One of the first things you need to establish, before you even consider the various Facebook marketing strategies, is what your goals are. Facebook marketing can help your business in many areas, from increasing your sales, doing market research, increasing brand awareness, positioning your business as an authority, improving the customer experience, and more. However, attaining each goal will require a different approach, which is why you need to figure out what you want Facebook to do for your business.
So, to make your life easier, you need to answer questions such as:
How are you expecting Facebook to help your business?
What will your business gain from being on Facebook?
Who are you prospects?
Who is your ideal customer?
What do you want your prospects to do or experience via your Facebook marketing strategies?
In other words, are you hoping they will become fans and eventually purchase your products or services? Or do you want them to do a little word-of-mouth advertising for you and thus increase awareness of your business?
Your expectations will help you determine the general direction and the tactics you will need to implement to attain your goals. The clearer you are as to why you are on Facebook, the easier it will be to come up with a strategy that is in line with the overall vision you have for your business. Remember, the key isn’t to become a Facebook marketing expert but to learn about and implement the techniques and strategies that will take your business to the next level.
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