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Your brand, the benefits of sharing

Updated on August 26, 2012
Sharing with friends
Sharing with friends | Source

Sharing and your brand

Social media is to be used for creating an interest in you and your brand. As a writer you are the brand. In the case of smaller internet businesses this is also the case. As the internet continues to change social media will continue to gain importance. It is the ultimate word of mouth and has increasingly taken precedence over search engines as a way to gain customers and followers. It is a trend which will continue to increase over time. Word of mouth has been used effectively for centuries to increase a company’s revenues.

Word of mouth

Word of mouth only works when each person understands that you have knowledge about what you are sharing. Take the case of the movie you watched last night. Having seen it you now have information of value to people who have not yet seen it. An article you have read works the same. With social media you share your insights as well as the link to the article so if they have an interest they can read it also. Your insights as well as the title and summary create interest.

Cut your workload

When you think about your brand, you want to consider what you can share written by others which will enhance your articles or business. Make a list of writers who write articles which somehow enhance your message. Share them on your social media as a way to cut your workload reducing the need to create new content.

Time savings for business people

This is especially important in business. Content creation often takes more time than looking over content created by others which often contains something of value to your visitors. Consider also that sharing the work of another helps them rank better on a search engine as their sharing will help you.

Best social media for readers and buyers

According to Paul Williams (owner of a page rank three social media and blogging website) as well as others we have talked to. If you want readers or customers the best places to share are Google +, Pinterest and Facebook,. Facebook is where a lot of people research information however higher percentages buy what they see on Pinterest. Google + helps most with page rank.

Why Google +?

Google + is effective because it allows one on one conversation easily. It is the most effective for search engine ranking as well as sharing with friends. At the moment search engine ranking is an indicator that you know what you’re talking about, in time it is believed even this will change.

Benefits of Pinterest (Pin it)

With Pinterest, if you are a writer who earns from advertisements surrounding your content you are now reaching people who are closer to making a decision to buy. If your ads and content match your chances of making a sale have increased dramatically. As a business owner you are reaching a higher percentage of people who are potential customers with money “in hand.”

Social media and personal contact

Social networks you must remember are about creating personal and business relationships. Too many people are not using them properly. There are many cases where people accept anyone willing to follow and never have personal contact with those who are following. It will always be the one on one conversation which make social media worthwhile. The idea is to make every member of every social media you use feel like you are talking to them personally after you have made personal contact.

Most effective when you have talked on a personal level

When you’re social media is properly in place the benefits of sharing will be of more help to your brand. You are now sharing with people you have talked to on a personal level. They are going to have more interest in what you are sharing because they feel you truly care about them. It is never too late to have personal contact with those who are friends and followers you have added. If they are still on your social network chances are they have found something of value you have shared.

© June 17, 2012 12:00 PM CST Dennis Thorgesen, All rights reserved.

© Updated Aug 26, 2012 5:20 PM CDT Dennis Thorgesen for Lisech eMarketing. All rights reserved.


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    • wheelinallover profile image

      Dennis Thorgesen 5 years ago from Central United States

      tammyswallow I have a friend who sells watches from a simple website. He does really well using social media. People like and share his website and content all the time. He writes about the jewels they use in watch making.

      It is rare that he doesn't have ten comments with at least five talking about his content. He posts new content at least three times a week. Others share his work every time he posts. This wouldn't happen though if he didn't share for others. It all comes down to reputation. If you gain a reputation for sharing, others don't have a problem sharing for you.

    • tammyswallow profile image

      Tammy 5 years ago from North Carolina

      These are very helpful tips. I think I can apply this to my simple online jewelry store. I think it would be more successful than just random jewelry. Lots to think about!

    • wheelinallover profile image

      Dennis Thorgesen 5 years ago from Central United States

      I have been sharing the content of Hub Pages writers in one form or another since shortly after I joined Hub pages in Feb 2011. It has been rare for me not to find something of value to share.

      There is enough information here to have a search engine availble to anyone on line, I wonder why the only one I see is on site. When are they going to create a

      Thank you Brett for your kind comment and share.

    • Brett.Tesol profile image

      Brett Caulton 5 years ago from Thailand

      Sharing interesting and relevant information with your followers will usually be beneficial ... so long as you don't overdo it. It helps your online presence, others and your followers!

      Shared, up, useful, pinned and tweeted.

    • wheelinallover profile image

      Dennis Thorgesen 5 years ago from Central United States

      Thank you Brett. When something someone writes adds value to our business we enjoy sharing. With a few we have gone far "outside our keywords" to share something which we believe will help even a few of our friends and fans.

      Keep writing the great blogs you do. Although we have been sharing for over a year, we believe your writing style has many others sharing and openly than what was happening before. My brand is branding so when I see well branded writers I enjoy passing their work along too.

    • sgbrown profile image

      Sheila Brown 5 years ago from Southern Oklahoma

      I have been using Pinterest for some time now and not only enjoy it, but I do get quite a bit of traffic from it. I can't really tell how much traffic I get from Google+, but I have been utilizing it as well. You have given us very good information here. Voting this up and useful! Have a great day!

    • Brett.Tesol profile image

      Brett Caulton 5 years ago from Thailand

      You are bang on with this. Content of writers needs help to be spread and the writers won't complain if you share their work. Moreover, you are providing interesting articles and useful content to your brand and followers.

      Shared, pinned in 'Awesome Hubpages' and voted across.

    • wheelinallover profile image

      Dennis Thorgesen 5 years ago from Central United States

      Thanks Mary, as an internet marketing company we really like Google +. It helps with ranking for our websites as well as being one of the simplest programs to talk to people who have commented on our posts. We now have to move the hub link to another platform to Google + share. It takes more time.

      Our sub domains on hub pages are considered either blogs or websites so Google + sharing helps them rank higher. We don't have a tangible product until it is created so making "Sales" is not what we are about. It takes about a month to do what we do for companies.

    • mary615 profile image

      Mary Hyatt 5 years ago from Florida

      You always give such good advice to your readers! I really like Pinterest, and get some good traffic from them. I haven't utilized Google+ so much. I voted this UP, and shared with my followers. Goodnight.