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Using Twitter for Promotion

Updated on March 12, 2011

Twitter is a popular social networking site that offers huge potential for promotion. It makes it possible to instantly reach huge numbers of people, and to do so with just a short message, rather than having to spend time and resources creating a longer or more complicated advertising campaign. When Twitter promotions are managed well, they can be very successful, but when it is done poorly it can be a complete waste of time.

Businesses and individuals who have something that they wish to promote on Twitter need to understand how the social network works. Twitter is all about short messages, frequent updates and interaction between users. It is, therefore, important to be able to create concise promotional messages, to regularly add new content and to react to any comments or questions that are generated by other users of the site. 

Before beginning a promotional campaign on Twitter, it is a good idea to spend some time learning about the site and how it works. Reading the tweets made by other users of the site will help to illuminate the abbreviations and styles of writing that are commonly used. Looking at the tweets used by other people and businesses for promotional purposes will be particularly useful since it will be possible to see how successful these campaigns have been.

People who want to use Twitter for promotional purposes will also find that it is useful to build up a good relationship with other users of the site, particularly those who have themselves attracted a lot of followers. It is a good idea to follow successful users who tweet about topics that relate to the product being promoted, and to try to begin a conversation with them, for example by commenting on one of their tweets.

Twitter users like to interact with one another. They will comment on posts, or even carry out extended conversations through Twitter. In order to attract attention and gather a large crowd of followers on Twitter, it is important to listen to what other people are saying and to respond to them. 

In order to promote something successfully on Twitter it is important to attract as many dedicated followers as possible. These followers are the people who will regularly read the posts that are made and who will be most likely to re-tweet them, discuss them, or otherwise draw the attention of other Twitter users to them. The content therefore needs to be interesting and regularly updated in order to continue holding the attention of the followers.

Promoters should view Twitter as a chance to converse with their customers and potential new customers. It is important to avoid being too forceful when promoting something on Twitter, since users of the social network are unlikely to be interested in following a feed that is composed solely of advertising. Promotions on the network need to be more subtle. Using Twitter as a place to notify customers about new products, to allow people to discuss and review products, or to talk about topics which are related to the products being promoted will be more successful than simply posting ads.

Every tweet that is posted on the site can contain a short promotional message, hash tag or link to the site being promoted, in addition to the other content. The advert should look interesting enough to encourage people to click on it and find out more, and the message should relate to the product being promoted, but it should also be interesting, informative or entertaining in its own right.


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    Jeff_McRitchie 6 years ago

    This is a pretty good overview on how to use Twitter for promotional purposes. I voted it up.