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How to create and deliver unstoppable value in business and life

Updated on May 3, 2012
lemmyC profile image

Ben is scientist, teacher, researcher and author who loves to help you to be more, do more and achieve more. He is an Amazon kindle author

Tips on how to succeed in business and life

Most people wake up one morning and they tell you that they want to start a business. Primarily, it is important to ask yourself why. That is, “what’s my motivation to starting a business?” Motivation answers the question that is uppermost; as to the reason for the business to come alive. It is the energy that will fuel the long toil of creativeness energy and innovative efforts to bring the business to birth. Money should not be the original motivation for starting an endeavour, although it is part of it. A great business is based on great ideas, nurtured strategic decision to create enterprises that deliver values in terms of products and services to the customer. The satisfaction of a customer is the basis for staring a business. Profit in such business is the result of satisfying a customer. This is the basis to building a successful and lasting enterprise.

In this article, I will be describing what I think are the essential ingredients o how a business can create and deliver value to the customer.

What does the customer call value?

In any business you have internal and external customers. Who are your customers (internal/external). Your internal customs’ are those people that you have to deal with day bt day as to enable your business move forward. There are your co=workers within your organisation. Your external customers are tse you will be depending on to deliver your product or service. Satisfying these players is the foundation to becoming an astute and discerning businessperson.

Most people start out in business without considering this all-important question. “What does the customer call value.”?

Being able to determine the wants, needs and aspiration of the customer is very important. This is because what the customer calls value is the real value.

How can I meet the need of the customer and deliver the best service or product?

Having identified what the customer call value; the next thing is to develop strategy to deliver these product or service to the customer.

You then need to ask yourself these all-important questions which are necessary in your service delivery.

“How can I improve this product or service so that it enables the customer to experience a greater actual result?”

“How can I add greater value? How can I make my product or service or treatment and the way in which I make it available, the very BEST in its category?”

“How can I create and deliver something that will bring

innovation and result to the market place I am interested in, or skilled in, or have an idea for?”

Remember that rewards follow service, getting follow giving, and making an impression follow making a difference.


When THAT’S your purpose and unrelenting focus, you’ll

succeed in great measure. And you’ll attain business and personal wealth also in great measure.


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    • lemmyC profile imageAUTHOR


      7 years ago from UK

      Thanks Tonymac03. Appreciated your comments!

    • tonymac04 profile image

      Tony McGregor 

      7 years ago from South Africa

      Excellent Hub. Thanks for all the good ideas and advice.

      Customer service is vital.

      Love and peace



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