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Digital Marketing Tips For Ecommerce

Updated on July 24, 2020
Karen Bradshaw profile image

Karen is a freelance writer and author with a passion for the written word contact her to order unique and engaging content!


When it comes to selling your product or service online, the competition is massive and so it is vital that you get ahead in order to be at the top of your game. This includes employing eCommerce strategies that will boost your sales and increase your profit. However, it can be somewhat confusing knowing where to start.

In this article, we are going to be looking at 5 of the most productive tips for digital marketing which will help you get more online sales. Whether you are running a successful eCommerce business and want to give it a boost or whether you are a new player, the information in this guide will get you on your way to more lucrative online sales.

5 eCommerce Digital Marketing Tips For More Online Sales

1 Make The Most Of Instagram

The world of eCommerce now heavily relies upon social media for many of its sales, therefore it is very important that you use it to its full potential. Instagram is an excellent opportunity for anyone running an eCommerce business, for the simple reason that clients can shop directly from the app.

Signing up for a business account with the social media giant is free and easy, Users can upload a product catalogue to their Facebook page and then simply tag items on Instagram where customers can purchase with a simple click. With billions of people using Instagram every day, you are sure to notice a boost in sales.

2 Get Reviewed!

Most of us have visited a website and been swayed by the customer reviews that we have read. Looking at the previous experiences of those that have come before you can give you a real insight into what to expect. This is why it is essential that you allow your customers to leave a review on your website.

New visitors to your site will be much more likely to make a purchase if they are confronted with rave reviews of how great your product, customer service and experience is.

Even negative reviews can be beneficial to your brand since they give you the opportunity to demonstrate your customer service skills and problem-solving expertise.

3 Follow Up Abandoned Carts

It is a lot more common than you might think that a customer abandons their cart before completing their purchase. However, in a lot of cases, this situation could be rectified with a gentle email reminding the customer to come back and complete their purchase. A lot of eCommerce businesses are failing to follow up abandoned carts and this is where you could get your business ahead of the rest.

It doesn't need to be a pushy sales tactic. You might even decide to include a promotion to encourage the customer to return 'Come back and complete your purchase and we'll give you 10% off.' This short message could be enough to convince the customer to not bail on your business.

4 Don't Underestimate Email Marketing

Some business owners may be of the belief that email marketing is outdated, however, it is still one of the most lucrative ways of gaining leads when it comes to eCommerce.

Building a solid mailing list will allow you to reach out to potential customers and encourage sales. Not only this but you can create improved relationships with your customers this way since there are so many ways to tailor your emails to every type of client, giving them (and you) a more personal experience. There are a wealth of email marketing platforms that you can use to get started which require no previous knowledge even if you are new to the concept.

5 Give Your Customer A Personal Experience

We briefly touched on making things personal in the previous section, and this can go a long way when customers visit your website. With the tech now available for a multitude of personalisation options, the customer may have come to expect this when shopping online.

By offering promotions that are relevant to previous purchases, you are much more likely to see repeat customers and therefore, more sales. Drawing the customer in and making them feel as though they matter can be much more appealing than a generic, soulless website.


Despite the wealth of competition for any eCommerce website, there are many tactics that businesses can use to help them thrive and be the best when it comes to online sales. Through the use of these simple, yet effective strategies, you will be able to increase your sales and keep your customers returning time after time.

© 2020 Karen Bradshaw


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