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If You're Not First You're Last: How To Thrive In Any Economy

Updated on February 16, 2018
RIcky Bobby Was On To Something!
RIcky Bobby Was On To Something! | Source

Survive or Thrive?

If You're Not First You're Last. This is the third book written by Grant Cardone. What does "If You're Not First You're Last mean anyway? Whether you heard it in from Ricky Bobby in Talladega Nights, saw it on a bumper sticker, t-shirt or in a video game like Borderland 2, you got to wonder? Is there room for second place?

Grant Cardone wrote an entire book on the subject. Here's the sub title, "Sales Strategies To Dominate Your Market And Beat Your Competition."

So I ask you again, is there room for second place? Then, what does Grant mean when he says dominate?

Consider the following:

Unless you're a fan, what are the odds you know the names of any Silver Medalists? You order like this: Hamburger, Fries and a... Coke. Right? You say coke.

Fill in the blanks:

  • "Like a good neighbor, _________ is there!"
  • "You're in good hand with ______!"
  • "Tastes Great, Less_____"
  • "Melts in your mouth, not in your_____"

See where I'm going with this?

And in an economic downturn such as the one we just had, what is the most effective thing to do? You want to survive, right?

Are you sure? Wouldn't you rather thrive?

In Grant's book, Sell Or Be Sold, we learn that problems, such as the economy, are opportunities. Successful people look for and see opportunity where others see a problem.

So here we go folks, we're going to dig into Grant Cardone's New York Times Best Selling book, "If You're Not First You're Last" and get clear on what it means to Dominate and then look at what you can do as a company, an individual or entrepreneur to Dominate in your market, your space and thrive in any economy.

Cause or Effect?

Do you want to be the cause or the effect of something? Now, I don't know about you, but I want to be at cause for all the things that happen in my life. Grant's book, If You're Not First, You're Last reminds you (becasuse, let's face it, you already know this to be true) that you are to be just that, at cause. You want to be the cause of your success not the effect of someone else's.

Think about that for just a second...

If you're company started laying people off, would you be too valuable to let go? And if you did get laid off, would you have the where-with-all to get another job in 36 hours or less? Could you start your own company instead?

The real question is when things happen to you, good or bad, is it due to an attitude, action or behavior or is it because someone else did something to you?

This is a fundamental lesson of the book.

But don't worry, Grant won't just install this mindset in you and then leave you hanging! You will get loaded up with the ways and means to be the cause instead of the effect.

I'm sure by now you realize that if you're not advancing and conquering in your field, if you're not thriving, if you're just trying to get buy, the reality is, you're going backwards.


Because the world is constantly going forward. Time only goes in one direction and it will not stop and wait for you to catch up.

Got it? Now what?

How specifically do you go out in the market, in your field, and advance and conquer?

Grant will help you be the cause and you will learn how to:

  • Reactivate your Power Base
  • Reactivate Past Clients
  • Learn the most effective call to advance and conquer
  • Learn how to convert the unsold
  • Multiply through existing clients
  • Deliver at "WOW" levels

Just to name a few...

If You're Not First You're Last will help you to fully be at cause for the state of YOUR economy and help you create your own economy so you will not have to rely on nor be dependent upon someone else's economy. When you're dependent on someone else's economy, you're surviving. Remember, you need to thrive, otherwise you're going backwards...


Create Your Own Economy

The first time I heard Grant say, "The economy is problematic, it is not the problem." I had what alcoholics call a moment of clarity. If the economy is not the problem, then what is?


ME! I'm the problem. What? What the <bleep> did I have to do with the Lehman's collapse? Nothing. That being said, what did I do to prepare? Not much. Then I have to ask myself if this is the state of the economy now, what do I do?

If You're Not First You're Last will tell you there are four key responses you can choose in an economic downturn. You will also get the answer to, "now what?"

How exactly do you respond and then leverage or take advantage of a bad situation? Remember, problems are opportunities.

Look at this time line for a second, Lehman's started on their downward spiral in August of 2007. The iPhone was released in June of 2007. By June of 2008 Lehman's announced a 2.8 Billion loss and in July of 2008, Apple sends the iPhone 3G to 22 countries. So while the financial fit was hitting the shan, Apple was blowing up.

Lesson? You tell me! Further more what can you learn from this as in the macro so in the micro example.

You create your economy. You can't deny that the market is problematic right now. That will only get you so far. At some point you have to face reality. Going "back to basics" while always a good idea will not be the final solution nor will it help you to thrive. Waiting for the tide to go back out means you're going backwards, so what?

Advance and conquer! That's what!

"Every resource you have goes to advance and conquer while others contract and retreat." -Grant Cardone

Open up your bank account, look in your wallet and that is your economy that you created. Look at your house, your car, your present financial situation. Grant will teach you that your economy doesn't have to be the result of the national or local state of the economy. You and your family can be your own nation.

You will also be challenged to ask yourself if you're using "the economy" as an excuse to not operate at your highest potential.

That's not indignation, rather a gut check!

Treat Success As A Duty

Why Read This Book:

You can worry, complain and hand ring OR you can accept responsibility for your current situation. Once you've handled that and taken full ownership of your economy, the next step is to take back control and put your attention on the solution rather than the problem.

So what do you want to do?

  • Climb the corporate ladder?
  • Build a business?
  • Work from home?
  • Convert your hobby into a career?
  • Get your dream job?
  • Take your current business to the next level?

You pick. You have to start with a change in think and that think needs to be BIG. You've heard the old saying about working smarter not harder right? Well what if you did both? What if you worked smart and hard, then what?

The roadblock for a lot of people at this point is, "Yeah I get it, but what do I do?"

If You're Not First You're Last will get your head in the right place, help you to be at cause and then give a simple road map that you can follow to become first in the mind of your clients, prospects, and community.

Success is first and foremost a skill. It's completely learn-able and it can be studied and taught. This book is the action plan and skill set of success.

So I ask you again, what do you want to do?

© 2013 David R Bradley


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