ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Tips for Advertising on Facebook

Updated on April 7, 2014
Rosie writes profile image

Rosie is a library media specialist. An avid reader and life-long learner, Rosie enjoys sharing her knowledge and expertise in many areas.


How to Advertise on Facbook

Facebook Ads

If you already have a Facebook account, then advertising on Facebook is only a few clicks away. If you don't, then you will need to create a Facebook account. You do not need a separate account to create advertising ads. A personal account will allow you full access to the tools you will use to create your ad.

You will also need to provide payment information to Facebook. The easiest way to do this is through Paypal, if you already have a Paypal account.

Facebook ads can be useful to small local businesses. They are also great for online businesses, as they provide a link directly to your business site. Ads could also be used to attract readers to certain informational sites online. Facebook ads are easy to create, manage, and delete. See below for specific instructions on how to create a Facebook ad.

Have you ever placed an ad on Facebook?

See results

Tips and Instructions for Creating a Facebook Ad

Step 1: Open your facebook account. Go to the toolbar at the top and click on the far right icon (looks like a wheel). Click on "Create an ad." From here you can manage your ad later.

Step 2: Choose a URL destination and type it in the space provided. When your ad is clicked on, this is where your ad will take people. This is a great way to allow customers to get your website.

Step 3: Scroll down to "Choose your audience." This part is very important. You can weed out the people that would not be interested in your product or service, and target the ones who would.

Step 4: Here you can narrow your audience by selecting state, city, or zipcode. You can also include cities within 10, 25, or 50 miles. This is great if you are a local business.

Step 5: Next choose the age minimum and maximum of your target market. Then choose the gender, or all for both male and females. This could come in handy, depending on your product or service.

Step 6: Next you can narrow your audience even more by interests. For instance, if you are selling jewelry, you may want to target audience members who like jewelry. This is a great tool for targeting customers who are most likely to purchase your product or service.

Step 7: In the next section, "Connections," you can narrow your audience down to only people connected to a certain page, ap, or event. This would probably not be preferable, unless you were hosting an event.

Step 8: Next you can choose "Friends of a Connection." Leave this field blank unless you want to narrow down you audience to only the people whose friends are connected to your page, ap, or event.

Step 9: The last thing you will do is select your pricing and schedule. You can select a daily budget or a lifetime budget. For instance, if you ad will run for 30 days, you can set a daily budget for $2/day, meaning you will spend no more than $60, or you could set a budget for the lifetime of the ad, which would be 30 days.

Step 10: Next, go to "Campaign Schedule" and click on the check, which will uncheck the box next to "Run my campaign continuously starting today." Immediately you will be shown options for dates to choose for you ad to run. You will choose a start date and an end date. The end date can be changed later if you choose.

Step 11: Now it is time to review your ad. Click "Review Ad". Here you can make changes as needed. When you are done, click "Place Order".


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)