How important is it for an online business owner to understand the psychology of

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  1. Silver Camphor profile image69
    Silver Camphorposted 9 years ago

    How important is it for an online business owner to understand the psychology of his target audience

    When you are dealing with your customer face to face, then its very important to you get into the mind of your customer and try to understand his needs. But in online business, you dont even know your customer, then how important it becomes to understand the psychology of the customer

  2. profile image0
    TypingTornadoposted 9 years ago

    if you've got time to waste, it's not important at all.  if time is money to you, then you do your best to figure it out.

  3. RCSeefeldt profile image61
    RCSeefeldtposted 8 years ago

    Whether the foundation of your business is bricks or clicks, the foundation of your marketing strategy absolutely MUST be a thoughtful and thorough analysis of, and development of profiles for, your target market.

    Without an accurate appreciation for who your target customers are and what they need, feel, wish for, respond to, are turned off by and are willing to pay for, you have no way of knowing how to present your product/service to them so they'll respond with a decision to take the action to purchase it.

    Commit to stepping back from your operation for a few hours (on a regular basis) to sit quietly and reflect on who your present and potential customers are; what need your product/service fills for them (and be brutally honest with yourself here - if you can't come up with an answer that satisfies you, then it's time to completely rethink your product from the perspective of the customer); and how you can best open a dialog with those customers to begin developing the mutual relationships that will pay off in sales now and loyalty forever.

    For a thorough and enjoyable look at developing buyer personas and some great inspiration for marketing effectively online, take a look at David Meerman Scott's blog:

    http://www.webinknow.com

    and his books, "The New Rules of Marketing & PR" and "World Wide Rave."

  4. Dark knight rides profile image72
    Dark knight ridesposted 8 years ago

    It's always important to understand who your customer is, and why they are buying your product. While you may never meet them, you still need to understand what motivates them. It's by analyzing this that you're able to determine where best to market your products and develop ideas.

  5. profile image0
    Always Greenerposted 7 years ago

    Psychographics are important, and there is a disadvantage in online marketing because you don't see your consumers face-to-face and get that experiential feedback from them.

 
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