ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Niche marketing explained

Updated on February 15, 2013
trotter2099 profile image

I have been a chef for the last 10 years but I enjoy writing as a hobby. I really enjoy writing for Hubpages because it is fun

Niche marketing book

What is niche marketing?
What is niche marketing? | Source

What is Niche Marketing?

When it comes to making money online niche marketing is one of the most effective ways for the budding online entrepreneur. A niche market is a very specific subset of an existing market that has a specific demand. For example shampoo would be a general market people want to buy shampoo to wash their hair. There are literally thousands of websites that are trying to market shampoo and many companies have been doing this for years and are well established. This means that it is difficult for a beginner to break into that market and will find it hard to beat their well established competitors,’ (it is not impossible to do, but it is time consuming and will make it difficult to earn money for a long time). Due to the large number of competitors targeting the shampoo market it would be a good idea for a new marketer to target one of the subsets of afore mentioned market.

A subset of the shampoo market could be apple scented shampoo. There may be thousands of websites targeting ‘shampoo’, but there will be less websites targeting, ‘apple scented shampoo’. As you can see a niche market is one where a specific type of product is geared towards an audience who really wants that product. In the above example that would mean people who want to buy shampoo that smells like apples.

The main rule to remember when starting out as a niche marketer is identifying the most profitable niches. A profitable niche can be easily identified using keyword research. A niche marketer will search for keywords that are searched for regularly over the course of a month (usually over 1,000 searches per month) and have low competition (usually less than 100,000 websites showing up using that keyword). Niche marketers target low competition, high search volume keywords because they can use them in their websites and can optimize their website to reach the first page of Google and other search engines. A website that appears on the front page of a search engine gets about 500% more traffic than one that is on the second or third page. It is a well known fact that more traffic equals more money.

Niche marketing is highly profitable because of the type of audience it attracts. Looking back at the previous example it becomes obvious that a website that targets the keyword shampoo will attract an audience who want to know more about shampoo. This does not necessarily mean more money for the website owner because within that traffic will be people who just want to know what is in the shampoo, what shampoo is, other uses for shampoo, which means that it is a very generalised audience. The niche marketer who targets apple scented shampoo will attract an audience who are looking for specific types of shampoo, which means that the audience is already in a state of mind where they are willing to buy the offered products. This proves that the statement ‘more traffic equals more money’ is not always true. The statement should be ‘more targeted traffic equals more money’.

Niche marketing isn’t just for small business owners who are just starting out it can be used by large companies who have a well established online presence. The larger companies have more money to spend on keyword research and can hire people to do all of the tedious work that is necessary to target niche markets. This does not mean that the niche markets will become saturated and will become just as difficult to reach the top of for smaller businesses because there is an almost inexhaustible number of niche markets and new ones appear every day. One of the reasons that big and small businesses target niche market is because the advertising costs are much lower for niche markets. Online adverts tend to be priced up according to the demand for a set of keywords. The lower the demand for a particular keyword or key phrase the lower the adverting cost. Niche market keywords tend to have a lower demand so they cost less to advertise in.

Niche marketing is very lucrative for affiliate marketers and the companies that they are marketing. Companies like allow affiliate marketers to join their affiliate program and pay the marketer a commission for every sale that they bring to Amazon. Affiliate marketers will search for niche markets, they then search for products on Amazon to promote to those niche markets and then they create websites that promote those products and they earn money for their hard work.

To conclude niche marketing means that a more product is chosen and the promotion of said product is tailored for the audience that wants it most. Usually the more specific the market is the lower the competition. If a niche market is targeted with an effective marketing strategy it will have a higher conversion rate than if a more generalised market were targeted.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)