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Writing Tips: Ways to Gain the Trust of Your Online Readers

Updated on July 18, 2012

Online Readers

Do you have the trust of your online audience?
Do you have the trust of your online audience? | Source

Ways to Gain Trust

As an online writer, gaining the trust of your readers is important as it helps create a loyal following for your work and increases your page reads. As well, you can learn a lot when your readers open up to you; you can gain inspiration from their comments and feedback to revise your articles to make them even stronger.

Gain the trust of your readers by creating a consistent online presence and following writing rules for your language.

Consistency of Your Voice

Your writer’s voice is the style in which you write. Some writers prefer a casual approach while others are descriptive or narrative in approach. Pick a style and your readers will come to identify you with that voice, at least on that particular website or network.

More about Your Writer's Voice

If you change your voice, you risk alienating readers. This point is especially true in the blogging world, where followers often form emotional relationships with the blogger for a site. If the writer begins a new style after a year of posts, readers may feel abandoned if they have no warning of the changes to voice.

For writers who do wish to change their voice or style on a particular site, they are best to give readers a heads-up of the upcoming changes to keep readers’ trust in both the writing and the site.

Maintain a Calm, Consistent Presence

With calm, comes trust.
With calm, comes trust. | Source

Consistency of Posts

Another way to gain the trust of your online readers is by consistently posting fresh content online. While daily posts may not be a realistic goal, writers should aim to update their sites three to four times a week as a way to keep their site fresh in the minds of readers. Remember that your site is likely not the only one that is followed by your followers.

With consistent writing, your readers will begin to trust you as you appear committed to the website. You are investing time into the venture and that leads readers to believe you are not about to call off the venture. With fresh content and a stable history of posting, you gain the trust of your online audience.

Language Use Is a Factor

Watch for errors in spelling and grammar.
Watch for errors in spelling and grammar. | Source

Correct Use of Language

Your use of language does play a role in the trust factor. Ensure your spelling and grammar is correct for the language in which you write. Despite your best efforts, you likely will publish a few posts with minor errors. That happens. The point here is that glaring errors need to be avoided as best as you are able.

Proofread your work prior to pushing the Publish button and remember that your work is a reflection back on you. If you write a blog about the evolution of the English language and there are spelling mistakes consistently in your posts, your readers are less likely to take your writing seriously. You have an uphill climb to gain the trust of your online audience.

Links to Secondary Sources

Another tip for gaining trust is to link your online how-to and fact-based articles to secondary sources. If you write for a content site such as HubPages, you can link to articles by other writers that back up your points. Find articles that lend statistics to your written argument and cite them in your online article.

By linking to content of other writers, you add credibility to your article. You are putting forth an argument and backing up your statements with credible sources (ensure you use trustworthy links). You add authority to your article and, in turn, gain the trust of your readers who see you are not pulling ideas out of thin air without support.

The Trust of Your Audience

Gaining trust is not a fast process. You have to gain the trust of your online readers by establishing a consistent online presence, linking to secondary sources, and correctly using language. With trust, you engage followers and develop a loyal audience. In turn, your page views can grow in hand with your online earnings.


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    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Hehe @DanaTeresa, I'll take the compliment! Thanks for stopping by to read and comment.

      @Ddraigcoch and @jenbeach21, thank-you!

      @Teaches, You are right about the basis being to build credibility. Thank-you.

    • DanaTeresa profile image

      Dana Strang 5 years ago from Ohio

      Great advice. It is amazing how much of what you say is influenced by how you say it. Two people can present the exact same information and one can sound like an expert andone like a fool. Of course, the expert would be the one following your advice! Voted up etc.

    • Ddraigcoch profile image

      Emma 5 years ago from UK

      This is certainly a hub that tells me I need to read some more of your hubs.

      Extremely concise and helpful, voted up.

    • jenbeach21 profile image

      jenbeach21 5 years ago from Orlando, FL

      Great advice. Shared and voted up!

    • teaches12345 profile image

      Dianna Mendez 5 years ago

      Excellent advice! Having a specific online voice is important in building credibility with readers. Thanks for the tips.

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Thank-you Sunshine! Great to see you my friend :)

    • Sunshine625 profile image

      Linda Bilyeu 5 years ago from Orlando, FL

      UP! Useful! Awesome! Interesting! WOW! :)

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Jane, I have had similar experiences with bloggers. That issue and some that post too often about unrelated concepts to the blog. Thanks for sharing your experiences. I really enjoy your blog!

    • profile image

      Jane Carroll 5 years ago

      Christy...very good information...I know that I was really enjoying a particular blog when she suddenly went on a several day rant about her anger with her family...however warranted it was...I never felt comfortable reading her posts anymore...and rarely open them when they come via email...

      Thanks for the tips...they will be useful!

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      Glad you enjoyed the read Josiah!

    • JosiahHuffman profile image

      JosiahHuffman 5 years ago

      Thank you! Great tips!

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      You are right varshamaniar that it is important to look over our work for any errors. That being said, we all do make errors at some point as we are not perfect. Have high standards and do our best!

    • varshamaniar profile image

      varshamaniar 5 years ago from Mumbai, India

      You are right. Every writer needs encouragement from readers in the form of comments. The most common error found among aspiring as well as expert writers is glaring grammatical mistake. These mistakes are so small that they are often ignored. It pays to pay major attention to minor details.

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      @ripplemaker, glad the article connects with you! It can be hard to find our genuine voices but when we do it's gold! :)

      @Aubrey, Trust and traffic are both so important. Thanks for the votes and compliments!

    • ripplemaker profile image

      Michelle Simtoco 5 years ago from Cebu, Philippines

      Christy, thanks for this. When I started writing and felt unsure about myself, I worried if my 'voice' was boring of the simplicity of my words and all. But you are so right. When I reflected on what you said, I do gravitate towards a particular way of writing so if the person changes 'voice' it would really be off. :) Consistency....yes I shall remember that! Love and light.. :D

    • CrazedNovelist profile image

      A.E. Williams 5 years ago from Hampton, GA

      Awesome, Useful, Voted Up. Very good article, Christy. I can definitely see that some of these things are pertinent to maintaining trust as well as consistent traffic on a hub. Always a pleasure,


    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      @Teaches, thank-you. I also think high quality content needs to be embraced and be a standard for others.

      @churchpartner, Thanks for the encouraging words!

      @Rose, I appreciate that!

      @wetnosedogs, Thanks for the share. Yes we all do make mistakes and it's human error - we are not perfect. I just think that proofreading helps reduce the number of errors. Take care.

      @Trinity, Thank-you to you as well for your encouraging comments that I read on my hubs. I am glad you are getting more active and seeing benefits :)

      @thoughtforce, We do come to expect certain things in the hubs of our fave authors and I wanted to give mention to that. Thanks for the votes, comment, and share too!

      @dwachira, Proofreading is indeed important. Thanks for stopping by!

    • teaches12345 profile image

      Dianna Mendez 5 years ago

      Excellent advice. I think being able to post quality hub content and gain trust through this is really the target in online writing. Very helpful information, Christy. Voted up.

    • profile image

      churchpartner 5 years ago

      I enjoy in your writing here where in I can get tips from you. Thanks for this and really appreciating one. Hope to find more writing from you!

    • randomcreative profile image

      Rose Clearfield 5 years ago from Milwaukee, Wisconsin

      Great tips all around, and you did a nice job covering everything succinctly.

    • wetnosedogs profile image

      wetnosedogs 5 years ago from Alabama

      Great hub with useful information. I do a lot of proofreading and I probably miss some.

      I am sharing this.

    • Trinity M profile image

      Trinity M 5 years ago

      Great article Christy. In the last few months I have become more active here on HP and I am beginning to reap the rewards of my labours. As you say trust is vital if you want to succeed. I also believe we, as writers, have a responsibility to all the people who actually take the time out of undoubtedly busy lives to support us. Thank you once again for a wonderful and useful hub. Voted up and useful.

    • thougtforce profile image

      Christina Lornemark 5 years ago from Sweden

      Very useful hub with great tips. I especially liked the part about the consistency of the voice and I think it is very important. We do notice and get used to the voice of a writer even if we don't think about it. You did a great job with this! Voted up, interesting, useful,


    • dwachira profile image

      [ Danson Wachira ] 5 years ago from Nairobi, Kenya

      These are great tips ChristyWrites, proofreading should be a must if the article has to attract readers attention, it may be tedious and boring but it really help. Voted up, useful and shared.

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      @twoseven, thanks for the thoughtful comment. Fresh content also keeps your name in the minds of the readers - you could always post in the Q&A or the forums here on HP if you don't have time for hubs on a regular basis :)

      @Janine, Thanks hon! I appreciate the share and vote too.

      @Judith, You have shown me so much and it's nice to be able to share with you too :) Thanks!

    • twoseven profile image

      twoseven 5 years ago from Madison, Wisconsin

      Great advice. I was just thinking about how I need to post new hubs more often, but hadn't thought of it from the perspective of gaining trust. But the way you put it makes total sense, and I know that I am more likely to follow and read people who I trust to post new content regularly. Thank you!

    • Janine Huldie profile image

      Janine Huldie 5 years ago from New York, New York

      I couldn't have said it better Christy. I totally agree with everything you said, especially keeping in the same voice when you write. Thank you for this informative hub and have voted up and shared too.

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      @Posh, nice to see you buddy! Thanks for the comment and glad you are honing your voice :)

      @nenytridiana, Hope this hub helps you and thanks for the comment!

      @Jools, You are the movie reviewer with many other interests :) Thanks for stopping by today.

      @Bill, Thanks, yes I think I have found my niche too :)

      @Keith, we remember you and welcome you back. Thanks for the comment!

      @vespawoolf & @Julie DeNeen, thank-you both, great feedback!

      @TT, you are the first to notice it is a series. Thanks my friend!

      @cclitgirl, absolutely, I think that's fine. My points refer to one particular website at a time. Different voices at different venues is fine and even works better as certain publishers look for certain styles and blogging is more relaxed often than content websites. You are a busy lady and I appreciate that you took time to comment!

      @Jackie, I am sad to hear that you were disappointed twice by hubbers. I hope you found support in my hub to back up your instincts. You are a woman of many talents and your support here is so nice xx

    • jcevans2009 profile image

      Judith C Evans 5 years ago from Boise, ID

      I always learn something from your articles on writing. It's so true that it's important to find your writer's voice and maintain a consistent presence. I voted up and useful!

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      @Kristine & @Glimmer Twin Fan - thank-you for the great comments!

      @nochance, yes I felt writer's voice really needed to be addressed here. Glad you agree!

      @moonlake, You can always use an online grammar tool - there are free ones and others with a fee for more sophisticated features. Thanks for the vote and share too!

      @Josh, Glad to be spreading helpful information. Thanks for being such a loyal reader, I appreciate it :)

      @Ruchira, Glad you liked that particular point - I actually read a post a few weeks back that had spelling mistakes in a sentence about grammar :) Thanks for the vote and comment too.

    • poshcoffeeco profile image

      Steve Mitchell 5 years ago from Cambridgeshire


      I hear you. I shall use your great tips whilst honing my writer's voice....Thanks.

    • nenytridiana profile image

      nenytridiana 5 years ago from Probolinggo - Jawa Timur - Indonesia

      A useful tips! Consistency is the key of success. Thank you Christy.

    • Jools99 profile image

      Jools99 5 years ago from North-East UK

      Christy, very useful and interesting hub. I'm not sure I would describe my style as my 'voice'. I think I still swap around a bit depending on what I am writing but I am learning as I go on and hopefully improving all the time.

    • billybuc profile image

      Bill Holland 5 years ago from Olympia, WA

      I think you have found you niche Christy! Your suggestions are always helpful and interesting. Great job once again!

    • profile image

      KDuBarry03 5 years ago

      Very informative and very useful. Yes, all these points are very true. I realized I made a huge mistake of not being on for four weeks and I'm paying for it. Definitely have to be consistent with your work! Great tips, christy!


    • vespawoolf profile image

      vespawoolf 5 years ago from Peru, South America

      These are great reminders! Voice is important and a point easily taken for granted. Voted up. Thanks!

    • Julie DeNeen profile image

      Blurter of Indiscretions 5 years ago from Clinton CT

      Great job! Voted up!

    • TToombs08 profile image

      Terrye Toombs 5 years ago from Somewhere between Heaven and Hell without a road map.

      Excellent information and advice, Christy. Love this series of hubs helping us all to be better writers. :) VUM!

    • cclitgirl profile image

      Cynthia Calhoun 5 years ago from Western NC

      These are fabulous tips and I learned a few things. Hmm...I generally use HP for my more "content" oriented writing and my blogs to post about my artwork and photography. I wonder if that's still ok. I do write SOME content in those, but I link back to my articles here when applicable. What do you think? Great article, voted up and shared!

    • Jackie Lynnley profile image

      Jackie Lynnley 5 years ago from The Beautiful South

      Strange you should write about this. I welcomed a hubber here and helped her through many months and thought I knew her when all at once she wasn't that writer I thought I knew and it was shocking. That has happened somewhat twice now but I still feel estranged to these hubbers and see exactly what you mean. I think if a writer is going to "become a character" they need to remind themselves daily to not shock followers, or lose them.

    • Kristine Manley profile image

      Donna Kristine 5 years ago from Atlanta, GA

      Very useful Hub with great tips. Voted up.

    • Glimmer Twin Fan profile image

      Glimmer Twin Fan 5 years ago

      Very useful hub. I found the section on the consistent voice very interesting.

    • nochance profile image

      Chloe Davis Smith 5 years ago from Minnesota

      Really, really great article. You have some very good tips. Voice plays a very important role in online writing.

    • moonlake profile image

      moonlake 5 years ago from America

      I always have to check my grammar and I know it's never right but that is the way I talk in bad grammar. Great hub and very helpful information. Voted up and shared.

    • josh3418 profile image

      Joshua Zerbini 5 years ago from Pennsylvania


      Very informative article on writing, yet again! :) Thanks for writing all of these helpful articles. I know I am learning from them for sure! :)

    • Ruchira profile image

      Ruchira 5 years ago from United States

      well said Christy. Gotta keep a check on our grammer and errors esp when we want to write an article on english and it's origin :))

      I liked all your pointers and voting it up as useful