ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Small Businesses & Entrepreneurs

Finding a Niche Online

Updated on April 8, 2017
Leather Fashion profile image

I am Liam, a soldier, sports enthusiast, motorcycle biker and a huge fan of leather. I love to travel, write about my travels and my life.


What is a Niche?

If you stumbled upon this website, chances that you already know what a niche is are rather big, since you probably googled something along the lines "how to find a niche" or "niche marketing" or "how to successfully earn with your niche".

In online marketing, a niche is considered an area - a product or a service - that makes you stand out among other providers of similar products and/or services. In this day and age, as the worldwide web seems to be integrated in all aspects and parts of our everyday lives and is one of our constant companions as we sail through our days, weeks, months and years.

If you are successful in finding the right niche and successful in advertising and promoting your website or blog, you are bound to see a great flow of online traffic directed to your website. And that is something all online earners strive towards - towards building a great website or platform that would attract a lot of visitors and guarantee the author with passive income for a long time in the future.

Have you find your niche already?

See results

Why Finding a Niche is Important?

As already mentioned, the worldwide web comprises billions of different websites that cover just about any topic imaginable. Thus, if you are seeking of finding your place in the spotlight of the online world, you need to be smart, innovative, and resourceful. You should not rely on existing online strategies of marketing and building websites - granted they work, but if all writers and publishers used the same approaches, there wouldn't be any websites that would stand out and immediately catch the attention of potential visitors and readers.

Let's take for example the field of online marketing. If you decide on writing, building and publishing a website with this title, you will probably never really get discovered by the worldwide web - granted, your website will be online, but it won't get discovered and visited by people. Therefore, you need to be smart and research the online world and toss around different ideas and develop your niche further. For example, instead of using the phrase "online marketing", try using phrases, such as "how to use online marketing to your advantage" or "online marketing replenishes your income" or maybe even "how to be successful in online marketing":

Finding a niche should be the second step you take on the way of building a successful and blossoming online business. And believe me - when you'll find your niche, you will get more joy and more self-esteem about building and working on your online presence by posting and publishing articles online. Sometimes all you need to succeed is just a gentle push or nudge in the right direction.

How to Find a Profitable Niche Online?

Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online
Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online

This book offers great insight into the field of online marketing, promoting your niche and find success within the online sphere. Be sure to work on your ideas, find your niche, develop it, promote it and earn some additional income!


Finding a Niche is not Enough ... Online Marketing and Promotion are Key

As you can imagine, finding the right niche for you is not enough to succeed with your online business and start earning money. What good does a great and well designed website do for you, if it is put online but remains undiscovered by potential visitors and readers.

Thus, it is important not to forget that you need to promote and advertise your website wherever that is possible. Either via social media networks, such as Facebook, Twitter, PinTerest and others. Another great way - of course if you are willing and able to spend some money on promotion - is to make an online marketing campaign via google adwords and advertise your niche website with the help of Google search system.

Without advertising and promotion it is as if your website wouldn't even be online. One needs to successfully brand and advertise his contents online, to make them discoverable by others if one wants to succeed and start earning money.

What Have You Based Your Niche On?

See results

Online Earning is a Long-Term Project

A lot of people dip their toes into the sea of online promotion, marketing and earning. But out of all these people, only 8 to 10 per cent manage to stay interested and invested in their online activities of writing, publishing and promoting their contents online. It is exactly the vastness of the worldwide web that pushes many online earners-to-be away from earning online. Quite a paradox, don't you think. Why is that the case...

Well, most people are "wired" to seek instant and immediate gratification, in this case immediate and direct earnings. But you will never see the fruits of your online work in the following day. As with many things in life, one also has to give enough time to his online campaign to really start and take off, before one can see the first dollars pouring into your pool of online income.

When I first started earning money online, I nearly gave up, since I haven't earned anything in the first 2 to 3 month of my online career. But then suddenly, something clicked in my mind and I started reading e-book about establishing yourself as a writer online, about discovering and developing your online niche and presence by promoting and marketing. I started writing and posting more systematically, using analytics to find out at what time of the day I should be posting and promoting any new contents and updates to my website and blog. Research and experimenting truly pays off.

Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business

This e-book will provide you with just enough information to start your niche business online and give you some pointers on how to succeed in the promotion of your niche products and website. Great book for a great price!


Persistence is Key!

My advice to all of you who are seeking to make that extra buck by posting and advertising online would be to never give up. Even if you are down on your luck and your website don't attract any visitors, don't give up. Rather try to determine and research what you are doing wrong or better said what you could be doing better. Maybe it is the product or service you provide, or the use of wrong keywords and phrases on your website or maybe the advertising campaign you set for your website could be better and more visitor-oriented. There are a lot of fields that can be improved if you online business hasn't yet taken off in the manner you wanted and expected it to.

How Long Have You Been Writing and Publishing Online?

See results

Is Niche Research Worth My Time?

You may have asked yourself whether it is worth it to spend your time doing research and posting online, if there is no real result to it. But, if you think about it - if you spend more time and put more effort in researching, developing and establishing your niche idea beforehand, then publish a website and promote it well, chances that it will provide you with passive income for future months and years without you even lifting a finger are greater than if you simply put together a website in one hour and hope it will bring you success you strived for. In other words, be sure to spend enough time preparing your website and doing your research before publishing your website, be punctual in your facts and precise in your grammar, it will pay off in the long run.


Have you found your Online Niche Already? What is Your Niche? How successful are you with your Niche Business?

    0 of 8192 characters used
    Post Comment

    No comments yet.