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Mobile Advertising Engagement Success

Updated on June 3, 2013

Klondike Engages with Mobile App Users

Klondike iAds Advertisement / App
Klondike iAds Advertisement / App

Learn About Successful Mobile Advertising Strategies

Mobile Marketing: Finding Your Customers No Matter Where They Are (Que Biz-Tech)
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A guide to mobile marketing in today's economy. Benefiting both small businesses and megabrands using the mobile phone for marketing is effective and growing as part of modern business.

 
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A quick snapsnap into Marketing via a smart phone. This mobile marketing 101 is designed for the small business owner that is seeking to learn about the tools available for this type of marketing campaign.

 

Developing an Engaging Mobile Advertisement

The iPhone and Android platforms have allowed for the rise in engaging mobile advertisements that are able to blend between an ad showcasing a product and an application that provides additional value to the user beyond just a basic impression.

Klondike has successfully created an iAds campaign that provides the user many different additional benefits as well as requires the user to interact with the application to continue moving forward through the ad.  It is worth taking a look at the different options and screens that a user goes through this advertisement if you are thinking about creating a mobile advertisement. By including additional features to the ad users gain unique exposure to the brand and develop new associations to the product.

The ad that will be reviewed in detail had four core areas of the application:

  1. Informational section with product details
  2. Arcade section that included applications that could be downloaded to the iPhone.
  3. Video section with different video ads viewed through Youtube.
  4. Map tool to locate the closest retailer selling the product you wanted.

The following pics will outline the application / advertisement as a user would see and interact with the application. They do a good job of engaging the user immediately by having the screen ice over with instructions for the user to wipe the off the ice using the touchscreen the screen becomes visible and leaves the user ready to explore the rest of the advertisement.

User Experience of an Engaging Mobile Advertisement

Click thumbnail to view full-size
Klondike mobile ad first screenThe second screen on the klondike iPhone adThe Klondike Freezer is in the roomKlondike Freezer Loaded With Ice Cream SandwichesOpening the Klondike FreezerKlondike Freezer Ices Over the ScreenThe Advertisement Begins to Engage with the UserThe User has to Wipe the Screen ClearThe Ice Starts to Fade AwayThe Klondike Ad Options
Klondike mobile ad first screen
Klondike mobile ad first screen
The second screen on the klondike iPhone ad
The second screen on the klondike iPhone ad
The Klondike Freezer is in the room
The Klondike Freezer is in the room
Klondike Freezer Loaded With Ice Cream Sandwiches
Klondike Freezer Loaded With Ice Cream Sandwiches
Opening the Klondike Freezer
Opening the Klondike Freezer
Klondike Freezer Ices Over the Screen
Klondike Freezer Ices Over the Screen
The Advertisement Begins to Engage with the User
The Advertisement Begins to Engage with the User
The User has to Wipe the Screen Clear
The User has to Wipe the Screen Clear
The Ice Starts to Fade Away
The Ice Starts to Fade Away
The Klondike Ad Options
The Klondike Ad Options

Klondike Flavors Displayed on iPhone

Click thumbnail to view full-size
Klondike OriginalKlondike VanillaKlondike Double ChocolateKlondike OreoKlonidike Peanut Butter
Klondike Original
Klondike Original
Klondike Vanilla
Klondike Vanilla
Klondike Double Chocolate
Klondike Double Chocolate
Klondike Oreo
Klondike Oreo
Klonidike Peanut Butter
Klonidike Peanut Butter

Mobile Advertising Engagement Options

The Klondike mobile advertisement has several options for the user to keep their interest and promote the brand.  Their is a slideshow that flips through all of the flavors of Klondike Ice Cream sandwiches that are available, I didn't know there were so many flavors aside from the Klondike original until playing around with this app / ad.  The video section had a few little short clip videos that were funny / viral video attempts that played through youtube when clicking on them.  The map section is very cool, the Klondike app, takes your gps location from the phone and then displays the closest retailers in your area that carry the Klondike ice cream sandwich that you are looking for.

Where this advertisement takes the next step from being just a one time engaging advertisement that provides additional attachment to a brand this ad provides the user the option to download additional games.  These games are downloaded onto the iPhone like standard iPhone apps through the iTunes store and become resident on the phone.  The games that Klondike had were simple little games that revolved around the product such as stacking ice cream sandwiches in a cooler.  The user now has the ability to interact with the brand many times in the future.

Create Ad or App?

Many large fortune 1000 size businesses have begun creating full featured applications that provide some value to the users of the app versus just using mobile advertising as part of their mobile marketing activities. This is also now a very viable option for many smaller sized businesses with the development of WYSIWYG App creator tools on the market. By developing and launching a unique application that directly services a businesses existing customer base they can now interact with that customer through the smart phone and push them content and deals / incentives. Another great aspect of creating an application versus an ad is that the business can not benefit through social media activities of the user of there app if they build those components into their solution. If you are a small business considering using a mobile marketing solution to reach your customers and new customers a mobile app might be the better long term solution versus a high end mobile ad campaign that only engages with the audience for a short period of time or as long as the marketing ad budget allows.

Example of Engagement Opportunities on iPhone

Click thumbnail to view full-size
Klondike Mobile Advertisement Incorporates VideoUsing the Map Feature on the Klondike iAdKlondike Finding Local RetailersDisplaying on the map options for finding a Klondike Ice Cream sandwichDownload the Application to the iPhoneKlondike Stacker iPhone Application Downloaded from AdKlondike Stacker GameKlondike Stacker Game Putting Ice Cream AwayLots of Klondike Ice Cream on the iPhone
Klondike Mobile Advertisement Incorporates Video
Klondike Mobile Advertisement Incorporates Video
Using the Map Feature on the Klondike iAd
Using the Map Feature on the Klondike iAd
Klondike Finding Local Retailers
Klondike Finding Local Retailers
Displaying on the map options for finding a Klondike Ice Cream sandwich
Displaying on the map options for finding a Klondike Ice Cream sandwich
Download the Application to the iPhone
Download the Application to the iPhone
Klondike Stacker iPhone Application Downloaded from Ad
Klondike Stacker iPhone Application Downloaded from Ad
Klondike Stacker Game
Klondike Stacker Game
Klondike Stacker Game Putting Ice Cream Away
Klondike Stacker Game Putting Ice Cream Away
Lots of Klondike Ice Cream on the iPhone
Lots of Klondike Ice Cream on the iPhone

Have You Used An Engaging Ad App Before

Have you ever downloaded an app that was an ad, but still useful?

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Mobile Ad Examples

Comments

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    • profile image

      adrian9177 6 years ago

      Advertising great products can give a hassle free by just using your mobile phone. two thumbs up

    • nyleinnad profile image

      nyleinnad 6 years ago

      This is really interesting! Can't wait to see this personally!

    • profile image

      arcy 6 years ago

      making traffic using mobile advertising this really interesting good news for all business entrepreneurs.

    • cocotik profile image

      cocotik 6 years ago from tarlac

      this advertisement sure helps. for the success of other business owners. nice article keep it up!

    • richwin831 profile image

      richwin831 6 years ago from Pagadian City, Philippines

      Great! Nice article.

    • profile image

      garrett2livingst 6 years ago

      I really appreciate how it penetrates the business connectivity, I of entertainment only.

    • profile image

      gekbel 6 years ago

      iPhone + Android = Perfect

      I'm loving this article. :)

    • profile image

      nicolekitch 6 years ago

      Like this article, this might really leads business to success.

    • profile image

      cococlick 6 years ago

      this advertisement sure helps. for the success of other business owners. nice article keep it up!

    • mayanne23 profile image

      mayanne23 6 years ago

      perfect! nice article

    • jans26 profile image

      jans26 6 years ago from New Zealand

      Very informative article!

    • haroldiempire profile image

      haroldiempire 6 years ago from Iligan City

      Nice way of advertising! Very helpful

    • profile image

      dennise_toledo 6 years ago

      It is a nice way of advertising-easier and faster.

    • profile image

      wimbly22 6 years ago

      Very helpful. Great article.

    • profile image

      dave1887 6 years ago

      I agree with you dennise_toledo. With this strategy, small businesses advertise their products faster and less expensive.

    • JakeAuto profile image

      JakeAuto 6 years ago from Calif.

      That cerainly gets the Klondike logo stuck in your head.

      I assume the ad-adventures would be predominantly in the Android with it's ad funded free games.

    • profile image

      reynm 6 years ago

      cool!

    • mooky9 profile image

      mooky9 6 years ago from Manila

      This is very cool.

    • profile image

      marie_iyakin 6 years ago

      Outstanding way of advertising. This will surely attract consumers!

    • iamjewel1925 profile image

      iamjewel1925 6 years ago

      a powerful way to advertise! Nice post!

    • profile image

      wowie69 6 years ago

      Nice guide on creating effective ads!

    • starfish29 profile image

      starfish29 6 years ago from USA

      advertising with the use of mobile phones? not just great but brilliant idea!

    • profile image

      akterpk 6 years ago

      very useful information for mobile users...

    • profile image

      mar8fejie 6 years ago

      Great idea on marketing!a step higher in the advertising world.

    • profile image

      chloverel 6 years ago

      this is more interesting way of business..love it

    • profile image

      darwindubria 5 years ago

      Amazing !! The article was so interesting..Keep it up .

    • profile image

      Tony 5 years ago

      I actually tried advertising on android phones. It works basically the same a pay-per-click on the web. The big advantage is that unlike a computer screen your ad is the only thing appearing on that cell phone screen at that particular moment and people can instantly respond. But you definitely need a budget that you are willing to spend because everything happens extremely fast. Within a matter of minutes all the clicks you purchased have been made and your account is at zero. You can schedule a maximum daily limit like $5, $10, or $20, etc. and everything will stop for that day once you reaches it. This allows you to review, analyze, adjust, or edit ads if necessary. But I think overall mobile marketing is very good , especially for local business. I found a lot of helpful information about android advertising at androidadvertisingmoney.com

    • profile image

      pollyannatoler 5 years ago

      Nice post!! Since our century has lots of technology discovered. Having an iPhone and Android doesn’t give us a big shocked. Most of the people expected this. And this article really entertained me a lot because the content of this blog is very informative.

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