How important is it for an online business owner to understand the psychology of

1. 42

   Silver Camphorposted 14 years ago

   How important is it for an online business owner to understand the psychology of his target audience
   
   When you are dealing with your customer face to face, then its very important to you get into the mind of your customer and try to understand his needs. But in online business, you dont even know your customer, then how important it becomes to understand the psychology of the customer

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2. 0

   TypingTornadoposted 14 years ago

   if you've got time to waste, it's not important at all.  if time is money to you, then you do your best to figure it out.

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3. 62

   RCSeefeldtposted 14 years ago

   Whether the foundation of your business is bricks or clicks, the foundation of your marketing strategy absolutely MUST be a thoughtful and thorough analysis of, and development of profiles for, your target market.
   
   Without an accurate appreciation for who your target customers are and what they need, feel, wish for, respond to, are turned off by and are willing to pay for, you have no way of knowing how to present your product/service to them so they'll respond with a decision to take the action to purchase it.
   
   Commit to stepping back from your operation for a few hours (on a regular basis) to sit quietly and reflect on who your present and potential customers are; what need your product/service fills for them (and be brutally honest with yourself here - if you can't come up with an answer that satisfies you, then it's time to completely rethink your product from the perspective of the customer); and how you can best open a dialog with those customers to begin developing the mutual relationships that will pay off in sales now and loyalty forever.
   
   For a thorough and enjoyable look at developing buyer personas and some great inspiration for marketing effectively online, take a look at David Meerman Scott's blog:
   
   http://www.webinknow.com
   
   and his books, "The New Rules of Marketing & PR" and "World Wide Rave."

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4. 60

   Dark knight ridesposted 14 years ago

   It's always important to understand who your customer is, and why they are buying your product. While you may never meet them, you still need to understand what motivates them. It's by analyzing this that you're able to determine where best to market your products and develop ideas.

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5. 0

   Always Greenerposted 13 years ago

   Psychographics are important, and there is a disadvantage in online marketing because you don't see your consumers face-to-face and get that experiential feedback from them.

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