How Content Marketing will Change Your Life and Daily Internet Business
Content Marketing Starts a New Era in How Internet Business is Done
Guess what, people already knew that hundreds of years ago yet almost no one really implemented it completely. Until now.
Things have changed rapidly and online marketers have to come up with new concepts and ideas. Content Marketing is providing your customer exactly with what he wants to know and even beyond that. It is writing articles and producing videos from the customer's point of view.
That sounds like a no-brainer, right? Although it seems to be obvious it is not such an obvious thing to do. First you need to know who your audience is. Who is your target customer and who is reading what you have to offer? The Internet is used as THE resource to gain knowledge and information about a product, a city, a restaurant, simply about everything. And with all that the Internet is already filled up to the top (literally). That's were content marketing comes in. Valuable, helpful and unique content stands out like a fireball in the alps. And it will be spread for you. Social Media platforms, Facebook, Google+ and Twitter to name the famous ones, are the base for people to share valuable information with their network. Back-linking and referrals are made for you without you having to make the effort of creating them with SEO techniques.
People protected themselves against the information overkill provided nowadays. Advertisements are simply blocked or overlooked. Dull calls to action or plain “buy me now or you will regret it” phrases just don't pull it off any more. And that's a good thing. Last year the vast of people were complaining about Google's updates with Panda and companions. But actually this is the opportunity for people providing the world with valuable information about any topic they are familiar with. The majority of overfilled, useless Internet blah blah has been removed from the first pages of search results and opened the door for really valuable sites.
What does the Content Marketing Evolution mean for you?
If you are an internet marketer or starting out as one now is the time for you to make the chance. It may have been easy going to earn money online buy utilising some simple SEO techniques and plain squeeze pages (even the term tells everything about it, right?). But not any more. If you want to compete in today's business you have to keep on track. Keep on track with your customer's wants, needs and desires. Ahead of competition you need to fill the client's demand for information without selling them anything.
Building trust by honestly sharing insights, white papers, ebooks and whatsoever. Spend the time figuring out what your customers are looking for. What they want to know, what problems they have, and so on. And then create content in any form suitable about it. This may sound difficult and like hard work. And to be honest. It is. You need to do your research, you need to put the things together, you need to make it compelling and interesting at the same time. On the other hand, if done right, you will benefit from a loyal, sharing community which trusts you and is more than willing to buy your products, or what else you have to offer, because you have shown to them that you care and that you make the difference.
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Can I Still Use Other Marketing Methods?
Of course you can. There's plenty for you to work on with. Article Marketing, Advertisements, Calls, Print Media, etc. It doesn't mean that they are outdated from now on. They may just not be enough or competitive to your customers any more. The way individuals perceives “traditional” marketing material has changed drastically.
In 2006 it only took about 6 phone calls to generate a lead. In 2010 it already had increased to 41. Tendency is growing exponentially.
A research of digital news site Mashable revealed that 44 per cent of direct mail isn't even opened.
86 per cent of people skip through television commercials
84 per cent of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad”.
This all leads to the conclusion that traditional advertising methods are simply not good enough any more.
So the World Around Has Changed – Have You, too?
According to these figures and progress in the world you may use it to your advantage. Or you don't and fall to prey to all the others who successfully implemented it. Content Marketing is not a once in a while thing, I agree. Done right and consistent it offers an unseen potential for your business to connect with people, provide value to the society and earn money at the same time.