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Google Adsense Smart Pricing; Google Smart Price Explained

Updated on February 3, 2011

Why You Need to Protect Yourself From Google Smart Pricing

Google Smart Price has been there and will continue to be there to protect Google Advertisers using the Adwords campaign program. I have been wondering why sometimes I would get 0.01 Google Adsense earning from so many clicks, I had read about Google Smart Pricing but I was not satisfied with information I had at hand, I had to continue searching for more information about Adsense Smart Pricing to get exactly what it means and how it’s affecting me.

For several weeks and months I have been searching and reading about smart pricing, but the information had been so inadequate to assist me, all I have been getting is that Google do protects advertisers from low quality contents that do not convert into sales. But this time round I managed to get concrete information about Google Smart Price that I want to share with anybody that willing to learn more and protect himself or herself from Google Smart Price

Google Adsense Smart Pricing Explained

What Google has said about Smart Price

We have been told that the prices of a particular Google Adword ads is influenced by many factors such as advertisers bid prices, the lower the bid price the lower your earnings, it is very interesting to note that quality of the ads will influence it prices but who pays for the low quality Google Adwords ads? it’s the publishers that earn pennies from low quality ads and you would ask yourself why penalized publishers if they advertisers submitted low quality ads to Google

You will be getting low payment from certain Google Adsense ads due to competition from other Adwords Ads in the same field, so when there are high completion for certain ads their prices will be fluctuating more often

Poor Google adsense ads placement will affect your earning, so your Ads marketing campaign should follow the guidance of Google on ads placement

One thing I found out is that the Adwords Prices are not affected by the Click through Rate (CTR), even if you are sending as many visitors to your sites, the bid price will still remain the same. This is just one aspect of the Google Smart Pricing to protect its advertisers rather than rewarding it publishers for doing a great job, otherwise it’s how Google get’s more form the Advertisers

Why Contents is King When Comes to Google Adsense

Again contents comes at play here, the more quality and compelling content your sites and blog have, the more you will benefit from Google Adsene, before you forget there is a phrase that goes this way “Customer is The King”, but with Google Adsense programs that phrases changes to “ Content is the King”.

The reason why one has to create quality and compelling blog contents is that they will bring interested and targeted users to your sites; this will make advertisers benefit most from your contents rather than copy pasting other people’s content

Google Smart Pricing is calculated across your sites, if at all you have a site that is underperforming then all your blogs and sites will be affected by Smart Pricing regardless how good and appealing contents they have. So if one of your blogs is bring low money as you wouldn't expect, the best thing is to remove the ads, improve on the site and then place your Google Adsense Ads

Google Smart Pricing get calculate on a weekly basis, so any underperforming ads should be remove and within a week one should be able to see some Google Adsense earning improvement. Google is protecting it advertisers not to lose them to their rivals, and this is what they do, Clicks on low quality websites can even be reduced below an advertisers minimum bid prices, when you are getting low payment from Google and they happens to comes from a high paying keywords, then you should know that Google has just reduced what you are  suppose to be getting

With that said below are some hubs that will help you improve your Google Adsense earning


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