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Why A Website Could Be Extremely Profitable For Your Small Business

Updated on December 6, 2011


If you are somebody who has your own small business and who is constantly looking for ways to improve it, then you may want to think about creating your own website. Having, or starting, a small business can be hard work with all of the planning and setting up etc that needs to be done. Sometimes the results just don't happen overnight and you need something extra to promote your business and to tell clients all that they want to know about your business. A website can do just that and most small business these days has one. To determine whether you need a website, you should ideally look at your aims and business goals to see what you want to achieve.

What Could a Website do For Your Small Business?

If you are thinking about having a website for your business, here are the potential benefits which you may get out of it:-

1. Your Credibility can be Increased

As you are showing customers about the services you offer, as well as showing a commitment to them as well, your popularity will soar. The great thing is that it can cost less to run a website than it can to put an advertisement in the yellow pages. Most people have access to the internet these days. So if you have a well designed website as well as having it search engine optimized, people will be able to find it quickly easily.

2. An Increase in Sales

You may notice a huge increase in leads, sales, and customer enquiries when you have a website for your small business. There are many ways to display your business on a website, so it all basically comes down to what you think the customer wants to see and know about your business.

3. You Can Answer Frequently Asked Questions

A great way to answer some of the same questions that many customers ask is to dedicate a frequently asked questions section on your website. By doing this, customers can have some of their questions answered and this may well help them with their decision on whether or not to use your services.

4. You Can Save Money

You can save a lot of money on printing costs as you can really promote your services online without having to print lots of leaflets. You can put up any latest promotions, news and you can even have a section where people can sign up for a newsletter from your website. By doing this, you can inform people by email about any promotions that you might be having at the time.

5. You Can Give Customers More Information

By displaying details about your business and the services that you offer, you are telling customers more about you and it may help them to choose your business over the competition. You can display a lot more information about your business on the internet compared to a small advert in the local papers or anywhere else. It gives customers the chance to look at your services, without spending time meeting face to face and they can do it in their own time too which is always a bonus.

6. It Makes You More Accessible

By having a website, if it is managed properly it will be available every single day for 24 hours. So people will be able to look at it any time that they like.


The benefits which come from having a website are extremely clear to see. It can really help a business to move on or to increase in popularity. The majority of people these days will look on the internet for the services that they require; so that is why it is a good idea to advertise on the internet. It is expected by customers for your businesses to have a website, so if you do not market yourself this way, you could miss out on potentially a lot of business.

Reducing the Costs

If you have had a small business for a while and you have not used a website before, you may have spent a lot of finances on publishing costs. If so you will have noticed just how expensive it actually is for printing and publishing etc and it can take up a lot of your profits. With a website, you can reduce the costs significantly and it is a lot easier than printing and creating leaflets too. Further more, you can update your website any time that you like with news, updates and promotions without having to pay anything extra. With brochures and advertising you will have to pay for them every single time that you want them.

Also you should think about how expensive it could be to develop a 200 page catalogue displaying all of your products. You could easily display all of your products on your webpage where they are easier to look at. The also tell the customer everything that they need to know about the products including the price and further details too.

As well as reducing the marketing costs, you will also reduce the costs of communication, as a website will do more for your business than just sell products. You can display so much on your website, such as information for any employees or current and future customers, rather than having to spend time advertising through radio and television etc.

Hiring New Staff and Improving Popularity

If you are looking for potential employees to help to expand your business, a website can also help you to do this. You will be able to put an advertisement on your website and even have potential employees entering their details, which you can have sent to your email if you would like. There are many ways in which you could do this and you will be surprised at how well it will do too. You may even find that perfect employee to help your business to grow further as more people will apply for the position if they can apply online.

A website offers small businesses the chance to portray themselves as bigger businesses; so it gives you the chance to really shine you potential customers. You need to think about how your business will be portrayed on the internet and whether it is good enough to compete with the competition out there on the World Wide Web. It is the perfect chance to enhance your company image, displaying professionalism as well as giving potentials customers a sense of trust about your services.

It is amazing to realise that with a website, you could save so much money on so many different fronts; including reducing the costs of phone bills and any postage costs too. You can even make money from your website whilst you are sleeping with customers making orders through your website. If you take the time to design or to have it designed properly by a professional, you could potentially make some serious money.

A great way to offer support to customers is over the internet and this will go in your favour as it can reduce the costs for them on their phone bill. You can either set up a chat room feature, where customers can speak to you through this about any questions that they may have, for returns and for product enquiries etc. Or you can have an online feedback form for them to fill out. From this online form, you can then reply to them through email, giving them the customer support that they need.

By offering these features, it helps to improve efficiency for everyone involved including your customers, yourself and your employees. This is a good idea as well because customers will feel more at ease rather than having sales people giving them a sales pitch and making them feel intimidated.

If you run an outlet store, a small shop, or a small warehouse then clients or customers may need directions on how to find you. You can easily display all of this on your website and that can also help to bring in new potential customers.

Would your Small Business Benefit from a Website?

Thinking about everything carefully, you should brainstorm exactly what you want to achieve from your business and decide whether a website will help you to fill these targets. A website for a small business can help a lot and it is one of the best ways to market your services. No matter what your business is, if you need clients or more sales then a website can be a great way to do this.

For instance, if you run a small bed and breakfast then you could use a website to take bookings. You could also use one to give potential customers information about the services that you offer and the rooms that are available. There are many ways in which you can utilize a website in order to give customers an insight into your business. If you design the website right, customers will be more than likely want to use your services.

There is just so much that you can do with the website to give customers exactly what they need and in turn it really will help your business.

Why should you Plan your Website?

If you feel a website is something that you need for your small business, you should not rush in and just make one without planning it. A website is something that potentially a lot of people will look at and it only takes a second for them to decide whether to stay on it or not.

You should think carefully about what information you want on the website and then find a way to present it so that it is clear, concise and easy to look at. You need to think about the customer and what they want, as this will help you with the design and content. It is amazing how many businesses out there do not utilise the web space that they have to its full potential and subjectively they can lose out on clients because of it.

Overall for your business to be successful, you need to keep your customers happy. By offering them a reliable, trustworthy and great service, you can generally increase your sales. A website for your small business can be the perfect way to give customers everything that they need from information and customer support, to things such as being able to purchase products and services that you offer. So if you have not yet thought about using a website, now may be the time to start planning one!

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    • profile image


      8 years ago

      This is a no-brainer. Even the local handyman needs a website that at the very least includes a way to contact him and a description of his services. I cannot imagine a company that could think not having an online presence is a good thing.

    • linjingjing profile image


      9 years ago


      This is a good idea

    • profile image

      Search Engine Optimization 

      10 years ago

      You are absoltely right. Having a website only expands your business to a new market.


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