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The Truth About Backlinks Guide

Updated on September 8, 2011

How to Use Backlinks

It is important that you learn how to use Backlinks effectively, and not get caught up in the hype.
It is important that you learn how to use Backlinks effectively, and not get caught up in the hype.

Want Free Backlinks?

You can gain free backlinks and earn money with Hubpages, sign up Here!

You can also check out the new article directory DevHub!

Introduction to Backlinks

Backlinks have long been an important tool in any Search Engine Optimization toolkit. They help increase your visibility on the Internet, they increase the value of your webpage, and they increase your SERPS (Search Engine Ranking Positions).

However with the rise of No Follow links, and increasingly complex search engine ranking algorithms, it is the duty of SEO specialists to analyze how important specific types of backlinks are in today's society, and how to use backlinks effectively.

After all, while creating backlinks wont harm our websites, it can take up a fair chunk of time which could be spent creating new content. Let's face it, the more content you have, the more Advertising space you have, and the more Organic Search Engine (OSE) Keywords you will have.

One of the most important aspects of any backlink campaign is to remember that Backlinks are only a part of SEM (Search Engine Marketing) and that other factors can affect how you rank.

When you are looking at backlinks you have to remember that PR (Page Rank) is only part of the algorythm, you should look at the trustworthyness of the link, is the site high quality, is it not spam filled, is it related? Google looks at many more factors than jsut the number of links to determine the value or 'Trust' of a page.

You can find more information about Google page rank on my article, the Importance of Page Rank.

A Rough Guide to the Do Follow Backlinks Required for Page Rank

It can sometimes be hard to decypher the pagerank minefield. Fortunately the above graph can show you how many do follow backlinks you need to get a certain page rank.
It can sometimes be hard to decypher the pagerank minefield. Fortunately the above graph can show you how many do follow backlinks you need to get a certain page rank.

Example of a Normal (Do Follow) Link

<a href="">Freelance Writing Advice</a>

Example of a No Follow Link

<a href="" rel="nofollow">Freelance Writing Advice</a>

What Type of Backlinks are There?

There are two major attributes that can be attached to backlinks (Though there are a huge amount of actual attributes which can be used). When learning how to backlink effectively it is vitally important that you learn the difference between these two types of links.

I have included two examples to the right, one of these shows your normal 'Do Follow' link, the other is a 'No Follow' link.  As you can see, a Do Follow link has no attribute to calss it as Do Follow, it is naturally a do follow link.  However with the relationship attribute 'no-follow' the link will no longer be crawled by search engines.

Do Follow Backlinks

Do Follow Backlinks are any link which does not have the no-follow attribute attached to it, there is no actual 'do-follow' attribute tag that will be placed on a link! When backlinking, you should aim to get Do Follow Links!

  • Do Follow Links are used by all search engines to Rank and Crawl a website.
  • Do Follow Links will raise your Page Rank.
  • Do Follow Links will pass 'Trust'
  • Do Follow Links can still be low value if they are on a spam filled website.
  • Do Follow Links are much harder to find.

No Follow Backlinks

No Follow backlinks are links to your website which have the 'no-follow' attribute attached. These are not used for Ranking (including Page Ranks) by any of the major search engines, and only Yahoo will crawl no-follow backlinks. That does mean that Google will not ever find your website through a no-follow link.

  • No Follow Links are ignored by most search engines.
  • No Follow Links will not help your website appear in Bing or Google.
  • No Follow Links are crawled by Yahoo, but are not indexed by Yahoo, Nor are the used for Ranking by Yahoo.
  • Most social bookmarking tools give No Follow links.

How to Get Do Follow Links (The way that works)

Many people come in to SEO and try to make money online thinking it will be quick and easy. Nothing could be further from the Truth, and this applies to all aspects of SEO, including backlinking.

While it may be tempting to backlink by placing a few social bookmarking hits, you have to remember these links are no-follow, and low value. This means they directly provide no PR value, nor do they help your website get crawled faster. Indirectly they can help, which I will discuss in the next section.

You can get free Do Follow Links on some web directories, but these are by their very nature Low Value, since they comprise of nothing but outgoing links. This makes them useful for getting your site crawled, but not much good for actual PR and SERPs purposes.

To really get some high value, quality traffic, which will increase clicks, PR, and SERPs, there is only really one thing you can do, and that is build a link network. To do this you need to create several pages on sites where you can gain traffic, PR and give yourself do follow links. There are several Do Follow websites out there where you can submit articles, of course the simplest (But most expensive solution) is to build your own website!

Each of these websites allows you to create free do follow backlinks, and on sites such as Hubpages you can get a high page rank, good quality backlink.

If you are willing to spend a little bit of cash, it is often advisable to buy some server space and a domain, so you can easily build up, promote, and back link from your very own website.

Social Bookmarking, is it any good?

Social bookmarking is a fairly recent development, and when it first came out, with copious do follow links, it was a Godsend. Nowadays however, Social Bookmarking links are nearly no-follow, which means with the exception of a few social bookmarking services, you will not gain any PR or SERPs benefit.

The Social Bookmarking services which are Do Follow, Mr Wong is the only one that comes to mind, unfortunately have a pretty low PR, giving a low value to your social bookmarking submission. They do however help Google, and other search engines, crawl your page faster.

If that was not enough negative news for you on social bookmarking, the traffic which comes from social bookmarking is generally poor conversion, often less than 1%. This means little in the way of clicks or sales will come from Social bookmarking websites.

Despite this rather negative take on social bookmarking, it does have some pretty good indirect benefits

  • The Digg Effect - You won't get it often, but the Digg effect can snowball to give your website thousands of additional visitors in a matter of hours! Sure, the conversion rate may be low, but it is there, so you should get a nice little boost to your earnings and clicks!
  • With social bookmarking you may find that it actually increases your do-follow, organic backlinks. This means that people find your website on a social bookmarking tool such as StumbleUpon, and then decide to link to it from their own website. This is increasingly common if you get the Digg Effect on one of your articles!

Social Media Backlinks

Social Media toosl such as Facebook or Twitter do not directly pass link trust or page rank. However both Google and Bing do use Twitter and Facebook to build a linkscape. What is interesting about this form of backlinking is that the search engines look at author authority. For instance, Bill Gates tweeting about your tech site would be amazing, your next door neighbor tweeting about your site will probably not do very much at all.

One more thing to remember is that the search engines can only look at publicly available data on Facebook, so make sure your business profiles are open for people to see!

Directory Submissions

Directory submissions are probably one of the oldest forms of back links.  They are easy, sometimes free, and often Do Follow. Unfortuantely they rarely carry much value and are increasingly Becoming no-follow.

The good news is that submitting your link to a link directory will not hurt, infact even teh low quality ones will still help your website get crawled faster, not to mention give it a tiny little PR boost.

The bad news is that unless you manage to get accepted in to one of the elite directories such as DMOZ, Googles very own web directory, then you willl have to sign up to a LOT of web directories to see any real PR or SERps improvement.

Cash to Spend?

If you have a bit of cash to spend you can always buy links off of related websites. This can be as simple as messaging a few website owners, or hiring someone to build the links for you.

Either way, when buying links, check a few things

  • The PR of the website
  • How often the site is updates
  • The number of links on each page (If the website is full of link, avoid!)
  • The traffic to the website.

Avoid Overzealous Link Building Techniques/Websites

While link building can be a great way to improve the SERPs of your website, you can go too far.  Matt Cutts, the public voice of the Google programming team has voiced on several occasions how paid links are often found, and reciprocal link building to unrelated websites can often leave a website with lower search engine rankings, or even a banishment to the suplimentary Google results (Somewhere you do not want to be!)

So lets go through each of the link building techniques, and tell you what you need to avoid.

Reciprocal Links

Avoid creating hundreds of reciprocal links, and even more importantly do not create links from your website to another on completely unrelated subjects

Buy and Sell Links

Again, keep the links related when buying or selling links. Matt Cutts has mentioned on several occasions how the Google algorithms have some extremely advanced techniques to discover if a link has been bought or not.  Both websites which sell large amounts of links, and websites that buy large amounts  links can be penalized for this!

At a recent conference two self proclaimed SEO specialists were complaining how they have had websites dropped from Googles rankings for no aparent reason.  It took Matt Cutts less than five minutes to discover that not only had they been buying links, but they had been buying links from the same provider.  If a person can discover this, so can the Google Algorithm. 

How to Check Your Backlinks

Checking for valid backlinks is not as easy as it once was. Yahoo shows all teh links to your website, no-follow or otherwise (Even if it does not count them)

Google's Link: command has been changed to show only a proportional representation of a websites backlinks to prevent what amounts to commercial espionage.

After re-reading a lot of trustworthy sources on the internet, and spending some time watching Matt Cutts video blogs, I have found that Google Webmaster Tools is the most accurate way to check Backlinks to your website.

The downside is that you can only use Webmaster tools on your own website, not sites such as Hubpages, in these cases you may have to use values such as Link: on Google, and Yahoo Site Explorer to give you an approximation of back links to your website.

A quick warning here, you can buy simplistic tools online to check backlinks (Generally sold,inaccurately as SEO Expert software), my advice would be to find free software that does the same thing (There are some fantastic Firefox and Chrome Extensions which will do this).  Also, be aware that these will only check the Google Link: command and Yahoo Site Search, both of which, as stated here, are fairly unreliable!

Conclusion to Backlinking

Backlinking is a great way to get your website known, and an essential part of the SERPS algorithm on websites such as Google. However it is important to backlink RIGHT, it takes time and effort to backlink correctly, to acheive good SEO. If you try to rush this, or use short cut tactics such as no follow social bookmarking, you will not see the same benefits as if you had used a Do Follow site, and submitted quality content.

The truth of the matter is though, that the best links to have are the ones which Google tell you that you should have, organic, natural, backlinks. backlinks that are from people who are genuinely interest in your website and want to share it with others. These backlinks are the hardest to get, but by far the most valuable!

As with everything in life, SEO is not as easy as it looks, and you will have to put a lot of work in. Nevertheless, If you work hard, you can use backlinks for success!


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    • Bard of Ely profile image

      Steve Andrews 

      7 years ago from Lisbon, Portugal

      I have just voted up for this awesome hub! I often wonder if I will ever understand all this stuff but you definitely do!

    • Jlava73 profile image

      Jennifer Vasconcelos 

      7 years ago from Cyberspace and My Own World

      Awesome Info!

    • b2b-sales-europe profile image


      7 years ago from Berlin, Germany

      Despite the changes in algos still valuable advice! We are also building organically, we don't believe in buying links!

      Keyword research is for us always the starting point. Most people seem to forget to analyze rankings and keywords of their competitors.

      Keep on going!

    • elucidator profile image


      7 years ago from SoCal

      Great information to keep building my traffic. I have been signed up for 3 years, but have only been really posting consistently the last three weeks. This kind of information gives me direction to do more research. Thanks.

    • Adams-ebooks profile image

      Adam Finan 

      7 years ago from Worldwide

      Excellent post. Alot of valuable information! I am focusing on creating new content myself.

      What is your opinion on Article Submitter software such as Article Robot?

      I haven't purchased it yet but feel as though it could be a good tool for creating backlinks to my website. Do you think it creates 'useless articles' from one good one?

      Cheers - Adam

    • profile image

      dj ny 

      8 years ago

      awesome post, thank you for sharing. It seems there is still a lot of confusion over do follow bersus no follow inlinks. Some sites which have a high PR have tons of no follow inlinks.

    • thehemu profile image


      8 years ago from New Delhi, India

      i have checked bing and yahoo brought me traffic even without too much backlinks. If you invest in fresh content it works for you.

    • DIY Backlinks profile image

      DIY Backlinks 

      8 years ago

      Google seems to not like people creating their on backlinks and anchor text links now but I don't know what they can really do about it.

    • Beth Mollenkamp profile image

      Beth Mollenkamp 

      8 years ago from Maryland Heights, MO

      I found this very helpful. Thank you. Looking forward to reading more from you.

    • profile image


      8 years ago

      This is an awesome guide and real eye opener. I will shift my future focus on DoFollow backlinks and proper SEO. Thank you so much.

    • HikeGuy profile image


      8 years ago from Northern California Coast

      I'm just getting back to Hubpages. Thanks for your detailed report on this -- you've answered many of my questions. It's a big time-saver.

    • profile image


      8 years ago

      Thanks for the great articles on backlink with some very interesting link to more details information.

      Thanks and Regard


    • profile image


      8 years ago

      Google always at the front to develop SEO. The most recent set of rules puts more emphasis on backlinks as not only amount, but more the backlinks as quality. Backlinks is a vital element for search engine ranking and therefore it is an important step in search engine optimization. We can say backlinks are incoming links to either a definite page on a website or to the main domain itself.

    • KarinaKate profile image


      8 years ago from Southern USA

      Does anyone have a list of free article directories that are well regarded by Google...that will add to one's "Google Trust?"

    • thisisoli profile imageAUTHOR


      8 years ago from Austin, Texas (From York, England!)

      Glad you liked it :)

      Yoovie, you can get value from backlinks, however you can get much more value from article directories.

      Pagerank is only a small factor in determining Google serps. You will often hear people talking about Google Trust, This is a generic name for a large number of things which determine Googles 'trust' of your website, and links from bad neighborhoods (Which Definitely includes directories which simply amass links) can hurt the trust Google places in your website.

    • bigpinelodgebooks profile image


      8 years ago

      This is excellent information and I'm bookmarking it for future reference. I'm overwhelmed with all of the technical stuff and need time to process it all. Thanks for your research.

    • Yoovle profile image

      Lin Poa 

      8 years ago from at the beach

      Nice article, you've got some knowledge, but you probably don't have experience with the directory links. Directory links are the easiest and most reliable way to get do follow backlinks to your website. I have 5 websites which I got to PR 3 in just 3 months after I had bought them, and only used directory submissions. Matt Cutts also says that they value the links, which they know had to be approved by an admin. The higher PR directories are really worth it, there's a lot of them and they are free as well!

    • profile image

      Market Research Surveys 

      8 years ago

      Great advice. I have only been doing half of this, but now I know the half that I was missing.

    • KarinaKate profile image


      8 years ago from Southern USA

      The information in this hub has answered a lot of questions for me. Thanks so much!

    • profile image


      8 years ago

      Awesome .thnx for this.i had doubt about backlinks but now it is clear . thnx again .

    • Hubman007 profile image


      9 years ago from United Kingdom

      This is a really excellent hub and i shall be bookmarking this.

    • danatheteacher profile image

      Dana Rock 

      9 years ago from Pacific Northwest

      This is a really good hub on the subject. Thank you!

    • nikipa profile image


      9 years ago from Eastern Europe

      Awesome! Thanks! :)

    • film critic profile image

      film critic 

      9 years ago


    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      @ Surf Traveler - Google is usually pretty good at picking up backlinks, they should appear fairly quickly, however there are often delays in Webmaster tools, which can be annoying.

      I personally don't worry about it, and just keep on linking!

      @ Film Critic I know the links to new hubs used to be do follow, I have not checked in a while though. While internal links have value, I think it is important to bring in external do follow links as well!

      I personally create a lot of Hubs and focus on the ones which are naturally successful, however Hubbers such as Misha invest a lot in backlinking strategies, which pays huge dividends on a small number of hubs.

      These are both pretty viable tactics, and it is a personal choice. I feel there is more to risk in paid backlinking services though!

    • film critic profile image

      film critic 

      9 years ago

      Hello Oli, Thanks for the well written and clearly presented information. I've read a handful of hubs looking for the same information, and this is the first time that it actually made sense.

      I would like to ask a related question. Are you in fact creating backlinks simply through creating more content? Everytime you create more content, there is another link on your profile - so is that then moving your profile higher in the rankings, which in turn pulls the individual hubs with them? Or are your hubs entirely independent of the links attached to your profile?

      I guess the bottom line question is that if you had to choose between simply creatling a lot of quality content versus various methods of marketing a handful of hubs - which would ultimately drive more traffic to your hubs? I understand that you should do both, but by seperating them, the answers become more clear.


    • surf traveler profile image

      surf traveler 

      9 years ago

      A very informative/detailed hub, thanks Oli. Question for you, I've got several do follow back links to a website I've had for two months now. Most of the back links have been created over a month ago. I've checked the HTML to verify they don't have the "no follow" tag. Yet, when I use Google Webmaster Tools it still doesn't show any back links. Is there a delay in Webmaster tools reporting backlinks?

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      No Follow links can get you indirect benefits, Ie. someone might follow a wikipedia link and link to your site.

      However the websites of both Google and Microsoft clearly state that their search engines do NOT crawl nofollow links. They express this statement strongly, and have included it in press releases.

      It takes a bit of digging, but you can find all of this information on the websites of the search engines. This is much more reliable than working off information provided by third parties!

    • JamesCurtis profile image


      9 years ago

      I don't think you are enirely right about nofollow links. I have had pages on my site that have only no follow links get indexed much to my surprise. I have also seen a SERP bump (but not page rank) after a nofollow wikipedia link.

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      Nice to hear you are finding it useful for backlinks, good luck with the forum!

    • rajan1311 profile image


      9 years ago from bangalore, India

      great hub buddy, helped me a lot. Just a doubt, I have my own forum now, I wanted to know what kind of links hurt the rep of a forum , what kind of links i should not allow in forums.

    • 6hotfingers3 profile image


      9 years ago

      This is a great hub. For newbies such as myself, you broke the mysterious language code regarding back-links. I read most of the topics in this hub. They are bursting with valuable information. I feel much better and feel more focus has come into my adventure down the hub pages road.

      Keep up the good work!

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      RSS feeds on websites generally don't give a backlink. You have to use a certain type of RSS feed script on a website which creates HTML code and displays it.

      Many RSS feeds do not actually create visible links, but instead work of things such as Javascript.

      If you ar enew to the game, all that might not mean too much just yet. My honest advice would be however to work on content!

    • LeanMan profile image


      9 years ago from At the Gemba

      Very good hub, I am new to this and have been trying hard to gain backlinks to both my Hubs and my blog..

      I have noticed that the backlinks from my hubs to my website are counted where I have placed them, but the links from my RSS feed when I have used it on a hub have not been..

      Have also noticed a lot of bookmarking is no-follow so as you say limited value. I have been very much sticking to articles and blog listings to gain my backlinks.

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      Hi Pamela,

      yes that's how you create a link, a backlink is simply a way of describing any link which points towards your own website!

    • Pamela Kinnaird W profile image

      Pamela Dapples 

      9 years ago from Just Arizona Now

      Okay, so a back link is when I color a word BLUE and do the link thing to it, pasting in the url to the box. Is that right? That's if I'm creating a hub -- otherwise if there are ways to make a backlink, I don't know about them. The one part I do understand is the list you gave as to 'do follow' sites like Blogger. Thanks for the good article which I'll save and understand a bit at a time -- as I keep reading and slowly grasp this stuff. Thank you.

    • borge_009 profile image


      9 years ago from Philippines

      Im new to this thing and thanks to you I now understand about backlinks.

    • Rafini profile image


      9 years ago from Somewhere I can't get away from

      Very informative. I'm not yet ready for my own website, my when I am that's where I'll go! Thanks for sharing the info.

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      You just have to scroll across with them, Hubpages makes it quite akward to paste code examples :)

    • kea profile image


      9 years ago

      Thanks for the great info on Backlinks! I've been doing a lot of research on SEO recently and also wrote an article on backlinking. The pictures of your "do follow" and "no follow" examples seem to be messed up. Anyway, thanks for all the great info!

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      look for the bit in the above article which says "how to get do follow baclinks" ;P

    • ruanz3 profile image


      9 years ago from South Afirca

      Thanks for the graph, but where do you get do follow backlinks? I have no idea where to get it.

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      I have included a graph to show teh value of backlinks, might help you out!

      I personally do not do much in the way of social bookmarking, however some successful people swear by it. The hard part of SEO is getting organic backlinks to your site, Social bookmarking can help with this by giving a boost to your organic web traffic, some of which may decide to link to you.

      Your blog might only be PR2, however if it also has a few sub pages at PR2 and PR1, it will soon add up to a lot of link juice, remember that PR is based on a page by page basis.

      Your Hubs might not have much PR yet, however I found that some of my hubs naturally rose up to PR2, without me having to do any work!

      Hope this helps :)

    • ruanz3 profile image


      9 years ago from South Afirca

      Thanks this was useful. I didnt know social bookmarking was this useless, but i will still do it to get my page crawled faster and get traffic. So slashdot, delicious, reddit, digg and stumbleupon are all no follow?

      Actually that was a mistake, your site doesnt get crawled faster with a no follow link. This means social bookmarking is almost useless! I can get do follow links from my wordpress blogs. How much is one back link worth?

      Oh man im confused with backlinks. A link from my blogs wont be worth much if it doesnt have a high page rank right? Which it doesnt. I guess the only way to get backlinks is to link my hubs together. But then what if your hubs dont have a high PR either?

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      Glad people are finding it useful :)

    • shabarigirish profile image


      9 years ago

      Very helpful hub Thisisoli. I got lot of information from your hub.

    • She-rah profile image


      9 years ago from Petersburg, IL

      Ok, got it Oli, Thanks Again! I am with Shetoldme and sticking with that for now. Backlinking has just been a real pain for me and Shetoldme is pretty easy to use. You have very informative hubs, I wish I had found you sooner!!!

    • websclubs profile image


      9 years ago

      I sure can use this help with backlinks: it helps a lot Oli Thanks great hub.

    • profile image


      9 years ago

      Wow, what a fantastic, comprehensive article. Kudos! I don't do a lot of it, have found it to not be worth my time. Anyway, this is fantastic information.

    • 1337guy profile image


      9 years ago from Ohio USA

      Matt cutts is a tool , links account for 60% of the pie for SEO value, with 35% being content and about 5% to other factors.

      Just get a bot to do all the link dropping , spend the rest of the time on content, OR you could outsource the content to a Indian with halfway decent english skills, and spend the rest of the time managing the empire.

    • myownworld profile image


      9 years ago from uk

      Book marked this one too! Finally I'm beginning to make sense of these terms...takes time, but hubs like these truly help! Thank you for the great information...:)

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      A backlink is any link that is directed to your website!

      a no-follow link is basically a link which has had the No follow attribute specifically added to it. This can sometimes be out of your control, however a link on your own website would be do follow.

      If you look on the page source of a no-follow website you should be able to find the no-follow tag. A do follow link is a link WITHOUT the no follow tag, there is no 'real' do follow attribute! a simple normal link will generally be do-follow :)

      I will post an example of a no follow vs do follow link shortly, it will have to wait though as I have just got back from the US embassy and I am knackered!

      I may have directed you to Hubpages, but I wish you had signed up with my referal tracker!

    • Lynda Gary profile image

      Lynda Gary 

      9 years ago

      Really good / informative ... BUT:

      What is a backlink?

      I'm one of "Those" people who doesn't seem to know the basics, and therefore cannot get the full value from articles like this one. It presumes the reader already knows something he/she doesn't (like me).

      By the way, I think it was YOU who directed me to HubPages via something you have posted "out there, somewhere." Was it your link to this site from that article that is referred to as a "backlink"? How is a backlink different from any other link we put in our work? And, how do you make it a Do Follow as opposed to a No Follow (or is that beyond your / our control?)

      SO much to learn. So little time...

    • Dzierba profile image


      9 years ago from New York

      Google knows if you promote your site with links from another site you built becuase it checks IP addresses between linked sites to see if they could have the same owner.

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      I am currently out of commission, however I intend to add information on paid backlinks to this hug, notably from sources such as this,

    • profile image 

      9 years ago from Somewhere on the highway....

      Nice hub,as you now alot about links write an article about the value of each link with a rank from 1 to 10

      lets say forum signatures quality from 1-10 =1 low value on serps low value on pr,article submission do follow 1-10=9 high value on serps high value on pr(depending on number of outgoing links).......i think it will mean alot to us hubsters and make everyone work more quality than quantity choosing the sweets spots :)

    • LRobbins profile image


      9 years ago from Germany

      Great hub! I didn't realize that there was such a big difference in no follow and follow links from a Google perspective. Thanks for the info.

    • shazwellyn profile image


      9 years ago from Great Britain

      Great stuff Oli! You are an ever increasing resource to me. Thanks mate! x

    • Cheeky Girl profile image

      Cassandra Mantis 

      9 years ago from UK and Nerujenia

      Hy. Thanks for the heads up on backlinks, It slightly goes against what another hubber said in an advice hub I read, but maybe you know something here! Your rating is higher also! LOL! That always helps! Another great gem to add to my collection of valuable information hubs! You got the job!

    • Cagsil profile image


      9 years ago from USA or America

      Thank you very much. I bookmarked it to read again. :)

    • JYOTI KOTHARI profile image

      Jyoti Kothari 

      9 years ago from Jaipur

      Hi thisisoli,

      it is seen from Your hub that you have done lot of research and collected lot of data before writing this hub.

      You have rightly given information. Linking through Videos is a good idea.


      Jyoti Kothari

    • mynameisnotpaul profile image


      9 years ago from Kentuckeh'

      Very good information. I'm still very new to all of this, and I'm trying to figure out the direction I should take with my writing. Thanks for the info! :)

    • melpor profile image

      Melvin Porter 

      9 years ago from New Jersey, USA

      There is a lot of good information in this hub. Thanks.

    • Sue Adams profile image

      Juliette Kando FI Chor 

      9 years ago from Andalusia

      Useful info. More work to do.

    • easyspeak profile image


      9 years ago from Vancouver

      great hub! thanks for sharing!

    • profile image


      9 years ago

      Good article. Even though Digg is nofollow it has worked well for me. SheToldMe is one social bookmarking site the has do follow links.

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      Thank you, it highlighted something I had missed in the article!

    • Susana S profile image

      Susana Smith 

      9 years ago from UK

      Oh yes, just checked in webmaster tools - thanks for the reminder as I haven't used it for a good while. Webmater tools is showing 196 links which is a bit better than 4, lol! Thanks for the heads up :)

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      Thanks Susana, DMOZ is picked up by google though, and is a do-follow directory, I have a website in there, many others however did not make the cut!

      Use Google Webmaster Tools to check your Backlinks, since I only found out recently that Link: gives a proportianal representation of your links, not your entire list (This was changed to stop people sabotaging other websites by competing for the exact same keyword backlinks +1)

    • Susana S profile image

      Susana Smith 

      9 years ago from UK

      This is a grat article on backlinks Oli :) I rarely do much to backlink for my own stuff. Like you say it's mostly a waste of time. Google is counting so few backlinks nowadays it's extremely hard to get one that they will count. They don't count any directory links including DMOZ!

      Yahoos is counting 168 inlinks for one of my sites, yet google is only counting 4 (2 of which are from hubpages)! I think getting our work out there through pings and social bookmarking really helps with organic links and people then (hopefully) bookmarking our stuff. I spend much more time on keyword research and page optimization.

      Great Job!

    • thisisoli profile imageAUTHOR


      9 years ago from Austin, Texas (From York, England!)

      No follow can still be a good boost to your traffic, have you tracked it's conversion rates?

      If you have managed to get high rates of converting social bookmarking traffic, then you need to be teaching me! :D

    • skyfire profile image


      9 years ago

      One interesting thing i have found out from Analytics(GA/Mint) is that most of my traffic comes from nofollow sites(Social/Non-social networks). I really don't mind getting links from nofollow as it is driving me some traffic. I have not much success with directory submission though. Nice hub as usual,thisisoli.


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