ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

SEO Writing: Advice for Business Owners on How to Work Effectively with SEO Copywriters

Updated on July 15, 2010

If you’re thinking about hiring an SEO copywriter for the first time, or if you’ve used them in the past but without much success, following is some advice on how to get the most out of your relationship with these online content specialists.

Clearly Define What You Need: This is the first step in getting the most out of any professional you work with.

It doesn’t matter if you know the intricacies of SEO writing -- you don't need to. What you do know is your business . . . and you probably know it better than anyone else. Hence, you should clearly communicate to any SEO writer you’re thinking about hiring why you need search engine optimized content written.

This includes divulging details like where the copy will be distributed: eg, is it for an article marketing campaign, to be posted on your site/blog, as a marketing piece, etc. Knowing this will help the writer tailor the piece to your needs.

For example, if you’re commissioning SEO content for an article marketing campaign and the word count is the standard 350 to 450 words, an experienced SEO writer would make sure that it is at least 400 words. Why?

An SEO Writer Can Be Your Best Friend If You're Trying to Rank Well in SERPs
An SEO Writer Can Be Your Best Friend If You're Trying to Rank Well in SERPs

Because many article directories (eg, have minimum word counts that must be adhered to; most won’t accept articles shorter than 400 words.

A search engine optimization writer with experience in distributing SEO content (as well as writing it) will know this and ensure that each piece they produce for you doesn’t fall shy of the 400-word mark.

Ask about Qualifications: A lot of freelance writers are entering the SEO writing niche. But, SEO writing is about so much more than knowing how to write keyword-rich copy.

Any SEO copy writer you hire should know about internet marketing in general, eg:

What organic search is: Most SEO content is written so that a site ranks well organically. If an SEO writer doesn’t understand the principles behind organic search, they won’t be able to produce content that will rank well in SERPs;

What paid search is: This is a big part of online marketing. Understanding at a minimum what it is and how it differs from organic search is another piece of the puzzle that goes into producing credible SEO content; and

On- and off-paging ranking factors: You don’t want to break any SEO rules – knowingly or unknowingly. And, you certainly don’t want to not employ search engine tactics that help your search engine-optimized content to rank high, so knowing what makes a page rank well (on-page and off) is critical.

These are just three things any professional SEO writer will know. There are many more, for good ones are a veritable wealth of information. In fact, many experienced SEO writers report that they routinely offer SEO content marketing advice to clients, eg, where to distribute content, how often, what topics to write about, what keywords to use, etc.

And as any search marketing consultant will tell you, a good SEO copywriter/SEO copywriting services company is worth its weight in gold. Once you find one you like, tap the benefit of their knowledge.


    0 of 8192 characters used
    Post Comment

    • amithak50 profile image


      6 years ago from India

      Most copywriters don't know much about SEO so better give it a sheet in which all mentioned rule of SEO and How to add keyword etc. That would help them a lot to write great article.. Thanks for your nice post

    • Tom Meyers profile image

      Tom Meyers 

      7 years ago from Brookhaven, Georgia

      You should tell the folks how to write there own aligned content using LSI techniques. It works every time.

    • FindYourSearch profile image


      8 years ago from Las Vegas, NV

      This is all good advice. Communication is always key!


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)