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You Aren't Using Youtube Video Marketing Yet? Your Competitors Are!

Updated on August 14, 2011

Video Marketing with Youtube!

You Aren't Using Youtube Video Marketing Yet? Your Competitors Are!

If you have a blog/Website and you want to reach more people and share your ideas, or an online business where you want more customers; Then you really need to be creating your own videos and uploading them on Youtube. Because, If you are not doing this and your competitors are, then they are taking away your potential customers. Aren't they?

According to Compete.com: Youtube has 86,127,255 million unique visitors daily. Moreover, of the 86,127,255 million unique visitors, 25% of all referrals come from Google.com

Furthermore, I like to think of the first page of Google, as a 'Monopoly' board. The strategy is to buy properties before your opposition does. Google is no different. You have 10 organic listings...free listings. These are the most valuable properties on the Internet today, because they represent the FIRST companies that an Internet user is going to see. Wouldn't you like your business to be there? I sure would...and I am on Page 1...numerous times. Because I submit VIDEOS, not web sites.

Remember, that every slot you fill, is one LESS slot for your competition. All things being equal, the business listing that the customer sees FIRST, is usually the one that gets the first call. So, like 'Monopoly', your strategy not only is to 'FILL' every slot on Google's page, but also, to 'DENY' that slot to your competition. If the clients don't see them, the customers won't call them. If they see 2,4, or 6 of your links on Page 1, who do YOU think they'll call?

Fill up the niche slots. Most of your competitors are trying to 'optimize' their websites to the top. Let them fight it out. By the time they figure it out, you'll have all the niche slots filled.

How To Upload A Video To YouTube

What Is Youtube? - IT IS FREE VIDEO ADVERTISING!

YouTube is the world's largest online video community allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and act as a distribution platform for original content creators and advertisers large and small. YouTube is based in San Bruno, CA and is a subsidiary of Google, Inc.

How Can Youtube Help Market Your Product Or Service?

Okay let us do some math!

If you create a viral video that got 1 million views to your video and only 3% of viewers visit your site (30,000.00 visitors) and only 3% of the 30,000.00 visitors signed up or purchased something from you, then you would have made 900 sign-ups or sales! What do you think of that? All for Free and All because of a simple little video that you created and placed on youtube.com. WOW!

Are you ready to learn how to create a video? Well then, let us continue on to the good stuff.

finding your niche - niche market selection

Defining Your Niche Market

First Let Us Define What a Niche Market Is:

A niche market is a focused, targetable portion of a market.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.

For instance, instead of offering cleaning services, a business might establish a niche market by specializing in blind cleaning services.

Why should you bother to establish a niche market? Because of the great advantage of being alone there; other small businesses may not be aware of your particular niche market, and large businesses won't want to bother with it.

Moreover, the trick to capitalizing on a niche market is to find or develop a market niche that has customers who are accessible, that is growing fast enough, and that is not owned by one established vendor already.

How Do I Make A Video?

How to Make a Youtube Video For Free!

I love the word free! it has such a wonderful ring to it; Don't you think so? Well, on to the purpose we are hear for:

Making your video is not hard.

I know it's very difficult to get a video with 1 million views, but take a look at Youtube and see what videos are that popular. Why are they so popular? What is so good about them? It's not the production value, it's not because they have celebrities or cost a large amount of money to create.

These videos are crazy popular because they are extremely funny, or cool, or amazing for some reason. The videos can be planned or spontaneous, but they are NOT selling something, they are NOT outwardly trying to get customers or build their mailing list. Therefore, If you want to create a viral video, you cannot be selling in the video, let the video do the selling for you!

Give the viewer something in your videos for free. Your customers are looking for something, so give it to them! Teach them something, give them information they are looking for, entertain them. Become an authority on your topic, and they will love you and gladly tell others about you. You don't need professional quality videos, but you do need to make them viewable and understandable.

The essential thing to master is submitting it. I use Microsoft's Windows Movie Maker. It does what I need, and its FREE with XP and Vista. Once I create my video, I use Google Free Adwords Keyword Tool for keyword research. Then, using my favorite submission program, I submit the video to multiple video sites automatically.

Create several videos, using the same keywords, but slightly different themes, and your listings will multiply. Try it, you'll be amazed at the results.

A Final Word

I hope you found this article informative and content rich. Please feel free to leave your comments and share your own observations. Send me an email if you have a request on a topic of interest or just to say Hello! It’s FREE to join my Fan club, Subscribe by Email, my RSS Feed, or simply join me here on Hub pages with a click of your mouse.

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Article(C)2009 - 2010 cluense, all rights reserved. Cluense creates articles and posts online. She creates articles on, accounting, entrepreneur, political issues, small business, society, relationships, taxes, work from home businesses, and Tutorials. She also has a strong passion for writing.

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    • EnjoyYourLife profile image

      EnjoyYourLife 

      7 years ago from New York

      Great advice! After years of simply being a You Tube video viewer, it's time for me to finally delve into making one. Thanks so much:)

    • cluense profile imageAUTHOR

      Katie Luense 

      7 years ago from Buffalo, NY

      That is awesome! I loved that you left a link here so everyone (including myself) can watch it and help you by linking it to our Hubs!

      I just love to use my fellow Hubbers Video's in my Hubs! Keep up the awesome work alphacleaning! I just watched it! Great job! I did not know all of that work went into stripping, cleaning, and waxing a floor! WOW!

    • profile image

      alphacleaning 

      7 years ago

      thanks, just uploaded my first video to youtube

      http://www.youtube.com/watch?v=_P1IH2IBAFU

    • cluense profile imageAUTHOR

      Katie Luense 

      8 years ago from Buffalo, NY

      Sure Thing habee! I will be right over! Let's Rock Youtube!!!

    • habee profile image

      Holle Abee 

      8 years ago from Georgia

      I'm still working on the Youtube thing! Could you just come over and do it for me?? lol

    • KoffeeKlatch Gals profile image

      Susan Hazelton 

      8 years ago from Sunny Florida

      Great information. Rated up, awesome and bookmarked. You have a clear concise way of writing. Love it.

    • Research Analyst profile image

      Research Analyst 

      8 years ago

      nice tips and helpful information I will bookmark it for later reference, thanks!

    • FredIndy profile image

      FredIndy 

      8 years ago from Queensland

      Great info here! Videos are definitely a integral part of content for SEO. The acceptance of succinct youtube vids seems to be spreading throughout industries and sectors, where they may once have been considered either a hard-sell, or novel. Power to them! Cheers

    • cluense profile imageAUTHOR

      Katie Luense 

      9 years ago from Buffalo, NY

      habee, Thank you for visiting and I am still rolling on the floor over your hub:

      https://hubpages.com/relationships/I-Hate-My-Boobs...

    • habee profile image

      Holle Abee 

      9 years ago from Georgia

      Great info. Thumbs up! Thanks!

    • James A Watkins profile image

      James A Watkins 

      9 years ago from Chicago

      Thank you very much for your graciousness. I am well pleased that you like "Mother Earth." :D

      Thank you for the tips and offer of help. I am leaving for two weeks to Israel but when I return I have a note to work on promoting my music in accordance with your advice. I'll get back with you then.

    • cluense profile imageAUTHOR

      Katie Luense 

      9 years ago from Buffalo, NY

      This is my favorite videos of your music:

      Mother Earth

      http://www.youtube.com/watch?v=Wf9FelsTWYo

      You guys have a great sound and you need to get it out there more. If I may suggest some live video footage along with some urls periodically spread out though the video would do wonders for your marketability and ratings on Youtube. IF you like you may post different song urls on my hubpages. I am starting to see 58% traffic from search engines on all of my hubs. It is another way of hubbers helping hubbers! The above is just my humble opinion. Hope it helps!

    • James A Watkins profile image

      James A Watkins 

      9 years ago from Chicago

      http://www.youtube.com/watch?v=5aiXQ9zMbUY

      This is one of my favorite videos of my music

    • cluense profile imageAUTHOR

      Katie Luense 

      9 years ago from Buffalo, NY

      As always it is a true honor. Thank You for visiting my hub and leaving such a wonderful comment! What is your youtube URL? love to have the URL on here to see it myself and share it with my hub visitors.

    • James A Watkins profile image

      James A Watkins 

      9 years ago from Chicago

      This is good advice. I have about 16 videos on YouTube of my original music but not a lot of people have seen them, maybe 100 each. I'll have to check into how to promote them. Thanks for the information!

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