ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

SEO Copywriting Services: The Secret Weapon Many Small Businesses Use to Successfully Compete Online and Off

Updated on February 2, 2010

Have You Hired an SEO Copywriting Services Firm Yet?

If you’re a small business doing business online, one of the easiest ways to exponentially increase sales is to contract with a firm that offers SEO copywriting services. Or, hire an in-house SEO writer. Some small business owners report that it is their “secret weapon” in their online marketing efforts. Following are four reasons why.

I. Your Prospects are Looking for You Online: Many of your customers conduct web research before making a purchase. This is true whether you have an online store or a brick-and-mortar store. Proof?

According to a 2008 Deloitte & Touch Study, 92% of shoppers conduct research online before making a purchase.  92%! Wow. Are you where your customers are? If not, you’re not losing a few sales, you could be killing your business.

Now that you know why it’s important to be online, how do you get found there? By having a properly optimized website. This means keyworded copy – and lots of it – written by professionals. Firms that provide SEO copywriting services ensure this. Some advantages of hiring SEO experts to write your copy:

3 Advantages of Hiring Professional SEO Copywriters

(i) SEO writers know how to write SEO content others will want to link to. The more “backlinks” you have, the more traffic you will receive. The more traffic you receive, the higher your site gets pushed up in search results.

(ii) Companies that provide SEO copywriting services know how to avoid the duplicate content penalty. Because they provide unique copy, you’ll never have to worry about having your site “penalized by search engines.”

(iii) Professional SEO copywriting services firm know how to conduct proper keyword research to drive qualified traffic to your site. What do I mean by this? This means consumers who are likely to purchase, instead of just browse.

These are just three advantages. Professional SEO writers know how to write well-research, informative copy that seamlessly convert site visitors to buyers. They’re worth their weight in gold.

II. SEO Content Provides Constant Leads: Once content is released on the web, it stays there for years, or until website goes offline. Qualified SEO copywriting services firms also know how to write copy in such a way, where possible, that it is relevant years down the line. This means it provides you with leads for years to come.

III. SEO Content Gives You a Competitive Edge in the Local Market: Did you know that 70% of online searchers will use local search to find offline businesses? (Source: The Kelsey Group, a leading provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media).

Another joint study by The TMPDM-comScore and The Kelsey Group found that 86%of online users will – at some point in time – search for a local business.

Nine times out of ten, local businesses you compete with aren’t taking a proactive approach to their online marketing. This is often due to a couple of reasons:

(i) They don’t know about search engine optimization. If you ask most small business owners what SEO is, you’ll more than likely get a blank stare. While they may have a website, they haven’t taken the next step, which is to optimize it so that their business gets found online.

And, this is exactly what SEO copywriting services is all about – driving customers to your site so that your business – whether you sell online, offline or a combination of the two, gets found online.

(ii) They’re too busy. Most small business owners are so busy attending to their day to day operations that they haven’t gotten around to “SEO-ing” their website, even if they know what it is and that it needs to be done. And, this is exactly why you can leapfrog over the competition if you do.

Learn more about what SEO copywriting services can achieve for your small business.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)