ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

The Business Benefits of Blogging

Updated on February 19, 2009

Business Blogging - what's it all about?

A few years ago you would have been forgiven for thinking that blogging was reserved for internet nerds and people who did it for the sheer love of it. But that’s not the case any more.

Today more and more businesses are starting up their own blogs, and for the webpreneur looking to establish themselves more firmly within the internet community, setting up and contributing to a blog on a regular basis can help to get them recognised as an expert in their own particular field.

There is a lot to learn if you want to make the most of your business blog. However in the early days it’s enough to simply get one up and running, and start posting regular content to it. So long as it looks respectable and it’s easy to navigate, you’ll have made a good first step into the world of business blogging.

What’s your focus?

This is something you need to figure out before you set up your blog. The best business blogs are arguably those which are closely related to the business that keeps them updated, without promoting that business too heavily within the content itself.

Your aim should be to find a viewpoint or niche within your topic that you have a real passion for, and can write about every day or two without feeling like you are struggling for something to say. Whatever angle you decide to take, your blog should complement your main website in much the same way as a side dish complements the main course. The main course is nice on its own, but with the addition of the side dish you have so many more flavors to explore. The whole thing fits together perfectly.

You should definitely link your blog to your main website and vice versa, as this will help to increase traffic to both sites and also bring in new potential customers. If you make sure that each new post you write contains relevant keywords, your blog will be found more easily by the search engines and indirectly bring more people to your website as well.

The responsibility of having a blog

It’s worth remembering that your blog will act as the human face of your business. Blogs are by their very nature extremely personal things – they are, after all, an online diary which anyone and everyone can read. People will get to know you and your business via your blog.

This is something you need to accept before you launch your business blog, as you will need to be absolutely certain you will have the time to make regular entries and keep it bang up to date.

Regular updates are critical

Here’s the thing – you might suddenly find your business gets extremely busy and you are working hard to fill orders and satisfy your customers. You’ll very likely look round to see which tasks are non-essential and could perhaps be left for a few days while you deal with the rush. Your blog may stand out as something that can be left alone for a while.

But what will the regular readers think when they visit your blog a few days in a row and find it hasn’t been updated? Instead it’s just sitting there like a ghost town in cyberspace.

What kind of message does that send out?

Once your business blog is up and running you have a real responsibility to keep it going and update it regularly. Even a quick two minute post to explain how busy things are and how hard you are working to keep up with customer demand is enough to reassure people that you and your business haven’t just disappeared for good. It also tells them how much you care for your customers.

Summary

Blogs take time, but they don’t have to take too much of it – and they can make you stand out from your competition for all the right reasons.

Isn’t it time you started one?

This hub brought to you...

by Julie-Ann Amos, professional writer, and owner of international writing agency www.ExquisiteWriting.com

Why not create your own HubPages? It's fun and you can make revenue from Adsense and other revenue streams on your pages. JOIN HUBPAGES NOW - SIMPLY CLICK HERE...

Click here to add this page to StumbleUpon

This work is licenced under the Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0 Unported License. To view a copy of this licence, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      http://www.wahcheck.com 

      7 years ago

      Blogging might not make you money directly, unless you run ads on the blog (which is a bad idea anyway), but it can definitely lead to opportunities that will make you money in the long run. Blogging is a great way to prove that you "know your stuff" and can be considered a trusted resource of information. It takes time, but this often opens doors to new business relationships that wouldn't have happened otherwise.

    • emievil profile image

      emievil 

      9 years ago from Philippines

      This is really a good hub for one who wants to start a blog (like me). Another hub bookmarked. Thanks Julie.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)