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SEO Copywriting Services: The Secret Weapon Many Small Businesses Use to Successfully Compete Online and Off

Updated on February 2, 2010

Have You Hired an SEO Copywriting Services Firm Yet?

If you’re a small business doing business online, one of the easiest ways to exponentially increase sales is to contract with a firm that offers SEO copywriting services. Or, hire an in-house SEO writer. Some small business owners report that it is their “secret weapon” in their online marketing efforts. Following are four reasons why.

I. Your Prospects are Looking for You Online: Many of your customers conduct web research before making a purchase. This is true whether you have an online store or a brick-and-mortar store. Proof?

According to a 2008 Deloitte & Touch Study, 92% of shoppers conduct research online before making a purchase.  92%! Wow. Are you where your customers are? If not, you’re not losing a few sales, you could be killing your business.

Now that you know why it’s important to be online, how do you get found there? By having a properly optimized website. This means keyworded copy – and lots of it – written by professionals. Firms that provide SEO copywriting services ensure this. Some advantages of hiring SEO experts to write your copy:

3 Advantages of Hiring Professional SEO Copywriters

(i) SEO writers know how to write SEO content others will want to link to. The more “backlinks” you have, the more traffic you will receive. The more traffic you receive, the higher your site gets pushed up in search results.

(ii) Companies that provide SEO copywriting services know how to avoid the duplicate content penalty. Because they provide unique copy, you’ll never have to worry about having your site “penalized by search engines.”

(iii) Professional SEO copywriting services firm know how to conduct proper keyword research to drive qualified traffic to your site. What do I mean by this? This means consumers who are likely to purchase, instead of just browse.

These are just three advantages. Professional SEO writers know how to write well-research, informative copy that seamlessly convert site visitors to buyers. They’re worth their weight in gold.

II. SEO Content Provides Constant Leads: Once content is released on the web, it stays there for years, or until website goes offline. Qualified SEO copywriting services firms also know how to write copy in such a way, where possible, that it is relevant years down the line. This means it provides you with leads for years to come.

III. SEO Content Gives You a Competitive Edge in the Local Market: Did you know that 70% of online searchers will use local search to find offline businesses? (Source: The Kelsey Group, a leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media).

Another joint study by The TMPDM-comScore and The Kelsey Group found that 86%of online users will – at some point in time – search for a local business.

Nine times out of ten, local businesses you compete with aren’t taking a proactive approach to their online marketing. This is often due to a couple of reasons:

(i) They don’t know about search engine optimization. If you ask most small business owners what SEO is, you’ll more than likely get a blank stare. While they may have a website, they haven’t taken the next step, which is to optimize it so that their business gets found online.

And, this is exactly what SEO copywriting services is all about – driving customers to your site so that your business – whether you sell online, offline or a combination of the two, gets found online.

(ii) They’re too busy. Most small business owners are so busy attending to their day to day operations that they haven’t gotten around to “SEO-ing” their website, even if they know what it is and that it needs to be done. And, this is exactly why you can leapfrog over the competition if you do.

Learn more about what SEO copywriting services can achieve for your small business.

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