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How to Make Your Google Plus Content Irresistible

Updated on August 9, 2012

Use Google Plus to Network

Use Google Plus as part of your networking strategy.
Use Google Plus as part of your networking strategy. | Source

The Social Network Google Plus

With Google Plus as a growing social media machine, it is a great place for you to post content and to network for your business or for personal reasons. With irresistible content, you will begin to earn more views for your profile and clicks of your links. In turn, you get added to more circles, more engagement within Google Plus, and more views of posted content.

Increase your presence on the social media network and attract new clients by making your Google Plus content irresistible to users.

Build a Niche

A great way to make your content irresistible on the network is by building a niche there. Focus the material you post on your page toward a particular subject or field. You will become known as the "go-to" person for that subject by people who have you in their circles. As an example, I focus on social media and tips for writers on my profile page.

When you build a niche, your circles will start to look forward to your shares and expect specific information from you. You are making your Google Plus content irresistible to readers.

Variety of Online Content

Use variety in your posts, just like different flavors of donuts.
Use variety in your posts, just like different flavors of donuts. | Source

Share Posts, Photos, and More on Google Plus

Another step toward creating irresistible content is to share a variety of forms of information. Mix up the ways you present your niche.

Examples of different Google Plus posts are:

  • Articles - Websites and Blogs
  • Photos
  • Videos
  • Infographics
  • Text posts typed directly into your profile's Share box

Posting with variety keeps your shares from becoming predictable. As well, some users will not have time to read an entire post but will enjoy a photo or infographic instead. Other times, posts are welcomed; be ready to deliver what your audience needs by providing variety to your Google Plus page.

As well, the different presentation of online information creates interest itself in your profile as there is balance to the appearance.

Consistent Posting to Google Plus

Another way to make your Google Plus content irresistible is to post on a regular schedule to the network. Avoid posting in large numbers one day and then being absent from the platform for days, only to appear and repeat the cycle.

Regular posts of quality information, spread regularly throughout the week, are great ways to form relationships with other users and maintain their attention. When you are absent, your profile is less likely to be accessed. In turn, your posts are less likely to be viewed and links are less likely to be clicked by users.

When you post consistently to the social media network, your name stays in the mind of your people within your circles. You create the appearance of being up-to-date in your chosen niche and you develop a reputation of being stable as a writer, photographer, or other profession.

Consistency lends itself to trust from users, who may begin a routine of regularly accessing your Google Plus profile. You are working toward creating irresistible content as page views of your online profile grow each day.

Google Plus Circles

Get your posts noticed within your circles.
Get your posts noticed within your circles. | Source

Intriguing Titles For Social Media Posts

Create a unique title for your Google Plus post. When you share information, avoid simply posting a link or photo. Provide a description of the content that intrigues other users. Make people understand that you have interesting material to share and entice them to click links on your profile.

When you attach a title of interest to your post, you make the material intriguing to users. For example, if you post "5 Things You Don't Know about Social Media", you could post the article with the title "I was shocked by #3; did you know this about social media?"

The question is intriguing as network users need to open the post to see what #3 is on the list. You are less likely to get clicks and reads if you do not even add a title.

You and Google Plus

You are well on your way to making your Google Plus content irresistible. While you may feel your content is quality without using these tips, that may be true, but people will not view your posts if you do not help them stand out from the crowd. The number of Google Plus users increase every day and you want to make your content irresistible. See you in the social media world; are you circling me yet?


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