Thank you for your question!
There are some few strategies out there you can find handy.
If you have a website with your products,then best way to drive traffic is from SEO (search engine optimization) for others to find your site on search engines.Otherwise you can use google advords-these are pay per click ads on google.You can also create video and put it on youtube to promote your site.
Create a backlinks etc.You can find answers on loads of questions on this site: www.moneymakershandbook.com
thanks and good luck!