To make Cycling Safer, Ford and Trek Bikes Announce Partnership

  1. Shogun profile image45
    Shogunposted 9 months ago

    During CES 2018, Trek Bikes, Ford, and Tome Software announced an AI-based bicycle-to-vehicle (B2V) communication system – with the addition of Cellular Vehicle-to-Everything (C-V2X), aimed at helping “cities around the world create safer, more capable infrastructure and connect vehicles to a larger communications system.”

    Breaking it down:

    “Originally announced in September 2017, Trek and Tome’s collaboration has now
    expanded the research and development phase of B2V to include automotive and
    smart-city integrations, with the goal of reducing the number of cyclists killed and
    injured on the road. Ford is supporting the work that Trek and Tome are doing to
    evaluate the technical opportunities and the best user experiences for cyclists on

    Cyclists are an important and growing part of urban mobility and multimodal
    transportation and B2V will be critical to the future of safer cycling, where vehicles,
    devices, and the surrounding environment communicate wirelessly.”

    The announcement was originally made in late 2017, and is a different spin on how AI and technology are changing the automotive industry.

    Full press release can be read here.

    1. promisem profile image97
      promisemposted 9 months agoin reply to this

      As someone who cycles a lot, I'm glad to see the announcement.

      It's a reality that about 99.9% of drivers act safely around cyclists. The remaining 0.1% are the ones who either don't pay attention because they are texting while driving or love to drive as close as possible to cyclists just for a cheap thrill.

      1. Shogun profile image45
        Shogunposted 9 months agoin reply to this

        Agreed. Here in the Bay Area, there is a major lack of disrespect on both sides. However, that doesn't help the majority of cyclists and drivers that just want to get somewhere without some possible safety problem or road rage issue.  I'm all for solutions that help keep drivers aware of cyclists, especially if it helps keep everyone safer.


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