How important is it for an online business owner to understand the psychology of his target audience
When you are dealing with your customer face to face, then its very important to you get into the mind of your customer and try to understand his needs. But in online business, you dont even know your customer, then how important it becomes to understand the psychology of the customer
if you've got time to waste, it's not important at all. if time is money to you, then you do your best to figure it out.
Whether the foundation of your business is bricks or clicks, the foundation of your marketing strategy absolutely MUST be a thoughtful and thorough analysis of, and development of profiles for, your target market.
Without an accurate appreciation for who your target customers are and what they need, feel, wish for, respond to, are turned off by and are willing to pay for, you have no way of knowing how to present your product/service to them so they'll respond with a decision to take the action to purchase it.
Commit to stepping back from your operation for a few hours (on a regular basis) to sit quietly and reflect on who your present and potential customers are; what need your product/service fills for them (and be brutally honest with yourself here - if you can't come up with an answer that satisfies you, then it's time to completely rethink your product from the perspective of the customer); and how you can best open a dialog with those customers to begin developing the mutual relationships that will pay off in sales now and loyalty forever.
For a thorough and enjoyable look at developing buyer personas and some great inspiration for marketing effectively online, take a look at David Meerman Scott's blog:
and his books, "The New Rules of Marketing & PR" and "World Wide Rave."
It's always important to understand who your customer is, and why they are buying your product. While you may never meet them, you still need to understand what motivates them. It's by analyzing this that you're able to determine where best to market your products and develop ideas.
Psychographics are important, and there is a disadvantage in online marketing because you don't see your consumers face-to-face and get that experiential feedback from them.
by Claire Carradice 2 years ago
As a small business owner, what challenges are you facing right now? What "keeps you up" at night?
by mlizardo2010 6 years ago
How can I make money online, without having to own an online business or paying for a membership?Im a full time mom, currently looking for work, but would like to make some cash in the meantime.
by Pablo_Gonzalez 7 years ago
Do you think it is important to build a personal brand in an online business?And if so, how do YOU build your brand?
by Bishop Abad A Perez 8 years ago
Of All The Online Business Ventures Out There Which Is Your Favorite? Why?
by Simone Haruko Smith 6 years ago
What advice can you give on starting a business? (Weekly Topic Inspiration)Are you an entrepreneur? Have you ever dreamed of starting your own company someday? What have you learned in the process, or what useful knowledge have you gained from your research? Share your findings as part of this...
by Motown2Chitown 6 years ago
http://www.news-journal.com/news/local/ … 00470.htmlI find myself disturbed by this story. I am a firm believer in the right of an individual to ask that his religious values be respected, but does that mean he should be able to demand that a privately owned business cater to those...
Copyright © 2018 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
|HubPages Device ID||This is used to identify particular browsers or devices when the access the service, and is used for security reasons.|
|Login||This is necessary to sign in to the HubPages Service.|
|HubPages Traffic Pixel||This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.|
|Remarketing Pixels||We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.|
|Conversion Tracking Pixels||We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.|