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How to use Social Media as Your Self-Publishing Marketing Strategy

Updated on June 23, 2011

Social Media Marketing Strategy

Social media should be part of your self-publishing marketing efforts.
Social media should be part of your self-publishing marketing efforts. | Source

Elements of Successful Online Marketing Campaign.

Whether you have finished your book or not, the time is now to start engaging online. Newsletters, websites, social media sites, email, and hub pages are the best most cost-effective ways to begin your self-publishing efforts.

How to know if self-publishing is right for you.

  • You’re a first-time author looking to publish, market, and distribute your
    book, but you can’t get the attention of a major publisher.
  • You’re a business professional or expert in your field and want to use a
    published book as a marketing tool to enhance your professional credibility
    and reputation.
  • You’re an established author who wants 100-percent creative control
    over your next book project, and you want to make more money per
    copy sold than you would working with a major publisher.
  • You want to put information in book form, such as your autobiography or
    family genealogy, and distribute it to a small group of friends and family.
  • You represent a company that needs to develop book-length publications
    or manuals in-house.You work with a group or association and need to create a fundraising item, such as a cookbook or yearbook, that’s sold to raise money and/or
    is distributed to members.
  • You own the rights to republish a currently out-of-print book that you
    believe still has a viable market.

Benefits of Self-Publishing

  • Having the ability to publish any type of content.
  • Maintaining total control over your entire project, including all creative control over the manuscript, cover design, and marketing of your book.
  • Saving time because the time it takes to self-publish a book can be significantly faster than working with a major publishing house.
  • Earning significantly highly royalties per copy of your book sold.
  • Keeping money in your pocket because you don’t have to hire a literaryagent to help you market your book

4 Reasons to use a website to self-publish your book.

  1. You have the ability to carefully target your marketing efforts and focus exclusively on reaching your book’s intended audience.
  2. The various online marketing tools available are inexpensive, easy to utilize,and require a very short lead time (unlike paid advertising or other types of marketing). For example, when you send out an e-mail messageto dozens, hundreds, or even thousands of targeted recipients, it’s received within seconds.
  3. You’re able to distribute your book’s marketing message using text,graphics, photographs, animation, sound effects, spoken audio, and even video when you use a Web site, free downloads, e-mail, a blog, and/or a Podcast as a marketing tool.
  4. Your message can be changed instantly. It’s possible to make edits to a Web site and publish it in minutes

4 Social Media Marketing Strategies to consider

  1. Facebook. All one has to do is look at the numbers and how many people Facebook reaches to realize this is an excellent source to use in self-publishing. Start your Facebook Page and begin reaching out by engaging and building your fan pages.
  2. Twitter. This micro-blog is another excellent source to connect with people and promote your book. You have to be active in these online communities in order for these tools to be successful for you.
  3. Goodreads. Build your author profile on this site, start engaging, and build your fan base. One author used Goodreads to promote appearances.
  4. Shelfari. Allows your author profile, share book recommendations, and ratings.

How to use Hub Pages as part of your campaign.

Hub pages would be another excellent source for self-publishing your book. Write hubs displaying some of your other work. You could write hubs on writing. You could also write about what has worked for you so far and what has not to help other first time publishing authors. The possibilities are endless. Become active, give hub love, receive hub love, and build your following.

I have met some really wonderful people via hub pages. Do you have any ideas or suggestions?


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    • bagsofwater profile image


      6 years ago from USA

      Extremely informative, and I like how you constantly share links with your ideas to help prove your points. Good work!

    • mckbirdbks profile image


      6 years ago from Emerald Wells, Just off the crossroads,Texas

      Have you moved on to greener pastures? Have you found a social media outlet that suits you better?

    • Neil Sperling profile image

      Neil Sperling 

      6 years ago from Port Dover Ontario Canada

      Great hub -- thanks my friend.

    • alvinalex profile image


      6 years ago

      Great Hub! thanks to share

    • codeiris profile image


      7 years ago from Milky Way

      Going the self-publishing way is actually going to save us a lot of money. Also, it helps us in the longer run as well. Keep up the good work.

    • neakin profile imageAUTHOR


      7 years ago

      Marellen - you never know! I think you have what it takes to write a good one! Thank you! And thank you jblais. Mckbirdbks thank you for all your kind comments and support!

    • mckbirdbks profile image


      7 years ago from Emerald Wells, Just off the crossroads,Texas

      You have produced yet another Hub packed with good ideas, writers strategies and Internet sites to assist/promote us. Thanks for your continued hard work.

    • jblais1122@aol profile image


      7 years ago from Kansas City, Missouri, USA

      Great Information!

    • profile image


      7 years ago

      Neakin...very good info...although I never thought of publishing a book, never say nver...


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