million dollars or saving someone's life, which would you choose? This Hub explores different forms of prosperity and their importance to us as Christians.
Hey, since it rains on the just and the unjust, does that mean it is not possible to always have a positive outlook? Hub takes a look at how to turn darkness to light by choosing to think positive.
This Hub presents a true story about how a college student changed what she was saying to herself. By checking her self-talk, she changed her internal dialogue, and that helped her to change her life.
Loyalty, love and bravery seem to never be in short supply for many of our canine friends. This Hub presents two bittersweet and memorable stories about two very special dogs.
Is it possible to forget your worries, and just go on and get happy? This Hub takes a look at what it takes for Christians to overcome fear, and to replace it with faith.
Believe it or not there are people, somewhere, who do not like you or me. Hub takes a tongue-in-cheek view, pondering this topic and presenting possible signs to help you know
The job market has been tough, over the past several years, for marketing professionals wanting to change jobs, as well as for new graduates with degrees in marketing and advertising. The good news is that the economic situation has improved a bit, and many employers are once again hiring people...
Have a "pretend friend?" Someone who gets close for a particular reason, and after that, is nowhere to be found? Here are several tips to spot "opportunists" who come under the "guise" of friends.
This Hub takes a look at friendship as it is written about in Holy Scripture. During trying of times, do you have friends who stand by you, who have your back like a "brother born for adversity?"
Losing a job is no fun at all, but there's no reason to let it get you down and keep you down. Hub offers five tips for staying positive even when something as negative as losing a job happens to you.
In this Hub, the author shares thoughts and fears she recorded in her diary when, based on news reports, a very big hurricane was threatening to possibly devastate the area where she lived.
How do various systems of business management respond to change? Change management and change management communications are a primary focus/need of business in the 21st century. In this Hub, Dr. Middlebrook continues her look at "classic" management theories and practices, and how they can/do...
How do various styles of business management respond to change? With change management being a primary focus/need of business in the 21st century, this Hub looks at classic management styles and how they might respond/react to change.
Hub contains a big, uplifting story, taught by a tiny little star. Read it to connect or to reconnect with the importance of believing in yourself, even when no one else does.
This Hub examines the fundamentals of what it takes to write your first novel. The author/teacher wrote this article after being asked hundreds of times: "Do I need a college degree to write a novel?"
Are angels riding along our highways with us? Presenting two accident stories involving "angelic" encounters, author says if we believe in what the Bible teaches, then we must believe in angels too.
Is it possible to give so much "at the office" and at home that you lose touch with "purpose"? Can purpose, ambition, and Christian spirituality co-exist, peacefully, in our lives as Christians.
Article offers pointers about what anyone can do to connect with and focus on, to make any job less of a chore and more of an enjoyable experience.
While it is possible for therapists and experts to help you heighten your self esteem and self-confidence, this article warns there's something you have to do first.
This article presents the last two years of undergraduate life for Colleen, a fictional student. After completing two years, she's proven she has what it takes to stay the course, but will she?
Part 2 of "Accepted into College--Now What?" This article continues following a fictional student through her years as a "Survivor, on College Island."
A fun look at going to college, this article follows a fictional college student, Colleen, through her freshman year at school, her first time living away from home.
Article looks at learning to control anger as if you were house training a puppy. Learning to control anger doesn’t make you a wimp—it makes you a warrior.
Is it possible to get scorching mad and still behave in a way that is pleasing to God? What does the Bible teach about how we should react/respond to "righteous" anger?
Author presents three methods homeowners can use to stop foreclosure, even after a sale date has been set. Many don't realize it, but hope is still there, even when the situation seems hopeless.
This author says there's a growing segment of the population choosing to serve God from home, without going to church. This article looks inside the Christian lifestyle of the Virtual Christian.
Getting to see a side of your mate that you've never seen before can be an eye opener. But will what happens during a trip to his hometown be a "deal breaker" for Ford or Ursula?
As Christians, we are rewarded for our efforts when we choose to do what God says we should do. But before we can do that, we need to make sure we have a good understanding of God's word.
Article touches on the U. S. and European origins of and advancements in distance education. Includes correspondence schools as part of the history of distance education in the United States.
Hub argues that attitude separates darkness from light. Author says it's more important to personal well-being than money, education, success, or failure.
This is a story about a donkey that seems a fitting metaphor for the "ass" in us all. We often allow problems to bury us, and this parable shows how to step up and out from under the weight.
This articles explores why Jesus often spoke in parables, instead of simply saying, in a direct way, what he wanted to say. Was the "indirect" approach best for conveying what He wanted to say?
Always beating up on you? This article looks at choosing to be positive instead of negative when talking to yourself, and how it can give you the energy and inspiration to change your life, for good.
"Insider" information. Author shares years of experience in non-profit marketing to help those new to the non-profit sector who want to know more about ways marketing can benefit their organization.
Training some dogs is easy, almost like a dream. And then there's Barney. A doggie that marches to his own beat, if you love dogs, this story will have you rolling on the floor laughing.
Article answers basic questions for those considering online or other forms of distance education. Looks at variety of reasons adults may decide to pursue distance education or training.
Publishing advice for poets who feel they're ready to share their work with the world (or with family and friends). Information/helpful resources for those wanting to publish a book of poetry.
Hooked on romance? Think you have a romance novel in you? Why not try your hand at writing? Here's a challenges for lovers of romantic fiction who think they might be ready to take the writing plunge.
Are you an expert at what you do? Do people seek you out for advice about how to do something? Are you known for being at the top of your profession? Maybe it's time to write a "how-to" book.
Preparing an outline for your book is the best way to organize your thoughts. It can be a useful tool, providing an organized road map, so to speak, to your desired destination.
Are you ready to write and publish your first book?
It can be hard, nearly impossible, to find or to make the time you need, every day, to develop a writing habit. This article recommends taking a "home-grown" approach, and building from there.
Hey, a picture book of your memories would look great on your coffee table! Have you even considered turning your old photos into a book or a video, something for family and friends to cherish or to preserve memories and while teaching family history?