How To Get More Clicks On Your Blog Or Hub Web Ads
Clicks and internet ads go together like peanut butter and chocolate
Follow the money. It's a phrase used to denote the path of motivation for lots of endeavors these days. But you say, "Ben, I don't want to follow the money. I would rather have the money follow me."
Indeed my friend we all would love to have money follow us. But in fact, as anyone who has plunked down their twenty dollars for a Google Money Tree package will tell you, money will not follow you. Not without a lot of hard work and cajoling.
You have to think of things from the advertisers' point of view. They too are trying to make money. This is why they spend money on: online ads, text ads, local advertising, display ads, online classified ads and just about any other internet aka web ad you can dream up. Why do advertisers give a rat's rump about bloggers and hubbers such as you and I? Because we're in it, knee deep! That is, we're living life. From an advertisers point of view, we are living, breathing research robots. We bumble around to and fro, gathering bits and pieces of data like a mammalian iRobot Roomba gathers dander that has collected near your sofa. Then, at least for those of us who write, you proceed to share the details of our recent research trip i.e. trip to the mall where you saw bottles of Chanel Sublimage regenerating fluid for your wife, a Perry Ellis suit for your self and an Oilily sweater for your daughter. Well, not all of us can buy those things at the mall, but we can mayby buy them for a better price online, or through eBay or by clicking on some other marketing ad online.
The trick to getting more clicks on your blog or hub web ads, is unfortunately for some people, a tough pill to swallow, because it requires hard work. But you say, "Aw Ben, life is hard, I don't wanna work, give me a cookie dammit." Well fine, here's your dang cookie. Write about what you love, what you hate, what you bought and what you almost bought. When you are putting your article together, don't be shy about researching on Google Adwords Keyword Tool. There you can enter whatever item you wrote about, and see quickly who is clicking on what. Furthermore, you can change the "Choose columns to display" area to "show estimated average CPC" and you will see what the average price of an ad costs for an advertiser. This is pretty relevant information when you consider that you get a percentage of that CPC, or cost per click. Again, it's only an average, a guestimation by the Grand Master Wizard aka Google.Com that determines such things. Of course, choosing expensive subjects isn't the same as getting someone to click on your ads now is it?
Another way to get people to click on your ads is to not always put a photo at the top of your article. Now me, I dig images. I am a damn image junky, being an artist and all. But alas, sometimes you have to put the pretty pictures away, or at least smaller and down the page a bit. You have to imagine that your reader also known as, your potential buyer, aims his or her eyeballs at your article like a whirling dervish dancing to and fro. I don't know about you, but mostly, when I read an article, I start at the top. If I am reading I tend to glance ever so quickly and slightly at the ads at the top of the page, then as I'm reading I tend to read a few off to the sides. Also, another strategy to get more clicks on your blog or hub is to cut your text in half! That's right you heard me, cut it in half. Print it out, get a sharp knife, and cut the page in half. Na, just kidding, not literally. Well, sort of literally, half literally. Just write your article as usual, then cut half of the article onto your computers clipboard. Then open a new capsule of text and place the rest of the text in that new capsule. This gives Google an opportunity to place some text ads in between your text. Get it? Nice huh? See, commercials don't want to hurt you, they just want to have fun.
Get more clicks on your web ads
I want more clicks on my ads and I want them NOW!!!
What else can you do to get more clicks on your ads? Well I suppose you could go out and wear a sandwich board that says something like, "Click the ads on Ben Zoltak's articles on HubPages please" insert your name in place of mine unless you're looking to do me a favor. Of course this approach may not be for you.
Instead, research, research, research. Go online or down to the library and pick up a magazine, periodical or newspaper. Yes, they still make newspapers. Find out what is happening in your neck of the woods. You are more likely to get clicks on your local ads if you write about something local! Conversely, peruse the ads in magazines or online blogs to see what the latest marketing campaigns are all about. Remember our trip to the mall above? Where do you think my notions about Chanel Sublimage regenerating fluid came from? Or Perry Ellis suits? Or Oilily clothes for kids? These are all products gleaned from marketing campaigns out in the real world. Essentially we as writers are the free-est of free lancers in that we can tango with our words any which way we please with the crescendo of our performance leading people's eyes to the web ads on our blogs and hubs.
No one wants to go to read about something and just find a bunch of arrows pointing to the ads surrounding a little bit of text right? Or do they? Maybe not so much here at HubPages.Com but you may be surprised at how many published articles are swarming with internet ads, with just a tad bit of content thrown in! If you haven't read about backlinking you can find tons and tons of articles about it here on HubPages ad nauseum. For that matter, you can find even more ways to get people to click on your web ads on HubPages too. But don't forget to mainly dig from around you. Listen to the people in your life. What are they buying? What are they interested in? This is the sort of information that is important to advertisers for their marketing ads. It is the kind of value you bring to the table that they can't get anywhere else.
Here are a few other articles by Ben Zoltak that may help you to get more clicks on your web ads: