What simple web design features are most often overlooked and should have more attention given?
most people think of layouts and graphics etc. but what do you think tends to get overlooked that should be considered more? For me I say color schemes are a big one - people should consider colors and how they complement and contrast more - nothing more irritating that colors that blind you or clash - I click away immediately and don't even pay attention to the rest of the design... what do you think?
Agreed in colors. I'm a graphic designer and enjoy a smooth, pleasant experience when visiting a site. I would have to say that a basic, user friendly navigation system seems to be lacking. I still come across great looking sites with no indication of a menu or guide to getting around the site. Some sites work great without the generic menu (about, contact, etc) because they have another system for getting you around. I do notice creativity over user friendliness, though!
I think simplicity is often overlooked. Some web designers want to do things and add features just because they have the technical ability. I think a color scheme with no more than 3 colors is advisable and they should be of the same tone - sort of like decorating a room. Maybe you have 2 main colors and 1 accent color. For me, this also means that the text and background should be in colors that I can actually see - black text on white background works perfectly - no reason to mess with a good thing. Red or yellow text on a black background sends me running.
I think another problem with the design of some websites are that they use too many varying fonts. It really bothers me when there is a serif font on the same page as a non-serif. They just are not compatible together. I know this is subtle but it just takes away from the aesthetic.
I also think web designers forget about using heading tags: h1, h2, h3 etc. Not only does google like them but it helps to organize the page better for the user. It is much better to have headings generated from tags instead of images. Additionally, more paragraph breaks are often needed, not only for readability, but to just give the reader's eye a break. White space is very appealing to me, but I think sometimes people forget that less truly is more.
I have to say this is why HubPages appeals to me. It really is so simple in its design, yet so effective. I have also recently been using the Thesis theme for Wordpress and it really helps designers pull off very clean, fresh-looking sites. Can you tell I have a lot to say about this?
The thing i notice that seems most overlooked is the general site navigation, there are so many websites about that you have to click through about 6 or 7 pages to get where you want to go. The best sites tend to have a flatter hierarchy in my opinion.
There are too many "busy" websites out there, too much going on and you get lost with all the flashy animating crap and pop up junk.. Makes me leave a website and never return when i come across sites like that.
The most common problem with websites and probably the most overlooked problem is conversion rate optimisation, simple things like a colour of a specific button can make a huge difference on your website conversion rates. Using colours like green on your purchase button can make a big difference in sales or click throughs, green is coded into our brains as the colour for "GO" .. (traffic lights, etc) Little tiny changes like that can really boost sales for a website.
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